EcommerceGuide: Widgets are generating a lot of buzz in the industry these days as more e-tailers begin to capitalize on how these snippets of code can expand the exposure of online businesses — and make them more money.

These mini-applications generally come packaged in a little window, can be dragged and dropped onto a Web page, and offer a scaled-down version of features you would ordinarily get at a full-fledged site.

For e-tailers, this means you can, for instance, showcase your eBay listings on your social networking page, bringing your merchandise to interested shoppers who might not have found your storefront. Those who like what you're selling can even pass your widget on to their friends. Another way e-biz owners can earn extra revenue is by using affiliate marketing widgets at their Web store sites or blogs.

In the latter case is an impressive new widget — officially launching July 23, called PopShops — that promises to make managing affiliate partnerships a snap. Simply put, you can build affiliate storefronts in three clicks: Pick from more than 15 million products from across the top four affiliate networks, click to customize the showcase of products for your site and "pop" the storefront application into your site or blog.

New Affiliate Tool Promises Pick, Click and Pop [EcommerceGuide]

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