BusinessKnowHow: If you're a savvy marketer, you've got all kinds of clever ways to get the word out about your business. You might have a blog or a customer newsletter, take out paid ads in newspapers and magazines, or submit press releases when you have news. You might donate products or services to charity, use free directories, have a page on MySpace, or offer free consultations.

There are myriad free and low-cost ways to promote your business. Have you considered public speaking? Public speaking includes not just giving speeches, but also attending mixers, networking events and referrals groups.

Public speaking is a free and easy way to promote your business. Here are some ways to make it work for you.

1) Make friends and build relationships through networking - How you present yourself at these events (and any time you talk about your business) is how people will remember you and your business. Make an effort to get to know people and find out how you can be a resource to them in ways that might or might not include your business.

2) Offer your services as a speaker - Contact businesses, nonprofits, and associations in your community by e-mail, or call to get information about their needs. Provide them with professional marketing materials if they ask; at minimum, have a website they can refer to for more information. Tell them about your expertise and most significantly, how you can help them.

3) Promote your business by not promoting it - Be a resource to people. Teach them something new. Leave them wanting more. And make sure to bring your marketing materials and business cards so they can find you later.

Three Tips for Promoting Your Business Through Public Speaking [BusinessKnowHow]

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