As part of what my company does in the talent representation business, we go to many photo shoots with our celebrities. From Playboy to Reader's Digest. From Sports Illustrated to Newsweek. An area of expertise i have acquired is the art of Hurry up and Wait! Even though most people don't do what i do, they understand this concept. I have a cure. One word really, PREPARATION!!!

The best way to reduce wasted time and focus on the job at hand is to have you, your staff, all parties involved prepared. For the obvious and the unthinkable. The tiniest detail can snag a multi million $ project. To have all of the duck in a row is always a monumental undertaking but one worthy of everyone's dedication and commitment.

Whatever your industry is, there are projects and programs that require fore thought. If you are in charge or aspire to be in charge here is a great moment for you to shine! There is nothing senior management likes less than paying for people just sitting around and doing nothing. Creating meaningful activity not just action with no purpose can undoubtedly facilitate continuity and expedience.

Whether you are on a photo shoot, media tour, television commercial shoot, corporate team building event, brain storming session, etc., plan to work and work your plan!

Evan Morgenstein: Entrepreneur, Consultant, Sports Agent, Motivational Speaker. Morgenstein started in the tech industry after graduating in 1987 from Syracuse University. Working for several partially owned IBM partnerships, Morgenstein learned from some of the best. He has parlayed that into a dominant company Premier Management Group in the celebrity talent and sports marketing industry.

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