BusinessKnowHow: What's the hardest thing about starting a business? For many new business owners, the answer is "Finding customers." Having a great product or service that you are sure many people will need isn't good enough. Customers won't find you or your web site just because you have started selling a product or service. Indeed, most business owners have to go on regular and frequent fishing trips to find customers and keep new business coming in their doors. But how do you do that? Here are several suggestions to get you started.

Develop a plan. Consider who would make the ideal customer.

Realize there is no one path to success. Sales often happen because prospective customers hear about your products and services in several different ways and from several different sources.

Work your local newspapers. Daily and weekly newspapers are an incredible source of contact information and leads to potential customers.

Watch for events that may bring your potential market together. Contact the organizers of the event and offer to give away your product or service as a prize during the event in exchange for having the group promote you in their promotions.

Attend meetings and seminars that your prospects might attend. If you've been doing that and haven't made contacts that could lead to sales, look in the newspapers to see what other organizations hold events that might attract your target market and attend some of those meetings.

Follow up after meetings. Contact the people you've met to see if they may be prospects.

Ways To Find Customers [BusinessKnowHow]

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