BizReport: With the increasing number of blogs and consumer review sites on the web many marketers are concentrating all of their efforts with these kinds of word-of-mouth efforts. And with 66 million adults sharing information online it is understandable why online may take precedence. However, marketers need to be just as aware of how their products and brands are faring offline. Though the online influencers may seem to have cornered the market on advice, the report explains that traditional advertising can actually influence the influencers.

These influencers are 64% more likely to begin researching products online after hearing an ad on television or the radio. Compare that to the only 30% who begin researching products because of seeing online ads.

Offline as important as online WOM efforts [BizReport]

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