Moms Check On McDonald's

Posted by Steven Teo under Sales & Marketing,
June 24, 2007

Mediapost: With the childhood obesity issue and food marketing back in the headlines, McDonald's is launching a summer PR effort it says is in response to consumer rather than political pressure. Six moms will serve as embedded citizen reporters, covering the company from the inside.

McDonald's cites a March survey by GfK Roper Custom Research showing that nearly 90% of moms believe it's important that fast-food restaurants provide more information about the food they serve.

The six moms--of different ethnicities and from disparate parts of the country--will report to the outside world via blog and video on a McDonald's Web site for the next few months. They will be getting an insider's "Willy Wonka" view of the Oak Ridge, IL-based company, and how it chooses, prepares, and distributes food.

Through the Moms' Quality Correspondents program, the women will meet McDonald's nutritionists, chefs, ingredient suppliers, executives and others.

McDonald's Lets Mom Bloggers Into The Kitchen [Mediapost]

0 Comments

Comments

Add your own comments

What next?

Digg it

Save This Page

Subscribe to GetEntrepreneurial.com

Leave a comment

Next Article: Strippers' Sales Techniques »

Previous Article: What Customers Want »

Steven Teo is a GE Network Expert. View Steven Teo's profile or read more articles from Steven Teo. Learn more about the GE Experts Network.

Have an expert opinion on issues entrepreneurs and small business owners face everyday? Join the GetEntrepreneurial.com Experts Network and share your expertise with the community!

The new GE Experts Network is inviting seasoned entrepreneurs and small business owners to come on board and contribute small business advice to our community of aspiring entrepreneurs. If you have an effective way of generating sales or you know how to use social networking to connect with your customers, join us in providing wider entrepreneurial content that would benefit small business owners worldwide.

Click Here to Learn More >>

5 Capable Methods Of Social Media Marketing
Differentiation: Smart Marketing Strategies for the Solo Entrepreneur
Educate Your Customers
Tell Them About Quality
Fighting the Saw-Tooth Effect
Tips For The Gift Of Gabs
Emotion-Stirring Marketing

This article was posted to the category: Sales & Marketing. Click here to read more articles in this category.

Ooh Local Activities » If you can find and do great, local stuff at home, why not do great local stuff that’s run by local people...

Necktie Reuse » New Startups: Narwhal Company is the inspirational idea of an everyday person that was looking to move away from the 9-5 lifestyle...

Dog’s Collar Comes with Tweets » "Puppy Tweets" dog’s collar allows dog owners to follow their dog on twitter. This plastic tag (introduced by Mattel), comes equipped with...

Friend of Trends » Trend Friend is an online (and smartphone accessible) gift idea database that allows users to quickly find the trendiest gifts based on...

Need more brand new promising business ideas and innovations around the world you wish you'd thought of? Visit CoolBusinessIdeas.com now!

Ever wanted to be the CEO of your very own Starbucks or Amazon.com? Fire your boss and be your own boss? Now you can, with BIZNESS! - the free biweekly business newsletter about new business ideas, opportunities and innovations from around the world. More than just new business trends, BIZNESS! helps the aspiring entrepreneur (you!) with small business advice, business tips, and entrepreneur resources and opportunities.

Subscribe for free now!