Young Entrepreneur by Adam Toren: While getting traffic to your website is important, the most essential goal is turning that traffic into sales. If visitors are not buying your products or service, then it’s time to evaluate your website. There may be some roadblocks on your site that might be preventing visitors from becoming customers. Review these 6 essentials that a website sales page must have to ensure that it is positioned for profitability.

1. Less clicks.

How many times does a visitor need to click through your website to get to the product page? The less navigation tabs, the easier it is to land the sale because there are fewer distractions to take away from the viewer’s focus.

2. Convincing sales page.

Your sales page needs to be persuading in a concise fashion. Create a headline that will attract attention and encourage further reading. The copy that follows should show how your product or service will meet the customer’s needs. Illustrate why a visitor should buy from you rather than the thousands of others online offering similar products or services. Keep the tone causal and conversational. Use words that spark emotions and, where applicable, compare benefits to results. The sales page is where you need to establish trust and credibility with the visitor and show why you are far superior to all the rest.

3. Provide testimonials.

Testimonials from actual customers praising your product and service carry much more credibility than words in your sales copy. These testimonials can be either audio or visual, but it is essential that they are on the sales page and contain the customer’s name, hometown and photo in order for them to carry any persuasive weight.

More sales tips can be found under: Essentials For Turning Sales Page Visitors Into Clients

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