BusinessKnowHow: Press exposure can significantly impact a small businesses' success. Press releases are not just for big businesses; many small businesses find press releases to be an inexpensive way to gain exposure and attention. It is not uncommon for reporters from magazines, newspapers or blogs to scan press releases as a means to locate content.

Here are some tips to enhance the exposure and quality of your press releases:

1. Relevant
First and foremost, it is important to decide what information should be included in your press release. Information that is newsworthy and relevant will have the best chances of gaining the attention of an editor.

2. Customize
Giving your press release a personalized touch, especially for bloggers and online journalists, can be helpful in gaining attention.

3. Summarize
By creating a succinct summary of the announcement, editors will not need to reword, or condense a lengthy release. The first paragraph or two should clearly state the announcement, so that if an editor's space is limited, they can simply use the summary in their publication.

4. Swag is Good
The press loves freebies, and by offering them, there is a chance potential customers will keep your name in their mind.

5. Thank You
If you are interviewed or receive an especially complimentary review be sure to thank your press contact. As strange as it might sound rarely are the editors thanked for the coverage they provide.

6. Honesty
The more truthful the release the more likely that it will get ink. Avoid using superfluous adjectives that inflate the use of your product or service. Keep your press release factual.

7. Keywords
Be sure to use keywords and keyword phrases in the press release so that it will be easily located by reporters looking for specific material.

8. Demand Attention
Carefully select the title for of your press release so that it attracts attention. The title should contain key points related to the announcement. A good title is critical. If the title does not gain the interest of the editor, it will not matter what the body of the release says.

8 Steps to Positive Press Exposure [BusinessKnowHow]

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