Inc.com: Everyone likes presents on their birthday -- including your customers. Creating a "birthday club" could ensure that you have many happy returning customers.

Birthday Connections, a new service launched by Moving Targets, a Perkasie, Pa.-based direct-mail marketing company, allows small-business owners to create and send birthday offers based on specific demographics and geographic areas.

Such birthday programs are ideal for restaurants, nail salons, and other types of retail businesses that have limited ad budgets and not enough time or expertise for new marketing campaigns. Birthday Connections works with business owners to define a range of people they want to reach. Using Moving Target's database technology, Birthday Connections can compile a mailing list for customers in a certain ZIP code, age range, gender, or even income bracket.

Business owners then create the terms of their offer -- whether it be a free dessert or a 25 percent discount during the month of the customer's birthday -- and then choose the format for delivery, either a birthday card or a letter. Companies can also choose to use a pre-designed card or have Birthday Connections create a custom one for them with their company logo.

Birthday Connections then mails the offers around the month of each resident's birthday. Based on market testing results, Birthday Connections will help business owners create the best offer for their company.

Looking for a New Way to Woo Customers? Try Birthday Presents [Inc.com]

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