Back to school. Back to work. Back to business as usual. Well, maybe not business as usual. What worked last year in your business isn’t going to cut it today. If you really want your business to improve this fall, then you should add the power of video to your marketing mix.

Here are the top ten compelling reasons why you need video - right here, right now!

1. Google Loves Video! And not just because they own YouTube. Video puts your SEO on steroids. With video, you can dramatically improve your search engine rankings.

2. Video is Personal. You can enhance your know, like and trust factor very quickly by appearing on video. Let your customers get to know you by seeing and hearing you!

3. Video is Immediate. Got an idea or a message? Got a webcam? Then you can make a video instantly and be online in minutes. (Try the “quick capture” function on YouTube).

4. YouTube Rocks! With an audience of 85 million viewers, YouTube is the place to be seen online. Not only is YouTube now the 4th most popular website on the Internet, it’s also the 2nd biggest search engine! Want a piece of the action? Create an upload your video to YouTube!

5. Video Connects. Nothing establishes a better connection with your clients and customers than video. Video creates that immediate bond.

6. Video is (mostly) Free! With a free account on YouTube and a $40 webcam, you’re good to go with online video. In fact, you can get a free account at Animoto.com and create a free video montage using just your photos!

7. Video gives you worldwide exposure, 24/7. Having videos online increases your visibility across the globe. Let your video work for you while you sleep!

8. It’s Easier Than You Think! New gadgets like the Flip Video camera and the new iPhone 3G with Video make it easier than ever to capture and upload video. Both the Flip and the iPhone let you upload directly to YouTube.

9. Video is Here to Stay. Video is way past the trend stage and is quickly becoming a mainstream marketing tool. The sooner you get up to speed with this valuable resource, the better!

10. Video Accelerates the Sales Process! The best news of all about adding video to your marketing mix is that it greatly accelerates the sales process. People buy from someone they know, like and trust – and video can rapidly speed that process. That means more customers, more quickly, and more coin in your pocket!

As you can see, it’s high time for you to swim with the tide or be swept away by the video tidal wave! Not sure where to begin? Visit http://www.OnlineVideoBranding.com for more tips, tricks and trends!

About the Author
Lou Bortone is an award-winning writer and video producer with over 20 years experience in marketing, branding and promotion. As an online video expert, Lou helps entrepreneurs create video for the web at www.TheOnlineVideoGuy.com. In addition, Lou works as a freelance writer and professional ghostwriter, with a ghostwriting site at www.GhostwriteForYou.com and a blog at www.GhostwriteGuru.com.

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