YouTube has become a dominant force in on the web. According to comScore, in March of 2008 over 11.5 billion videos were watched by 139 million Unites States viewers. YouTube has become one of the top viewed websites in quite a short time. Google’s purchase of YouTube shows us how valuable of a tool YouTube is and the potential it has. YouTube videos are starting to show up on Google natural search engine results, surpassing the top spots. A YouTube video properly optimized can outrank sites such as Amazon and EBay. This is an internet marketer’s dream tool and it is so simple to use. This is why you must properly optimize your YouTube videos.

A good starting point for YouTube optimization is to make videos that are short, sweet, and straight to the point. People want instant gratification, not wanting to sit around watching a 30 minute video on how to use a cell phone headset. Videos should be kept to a few minutes to reduce production time, upload time, and download times. Have a script prepared so you do not mutter or stumble upon your words. Film the video in the highest quality format you can. Crisp, clean videos will receive more attention than grainy, hard to see videos. Do not make videos private and always allow for comments. This user interaction can help increase video views and move you up the YouTube video rankings. Using Annotations, text boxes in your video, can help deliver your message or promote your website or company. Make sure not too over use annotations as they can become annoying and distracting from your videos main purpose.

Since the search engine spiders cannot read or comprehend videos you must use the text fields to optimize your videos appropriately. This means doing keyword research and making sure your keywords appear in the title, description, and tags of your video is imperative to a successful YouTube marketing campaign. Maximize on the amount of text you can have in these fields. More text means a better chance of someone finding and clicking into your video. Make sure you use original titles and descriptions otherwise your video will get lost in the millions of videos with similar names. Original content is what YouTube wants to see. The more originality you add the better off you will be. You also want to have a user name with your brand or website name so it is easily remembered.

You have to put everything into perspective to increase views, as the average video only receives one hundred views annually. According to YouTube guidelines there are many factors that influence rankings and can help optimize your videos. These include the video title, the description, tags, incoming links, comments, subscribers, ratings, playlist additions, flagging, embeds, shares, age of video, channel views, subscribers, views, and the number and quality of sites that host or point to your video. You want to interact on YouTube by watching other videos, commenting, subscribing, creating channels, and making friends. Interaction helps with the viral marketing, where one person tells another person about the video. This person tells five others and so on. Doing this will increase your video network and views. All these factor into ranking high for YouTube optimization.

If your video appears on an outside website you want to make sure that it is relevant and appropriate for your video. Each time your video is viewed from an outside source it still counts as a view, so keep posting your videos on blogs and other sites. Basically, you need links from outside pages leading to your YouTube videos. You want the links to have strong anchor text, meaning that the link leading to the video contains keywords related to your video.

To increase your videos views, subscriptions, and favorites you can send out an email blasts, place your video on your website and other websites, engage in the community, build a following, connect with other members, provide valuable content, participate in social networking sites. Basically the Web 2.0 created a heaven place for video sharing. Your ultimate goal should be to reach YouTube’s homepage under Spotlight, Most Viewed, Most Discussed, and Top Favorite Videos.

You can submit your video to the major video sites at once using programs such as Tube Mogul and Traffic Geyser. These software programs submit your video to all the major video sharing sites for you, saving time and energy. Simply enter the tile, description, and tags for your video and it will appear on all the major video sharing sites. They offer analytics and tracking for your videos in one place making it easy to analyze and tweak your videos.

The best analytics would have to be the one given to you for free, YouTube Insight. This will give you all the stats and detailed information you could ever ask for. With Insight you can see how many page views you have, how popular it is, where people found your video, what country people watching your video are from, what sections of your video are most watched and least watched, and so much more. This statistical data should help optimize your current video and plan for future videos. There are many articles written about YouTube Insight and how to take advantage of it. I suggest reading up on these.

There is a program called video tube automators, which is designed to build hundreds of YouTube accounts so you can view, comment, subscribe, and vote on your own videos. This run into the black hat area of marketing and is seen as spam. This is unethical and can get your account permanently banned from YouTube.

Monetizing your YouTube videos is quite easy. You can easily set up your Ad Sense account in accordance with YouTube so you can start receiving money every time an ad is clicked next to your video. The main source of income from YouTube comes from the fact that you can show product reviews and sell features that could not be described in words. Electronic gadgets are a perfect match for YouTube video reviews.

About the Author:
Brandon Leibowitz is an expert search engine optimization and marketing consultant. For a complete list of do follow forums visit his website at http://www.SeoOptimizers.com. Read his SEO and SEM Blog at http://blog.seooptimizers.com

• 4 Comments

  

Comments

Great article. Very informative and helpful for my upcoming YouTube video campaign

 Posted by: Jonny at May 15, 2009 9:33 PM

Great tips. Sounds like you really know what you're talking about.

 Posted by: Rachel at May 18, 2009 5:17 PM

In many respects the human mind is like a video player that can play or re-play any movie anytime you want it to. This fact makes video a nearly perfect marketing tool.

 Posted by: Video Marketing Service at May 28, 2009 1:50 AM

Virtual Studio gives the facilities includes: Talk shows hosting, using virtual sets; live & on-demand web-cast streaming studio; recording by voiceover artists; production facility for audio video presentations; option for live call outs or live phone-ins; radio shows; panel discussions; training-educational videos with software demos audio-video processing, optimization & encoding facility.

 Posted by: Virtual Studio – The world's preferred choce of internet media services at November 7, 2009 5:38 AM

 Add your own comments

Name:

Email Address:

URL:
Remember Me? YesNo

Comments: (you may use HTML tags for style)

What next?

 Digg it

 Save This Page

 Subscribe to GetEntrepreneurial.com

 Leave a comment

Next Article: Five Steps to Use Knowledge of Lost Trades »

Previous Article: How to Negotiate a Web Design Contract »

Steven Teo is a GE Network Expert. View Steven Teo's profile or read more articles from Steven Teo. Learn more about the GE Experts Network.

Have an expert opinion on issues entrepreneurs and small business owners face everyday? Join the GetEntrepreneurial.com Experts Network and share your expertise with the community!

The new GE Experts Network is inviting seasoned entrepreneurs and small business owners to come on board and contribute small business advice to our community of aspiring entrepreneurs. If you have an effective way of generating sales or you know how to use social networking to connect with your customers, join us in providing wider entrepreneurial content that would benefit small business owners worldwide.

Click Here to Learn More >>

Related Articles

 Ooh Local Activities » If you can find and do great, local stuff at home, why not do great local stuff that’s run by local people...

 Necktie Reuse » New Startups: Narwhal Company is the inspirational idea of an everyday person that was looking to move away from the 9-5 lifestyle...

 Dog’s Collar Comes with Tweets » "Puppy Tweets" dog’s collar allows dog owners to follow their dog on twitter. This plastic tag (introduced by Mattel), comes equipped with...

 Friend of Trends » Trend Friend is an online (and smartphone accessible) gift idea database that allows users to quickly find the trendiest gifts based on...

Need more brand new promising business ideas and innovations around the world you wish you'd thought of? Visit CoolBusinessIdeas.com now!

Ever wanted to be the CEO of your very own Starbucks or Amazon.com? Fire your boss and be your own boss? Now you can, with BIZNESS! - the free biweekly business newsletter about new business ideas, opportunities and innovations from around the world. More than just new business trends, BIZNESS! helps the aspiring entrepreneur (you!) with small business advice, business tips, and entrepreneur resources and opportunities.

   Subscribe for free now!    

---