According to a recent study of online advertising by Nielsen/NetRatings and WebVisible, search engines such as Google and Yahoo are the #1 resource used by consumers looking for products and services from local businesses. This presents a tremendous opportunity for local businesses to use the Web to promote their business.

The survey goes on to demonstrate that consumers are switching from traditional types of advertising such as yellow pages, newspapers and television. In fact, 73% said they would rather use a search engine to find a business than to have marketing materials sent to them, like direct mail. The survey suggests that consumers are feeling inundated by advertising, and perhaps are using search engines as a means to avoid other types of advertising and zero in on the specific type of business that they are seeking. Overall, 86% of consumers have used a search engine to find a local business, claims the survey.

WebVisible is giving away the survey findings in a free report that you can download here on GetEntrepreneurial.com. Click the following link to download your free report:

About Webvisible:

WebVisible is a global leader in local online advertising for small businesses. Our business philosophy is local business owners are too busy minding their stores to successfully navigate the complexities of creating and managing their own online adver­tising, whether pay-per-click, banner ads, call-based products, or ROI measurement tools. WebVisible solves this problem by offering turn-key, fully managed local interactive advertising solutions with predictable pricing and guaranteed results. By employing a world-class software platform and creative services, we provide the local business owner with the value of a focused team and the experience of over 50,000 small business marketing campaigns. WebVisible can be reached at 877-932-8476 or www.webvisible.com.

• 2 Comments

  

Comments

Thanks, Marcel. This is a really helpful paper. I've been trying to explain to my partners that search is where all of our potential customers are now, and that we need to diversify from the yellow pages. Data always helps. Now we need to find someone to help us do this. Can WebVisible help us?

 Posted by: Joe Smithy at July 13, 2008 8:32 PM

Joe,

My name is Rich Mithoff and I am a consultant for WebVisible. We could definitely help you and I am available to talk. Please feel free to contact me.

rmithoff@webvisible.com

 Posted by: Rich Mithoff at July 17, 2008 8:03 PM

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