AddThis Feed Button
AddThis Social Bookmark Button
Free Newsletter Signup

Consumer Evangelists

consumer-evangelist.jpg

ConsumerGeneratedMedia.com: Recently, my colleague Max Kalehoff and I put together a list of "Top Ten Principles of Consumer Consumer Generated Ad Campaigns." Max added a few additional thoughts on top of this list in his most recent MediaPost column. You may also recall an earlier blog post on this topic in the context of Super Bowl advertising. Key message: by all means test the waters, but keep a good check list in front of you!

1. Connect The Program To Larger Business Goals: Ensure that your strategy aligns with well-defined goals and objectives, and create a measurement framework for program planning, tracking, adjusting and evaluating.

2. Keep It Authentic: Leverage the full creative power of the participants and don’t set narrow guidelines on the creative. .

3. Be Transparent: Don’t play fast and loose with the fact that the brand facilitated content creation.

4. Encourage Advocacy: Don’t be shy about allowing entrants to vote for their favorites and encourage their friends and family to vote.

5. Empower Syndication: Make it simple to upload, simple to share, simple to embed on blogs and other community and video platforms.

6. Tap The Long Tail: Don’t hesitate to leverage non-winners for other marketing purposes. Embrace them as passionate and loyal stakeholders, and use the Web site as a repository for their rich content.

7. Capture The Moment: Capitalize on “great brand moments” when consumers are highly vested and more likely to advocate, such as new product launches, purchases, or actual brand use and enjoyment.

8. Be Consistent: If you create an environment of dialogue and interaction, stakeholders will notice inconsistencies across other customer touch points or company silos.

9. Embrace Criticism And Deprecation: You’ve got to take the bad with the good. While a good strategy will acknowledge and plan for detractors, the reality is that everyone is empowered to publish.

10. Move From Campaign To Platform: Campaigns may have clear beginnings and endings, but there may be dimensions of your program that want to live on forever. Prepare a platform to facilitate and leverage sustained engagement and brand return.

Ten Tips & Principles of Consumer Generated Advertising Campaigns [ConsumerGeneratedMedia.com]



AddThis Feed Button    AddThis Social Bookmark Button



Comments

 Add your own comments




Remember Me?

(you may use HTML tags for style)


What next?

 Digg it

 Save This Page

 Subscribe to GetEntrepreneurial.com

 Leave a comment

Next Article: Beating Startup Stress »

Previous Article: Entrepreneur Profile: Rachael Ray »

Marcel Sim is a GE Network Expert. View Marcel Sim's profile or read more articles from Marcel Sim. Learn more about the GE Experts Network.

Have an expert opinion on issues entrepreneurs and small business owners face everyday? Join the GetEntrepreneurial.com Experts Network and share your expertise with the community!

The new GE Experts Network is inviting seasoned entrepreneurs and small business owners to come on board and contribute small business advice to our community of aspiring entrepreneurs. If you have an effective way of generating sales or you know how to use social networking to connect with your customers, join us in providing wider entrepreneurial content that would benefit small business owners worldwide.

Click Here to Learn More >>

Related Articles

 5 Capable Methods Of Social Media Marketing
 Differentiation: Smart Marketing Strategies for the Solo Entrepreneur
 Educate Your Customers
 Tell Them About Quality
 Fighting the Saw-Tooth Effect
 Tips For The Gift Of Gabs
 Emotion-Stirring Marketing


This article was posted to the category: Sales & Marketing. Click here to read more articles in this category.

Headlines From CoolBusinessIdeas.com

 Calendar Marketing » Calgoo In-Calendar Marketing is a new, permission-based marketing platform to promote time-sensitive products and services to your customers. This new marketing concept enables...

 uWink Interactive Restaurant » Springwise: At the prototype uWink restaurant in Woodland Hills, California, customers use tabletop touch-screen terminals with a proprietary user interface to self-order...

 Happy Socks » TrendCentral: This Swedish hosiery company, Happy Socks, makes us want to never wear plain black socks again. Offering a literal rainbow of...

 Planet Phone Design » Hallyu Tech: LG Japan hosted a Mobile Design Contest and with the winners announced the phones were put on display at a Tokyo...

Need more brand new promising business ideas and innovations around the world you wish you'd thought of? Visit CoolBusinessIdeas.com now!

Free CoolBusinessIdeas Newsletter
Ever wanted to be the CEO of your very own Starbucks or Amazon.com? Fire your boss and be your own boss? Now you can, with BIZNESS! - the free biweekly business newsletter about new business ideas, opportunities and innovations from around the world. More than just new business trends, BIZNESS! helps the aspiring entrepreneur (you!) with small business advice, business tips, and entrepreneur resources and opportunities.

   Subscribe for free now!    Subscribe now



  Popular Articles

  • Top Ways to Get a Fresh Business Idea Off the Ground

  • What Is A Solo Entrepreneur?

  • Four Ways to Save Time When Working From Home

  • Selling the Customer What the Customer Needs

  • Things to Consider before Starting a Business

Download Free Ebook!

 

Recommended Links

Office Space London

 Find a fast Business Loan or Payday Loan in the UK

 New Business Start Ups

  Business directory. Find businesses from Sydney and Melbourne online now.

 Top Franchise Opportunities

 Uk payday loans deposited directly into your account today. QuickQuid serves the millions who have a poor credit rating.

Links

Partners

Solo-E.com

PEAK Sales Consulting

Andy Lopata

Charles A. Krugel

Intelli-Collect

Recent Comments