Entrepreneur Daily: When you're designing your company's next marketing campaign, why not take a look at YouTube first? That's what McDonald's did, and the results are paying off. Since McDonald's has started airing a commercial featured on YouTube created by two Chicago men rapping about chicken nuggets, they've already seen increased sales in their nugget meals. "The buzz that has been generated has been substantial," said Ken Ebo, McDonald's Corp.'s New York marketing director. "I've heard radio station DJs chatting about it. You can't pay for that."

Before McDonald's found it, the video was a YouTube hit with tens of thousands of viewers. The men who filmed the skit, also aspiring comedians, said they put the rap ditty together for the fun of it. Somehow, the YouTube video got forwarded to Ebo, and the rest is history. This commercial is a good example of the advertising world catching on to the advantages of viral marketing. It definitely saves in production costs, and it's more of a sure thing. Before using the video clip, McDonald's knew it was already a hit with the very audience they were hoping to target.

McDonald's Viral Marketing Buzz [Entrepreneur Daily]

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