Get Swimming

Posted by Marcel Sim under Starting Up,
August 31, 2007

Entrepreneurs-Journey.com: A common small business start-up formula today is to offer a product or service and sell it online. If you are reading this blog chances are that describes your situation now. Perhaps you are a freelancer with skills to sell, or you decided to have a go at selling a product online, maybe through eBay or directly from a website. Maybe you quit your job or downgraded to part time work to have time to start your business, or you even attempted to do both at once - work a job and start a business at the same time.

Whatever the scenario, we all start at the same place - the beginning - and it’s at this point that we begin to take action to drum up business. Once you have something to offer, you brainstorm ideas for how to market what you do and then, finally, you go out there and “get in the face” of your target market.

During the early days you tend to do a lot of work yourself, and until you actually make sales, you are very pro-active (or at least you should be!) at chasing up more work and more sales. Generally, because the pressure to establish cashflow is so great, this stage of your business involves rapid action and you do a lot of activities that move you forward. I call this swimming.

Are You Drowning, Treading Water or Swimming? [Entrepreneurs-Journey.com]

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