Photo Content

Posted by Steven Teo under Sales & Marketing,
June 25, 2007

ClickZ: With all the talk about user-generated content (UGC), marketers often overlook one of the most effective ways to exploit this concept: providing a way for your target audience to share their photos on your site. With today's tools, photo-sharing is easier and more cost-effective than you might think.

As a non-text content, customer photographs allow marketers to tap into social media. Though only a small percentage of users submit their snapshots, these images attract more viewers and others interested in experiencing them in other ways, such as mash-ups. These images can appear on your site, your blog, or photo-sharing and other third-party sites.

Add User Photographs to Your Site [ClickZ]

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