Google search is going to start looking different in the next few months, as Google has signed a deal with Twitter.com to start indexing tweets.

Similarly, Microsoft has signed deals with Facebook and Twitter to start indexing updates in the search engine Bing.com.

These changes mean your wisdom won’t be shared just with those in your immediate tweetstream or newsfeed, but could, perhaps, be listed in the search engines and archived for the world at large.

These moves are good for those of you focused on providing unique content and topic relevant tweets - you will have more ways to be found and noticed.

The downside of this process may be two-fold, though. First, your tweets may not remain indexed as long, so your ranking won’t stay constant. The reason I think this is because the rate of tweeting is so high, and newer tweets will always be considered fresher (and therefore potentially more relevant) than older ones. So any ranking you get may not last that long.

The second downside would be for content that is repeated or duplicate- likely only 1 tweeter will get credit, so this may drive down the number of retweets. Some would say this is a good thing, especially for content like quotes, or #follow friday, but we’ll have to see how this shakes out.

In order to benefit from this new search engine capability, focus on providing good strong content (I know I said this already, but it bears repeating), and try to phrase your tweets uniquely. In the beginning, at least while the algorithm is being worked out, I imagine that unique languaging will be initially counted as unique content. Later on, we may see a shift in this as content and context is also considered. (Kind of like latent semantic indexing for tweets.)

It will be interesting to see if adding tweets to the search engines will improve user experience, or will be seen as just that much more noise.

Dr. Rachna Jain is Chief Social Marketer at The Mindshare Corporation. Rachna works with speakers, consultants, authors, and small business owners to develop and execute effective social media marketing strategies. Her proprietary persuasive social media process (sm) focuses on building influence, credibility and visibility online. This translates into greater recognition, increased website traffic, faster lead generation, a shorter sales cycle, and more opportunity for her expert clientele. She blogs regularly at The Mindshare Blog

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