Article Contributed by David Gruttadaurio

With everyone bombarded by email overload, do you really think your ezine is being read?

A Nielsen Norman Group Report revealed that the typical email newsletter gets 51 seconds of your reader's time.

That was three years ago. Today, many say its closer to 26 seconds. And, that's if your email newsletter is even opened.

You're Not as Popular as You Think

While you believe YOUR ezines are special and opened like gifts on Christmas morning, remember this: Dozens of emails are routinely wiped out daily in one swoop with the push of the delete key.

Even if the reader recognizes your name, you can be expunged just because they're having a busy day or your email got caught in a large block of spam.

Now, I'm not suggesting that you stop doing email newsletters. In fact, I advise you to do an email newsletter on a weekly basis. But, I also suggest doing a monthly print newsletter.

Here's why...

6 Ways Print Newsletters Beat Email Newsletters – And Why They Need to Be Part of Your Marketing Mix

1. Printed mail gets delivered – It's never blocked or caught in spam filters. Faulty connections, email authentication and webmail service idiosyncrasies are not issues. And, you have no worries about connection speeds.

2. Print newsletters have more perceived value – Think about it: How many companies are willing to do this? Your clients aren't stupid. They understand the energy, cost and time required to send them a great newsletter every month. It will get their immediate attention.

3. Print newsletters let you use unlimited amount of images – A picture really is worth a thousand words. Print newsletters are not shackled by bandwidth. That means you can use a variety of text, graphics and formatting styles to capture the interest of your clients.

4. Print newsletter are sticky - Print newsletters have great 'hang-time'. Not only are they likely to be read from start to finish, they usually get passed around. Hand-along readership can be as high as four-to-one. Talk about free marketing!

5. Print newsletters offer convenient and comfortable reading - Printed newsletters are much easier on the eyes. Reading articles of any length on a computer screen is uncomfortable and often inconvenient. Plus, a print newsletter allows you to mark sections you find interesting, take it to work and leave it there to be picked up by workmates.

6. Print newsletters stand out and get noticed – By using color, logos and a familiar return address, a print newsletter is easy to spot. With an inbox filled with subject lines, every message looks the same.

Here's Your Best Bet

Make no mistake. There is a place for electronic communication with your customers. Websites and email are an important part of any business.

But the hands down best choice for keeping customers and getting more referrals and building relationships is to include print newsletters within your marketing mix

You can even offer your customers a choice. They will see that you really care about what they want, not just what you are willing to provide for them.

And that's what relationship marketing is all about, isn't it?

About the Author:
Print Newsletter Marketing Expert David Gruttadaurio was tired of wasting money on marketing that didn't work. So he searched for a marketing tool that would give him more clients for his cleaning business. Then he found newsletter marketing! Through print newsletters he was able to triple his sales. Now, discover how he got and retained more clients with his FREE "Profit Exploding Newsletter Secrets Report" at http://www.NewslettersMadeForYou.com

• 2 Comments

  

Comments

Makes sense to me. Helps me figure out how to make my newsletter marketing more effective. I'll have to check our David G's website.

 Posted by: Crissy at December 29, 2008 7:13 PM

Good article. Now I know why my newsletter wasn't working. I'll give David's suggestions a try.

 Posted by: Rob at December 29, 2008 8:44 PM

 Add your own comments

Name:

Email Address:

URL:
Remember Me? YesNo

Comments: (you may use HTML tags for style)

What next?

 Digg it

 Save This Page

 Subscribe to GetEntrepreneurial.com

 Leave a comment

Next Article: Sales Leadership Excellence: How to Recruit & Retain More High-Producing Sales Leaders »

Previous Article: BIZNESS! Newsletter Issue 78 »

Steven Teo is a GE Network Expert. View Steven Teo's profile or read more articles from Steven Teo. Learn more about the GE Experts Network.

Have an expert opinion on issues entrepreneurs and small business owners face everyday? Join the GetEntrepreneurial.com Experts Network and share your expertise with the community!

The new GE Experts Network is inviting seasoned entrepreneurs and small business owners to come on board and contribute small business advice to our community of aspiring entrepreneurs. If you have an effective way of generating sales or you know how to use social networking to connect with your customers, join us in providing wider entrepreneurial content that would benefit small business owners worldwide.

Click Here to Learn More >>

Related Articles

 Ooh Local Activities » If you can find and do great, local stuff at home, why not do great local stuff that’s run by local people...

 Necktie Reuse » New Startups: Narwhal Company is the inspirational idea of an everyday person that was looking to move away from the 9-5 lifestyle...

 Dog’s Collar Comes with Tweets » "Puppy Tweets" dog’s collar allows dog owners to follow their dog on twitter. This plastic tag (introduced by Mattel), comes equipped with...

 Friend of Trends » Trend Friend is an online (and smartphone accessible) gift idea database that allows users to quickly find the trendiest gifts based on...

Need more brand new promising business ideas and innovations around the world you wish you'd thought of? Visit CoolBusinessIdeas.com now!

Ever wanted to be the CEO of your very own Starbucks or Amazon.com? Fire your boss and be your own boss? Now you can, with BIZNESS! - the free biweekly business newsletter about new business ideas, opportunities and innovations from around the world. More than just new business trends, BIZNESS! helps the aspiring entrepreneur (you!) with small business advice, business tips, and entrepreneur resources and opportunities.

   Subscribe for free now!    

---