I always tell people that the number one life skill you must have if you want to be rich and successful is that you must learn to sell.

The trouble with a lot of people is, especially those who are highly educated, with a degree or honours degree say, "I don't sell."

Being a degree holder myself, I think that it is the most stupid thing in the world. If I were to ask you, "Do you know who the world's greatest salesperson is?"

I'll tell you who it is. I would say it's the President of United States or any president or prime minister. You know why? He's got to go out there and he's got to sell himself, in order for you to vote for him.

Do you think it's easy? Look at George Bush for an example, he won his election just narrowly by 51 % of the votes. This means 49% of people, said no to him, they hated him probably.

But do you think he cares? He doesn't care

So if the president of the United States, who is the most powerful man on Earth can sell and take rejection, why can't you?

I believe that the main reason why a lot of people are afraid of selling, is because of ego.

This is especially so for those who have an MBA or Degree. And that's what holds most people back. And that's why, I hate to say this. Most people with a Degree or PHD won't succeed as much in business as to someone who doesn't.

But it doesn't have to be that way. I told myself that although I have a degree I will not let my ego get in the way. You just got to learn how to sell. And if you think about the irony of it, a lot of times we are already selling , we are just not aware of it.

For example, most of us would have probably been on a date, before. If you are on a date, what were you selling? You're selling yourself.

This also applies even if you are a doctor. A lot of doctors in the medical profession, especially those in the GP arena, a lot of them are suffering.

Why? That's because they are good at the technical aspects, but they can't sell themselves, they can't smile at you when you come into their office, they don't know how to market.

So it's the person who knows how to sell that makes the best doctor, the best lawyer, in whatever profession that may be. But again the substance must be there. That presupposed substance must be there and selling is like that huge cherry on top that makes people want to eat your cake.

Adam Khoo is an entrepreneur, a best-selling author and a peak performance trainer. A self-made millionaire by the age of 26, he owns and runs several businesses in education, training, event management and advertising, all with a combined annual turnover of $20 million. His best-selling "Patterns of Excellence" is a complete step-by-step system that will literally program you for success in life.

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I think most people think of used car salesmen when they think of sales. While there are still guys out there wearing plaid jackets and pinkie rings, most salespeople are the consummate professionals. The best focus on serving their customer's needs.

Every businessman needs to sell. It may be a new product idea to the management team. It may be expanding into a new market. It may be selling yourself to win a job or to win over your followers.

Also, as an entrepreneur it is especially critical. The number one task of a small business is to make sales. The owner needs to be the best salesman in the company even if he has a sales force doing the day to day work.

 Posted by: B Smith @ Wealth and Wisdom at June 28, 2008 2:43 PM

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