Business Oppotunities: Every company should have a mission statement, which encapsulates in one sentence your business’s core aims.

An example of a mission statement is Levi Strauss’s: “We will market the most appealing and widely worn casual clothing in the world. We will clothe the world.” Or Wal-Mart’s: “To give ordinary folk the chance to buy the same thing as rich people.”

Unable to think of any more, I thought I’d see if I can guess a few others.

Subway
For every man, woman and child to never be more than five yards from a Subway sandwich.

Nike
To spend more on advertising than the GDP of several small countries put together.

Wetherspoons
To make a lack of atmosphere a proviso of a cheap pint.

Pizza Express
For new customers to be pleasantly surprised at the standard of décor and food in a restaurant which has ‘Express’ in its name.

Statement of Intent [Business Oppotunities]

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