This article has been inspired by one of the respondents to my recent survey who commented “I need clients not organization”. This particular comment really stuck out for me because I feel that a lot of business owners become so focused on getting the clients that they really don’t understand being more organized means getting more clients, and therefore do not put in place the foundational pieces that will allow their business to grow.

You will probably have heard me say before that you need to “manage” your business before you can “market” your business, or to take what this respondent said and turn it on it’s head:

You need to get organized to get clients.

Sure, you may get clients without being organized, but you won’t get clients consistently; you won’t be able to create a business that brings you the fulfillment of bringing in a significant income; and you won’t have the security that even in a slow economy your business will still bring you in the clients and provide you with a consistent income – and yes I’m talking from experience here. 2009 has been my best year ever!

So today I’m going to share with you why becoming more organized and having your systems in place means getting more clients – and a continual flow of clients too.

It all starts with your filing system i.e. getting the papers off your desk and put away and getting the clutter off the floor. Once you have cleared away the clutter and have a system in place for retrieving information so that you can access it when you need it, you eliminate a lot of the overwhelm. And once the overwhelm has been eliminated your mind becomes clear, you can focus, and your creative juices start to flow – think implementing new programs or creating new info products. You now have the space (both physically and mentally) to start working on your business rather than in your business.

Once the clutter has gone you then need to take charge of your finances. You need to know exactly where you are financially in your business so that you can make sound business decisions, i.e. can you place an advert in that ezine where your target market hangs out and so will bring in new clients for you? Can you afford to attend that networking event where you know you will make new contacts who will eventually become clients or generate a constant referral source for your business? Having your financial information organized will tell you exactly whether you can make that investment. And making that investment will lead to new clients.

Now that you’ve placed that advert or attended that networking event, you need to follow up with all the people you’ve just met. A contact management system will let you do just that! And this is the real secret to getting new clients – the follow-up; the making connections; the staying-in-touch. All this comes from having your contact management system organized, and this is where you can bring in new clients consistently.

And finally, you need to create an online marketing system that draws new clients to you daily; people who sign up to your list; who want to stay in touch with you; are interested in your programs, products, and services. Your marketing system should be fully automated so that it can continue to work for you even while you’re not present in your business.

So now can you see why you need to get organized to get clients?

It’s the lack of organization that stops your business from growing; that stops you from getting new clients on a regular basis; and that takes away the security and fulfillment you get from running your own business. By being organized you will get clients consistently and your business will grow.

About the Author
Online Business Manager & Virtual Assistant, Tracey Lawton, supports professional speakers, coaches, and authors to operate an efficient, organized, and profitable business. Learn how to create an efficient and organized office in 7 EASY steps, and receive free how-to articles at http://www.OfficeOrganizationSuccess.com.

• 0 Comments

  

Comments

 Add your own comments

Name:

Email Address:

URL:
Remember Me? YesNo

Comments: (you may use HTML tags for style)

What next?

 Digg it

 Save This Page

 Subscribe to GetEntrepreneurial.com

 Leave a comment

Next Article: Enjoying Life: How Discovering Your Natural Skills Can Keep Things Looking Up »

Previous Article: Launching a New Product or Service – Things Two Types of Women Business Owners Should Consider »

Tracey Lawton is a GE Network Expert. View Tracey Lawton's profile or read more articles from Tracey Lawton. Learn more about the GE Experts Network.

Have an expert opinion on issues entrepreneurs and small business owners face everyday? Join the GetEntrepreneurial.com Experts Network and share your expertise with the community!

The new GE Experts Network is inviting seasoned entrepreneurs and small business owners to come on board and contribute small business advice to our community of aspiring entrepreneurs. If you have an effective way of generating sales or you know how to use social networking to connect with your customers, join us in providing wider entrepreneurial content that would benefit small business owners worldwide.

Click Here to Learn More >>

Related Articles

 Ooh Local Activities » If you can find and do great, local stuff at home, why not do great local stuff that’s run by local people...

 Necktie Reuse » New Startups: Narwhal Company is the inspirational idea of an everyday person that was looking to move away from the 9-5 lifestyle...

 Dog’s Collar Comes with Tweets » "Puppy Tweets" dog’s collar allows dog owners to follow their dog on twitter. This plastic tag (introduced by Mattel), comes equipped with...

 Friend of Trends » Trend Friend is an online (and smartphone accessible) gift idea database that allows users to quickly find the trendiest gifts based on...

Need more brand new promising business ideas and innovations around the world you wish you'd thought of? Visit CoolBusinessIdeas.com now!

Ever wanted to be the CEO of your very own Starbucks or Amazon.com? Fire your boss and be your own boss? Now you can, with BIZNESS! - the free biweekly business newsletter about new business ideas, opportunities and innovations from around the world. More than just new business trends, BIZNESS! helps the aspiring entrepreneur (you!) with small business advice, business tips, and entrepreneur resources and opportunities.

   Subscribe for free now!    

---