While some guys lose their heads when faced with a tough business environment others stay cool, survive and prosper.

OK,Ok, the sky is falling so stop running around and instead use that energy and money to survive and to improve on how things are done and on how to prosper from the coming upturn...yes in time the sky will right itself.

Have you ever seen any business consultant's card that didn't claim that they could lead you to the pot of gold buried under the employees' parking lot? But here's where it gets funny...they can.

In a book he wrote in the early 60s...1960s not 1860s...Bucky Fuller writes that humans adapt quickly to change and soon space out the past. Bucky didn't write this but I think that humans have limited RAM, and that many business managers are overloading the RAM they have ...so they stop thinking about things and fall into habits and patterns...no thinking required. The name of the book? Spaceship Earth.

And to further muddy the water, humans don't operate at their highest potential when stressed.

I'm tempted to start pointing out specific things a business should do during a hard economic time, but I've done that in other articles. This article is about new training and new thinking. The following is from an article I wrote during the last economic downturn.

A sales vice president of an international company had referred me to his region's CFO. He encouraged me to contact this woman and explain the scope of my consulting and training services.

After leaving three messages over a two week period, I got a call from the regional A/R Manager, the CFO's subordinate. I started to explain what I do when the man cut me off. "We just had the very prestigious firm from the U.K., Robem, Blind & Howe, do an evaluation of our business functions and with the exception of a few minor items, they validated our processes" .

On hearing the word "validation" the picture that comes to my mind is finding the right guy to stamp your parking ticket. Or maybe, if you're lucky enough to still have her, calling your Mom for some kind words and reassurance. But to pay a consultant to come in and pat you on the back, or wherever, and tell you you're doing good...never.

School Ties and the Intellectual Gene Pool

Keeping my thoughts to myself I said to the regional A/R guy, "That's great, it's always a good idea for a company to have an outsider come in and take a fresh look at things." I then asked how my firm could participate in providing them with their next evaluation. "Oh no, we're having R.B. & H. back again." , said the regional A/R guy. After a few more minutes of conversation it was clear to me that I was wasting my time. You see, I learned from the A/R guy that his boss, the regional CFO used to work at R.B.& H. and that she was not interested in working with any other consulting or training firm.

When everyone sitting around the conference table went to the same school, has a common life experience and understanding of things; you're not going to get a lot of new ideas, solutions and improvements. In fact, this kind of corporate inbreeding will limit the intellectual gene pool resulting in more of the same thinking. "Insanity is doing the same thing and expecting different results."

We Don't Know What We Don't Know

Mohandas K. Gandhi was once accused of having said something that conflicted with a prior statement. His response was something like, "I will not waste my time apologizing for what I've said in the past. I can only seek to be faithful to the truth as it reveals itself to me." We don't know what we don't know.

No matter how smart a manager or management team , there's no way he/she/they know it all. Sometimes the true value of having an outsider review how things are done is that they ask dumb questions, because they don't know how things are done. Hiring a consultant who knows how you do things limits the potential payback. this excerpt is from an article titled "Corporate Inbreeding Hurts Profit"

An other thing to consider is how you spend the training budget, and if you don't have a training budget get one. How to spend the money? Try something new like video training, or teletraining. I still think that the best training takes place face to face but airfares are, excuse the pun, going sky high. And not having to spend time traveling reduces the cost of the training and wear and tear on the trainer. And some of those guys are not as young as they use to be.

Recently a man in Dallas asked if I remembered him , that we had met 17 years before. And then he went on to say, "When we met I had hair and your hair had color." And yes I did remember him...thanks for asking.

By now some of you may think that being that I'm a business trainer and speaker myself I have a vested interest in companies not cutting their training budget and you'd be right...but it's still true.

When things slow down it's time to prune and prepare for the next season. And it's time to see some new faces around the table.

Abe WalkingBear Sanchez is an International Speaker / Trainer / Consultant on the subject of cash flow / sales enhancement and business knowledge organization and use. Founder and President of www.armg-usa.com, WalkingBear has authored hundreds of business articles, has worked with numerous companies in a wide range of industries since 1982 and has spoken at many venues including the Shakespeare Globe Theater in London.

• 1 Comments

  

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Great post. I find it amazing how companies respond in slow economies. You need to focus more than ever on your customer, and one of the best things you can do it train your sales, marketing, and customer service teams. Nothing esoteric, focus on the basics.

 Posted by: B Smith @ Wealth and Wisdom at June 27, 2008 9:47 PM

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