This product review is part of a special daily series, GE Network Recommendations. Check out the rest of the series here. Today, we review a recommendation by Russ Lombardo.

Sales consultant Russ Lombardo who has over three decades in the high-tech industry, has released a couple of books to help entrepreneurs and sales people to increase revenue and success, namely "CyberSelling" and "CRM For The Common Man".

CyberSelling will improve your sales career, and your sales team, by teaching what you need to know in order to succeed in today's tough and challenging economy. Whether for a sales team or an individual sales professional, you will learn various selling skills -- from Cold Calling to Closing, and even Customer Retention after the sale.

You’ll see how to use an actual CRM product, GoldMine®, to assist in each of the stages of the sales process as well as how to use this technology to support your selling activities. The PEAK Sales Process is highlighted as the sales process used to guide you through your selling activities in the most effective order.

CyberSelling combines the 3 key ingredients for making your sales career more successful – Sales Processes, Selling Skills and CRM Technology.

Click on the image below to watch a free NetSeminar:

CRM For The Common Man provides you with:

-Plan your Customer Relationship Management (CRM) strategy
-Identify what needs to be done internally before considering a CRM solution
-Develop your company’s processes to improve your customer relationship management
-Use your existing systems to maximize your CRM potential
-Engage your entire company and get them behind your CRM strategy to guarantee success
-Communicate your CRM plans and strategies to your sales reps, and other stake holders, to ensure total buy-in
-Determine the costs associated with a CRM solution for your business, and calculate your ROI
-Develop a business planning roadmap to assure a successful CRM implementation

Click Here to Listen to Russ's CRM Radio Interview:

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This product review is part of a special daily series, GE Network Recommendations. Everyday, one of our resident GE Network Experts will recommend to us small business products or services which they feel are highly beneficial and relevant to aspiring entrepreneurs.

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Steven Teo is a GE Network Expert. View Steven Teo's profile or read more articles from Steven Teo. Learn more about the GE Experts Network.

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