Reveries: Google may be the world’s dominant search engine, but in South Korea it claims just 1.7 percent of all searches, reports Choe Sang-Hun. The search-engine leader in South Korea, with 77 percent of searches, is a home-grown site called Naver.com. Founded in 1999 by NHN, an online gaming company, Naver capitalizes on both the lack of Korean-language content online as well as the interest amongst Koreans to try to help each other out. In a nutshell, Naver is building its own database of information by letting its users answer each other’s questions.

So far, Naver has “accumulated a user-generated database of 70 million entries.” Cho In Joon, a dedicated user, explains the appeal: “When people I have never met thank me, I feel good … No one pays me for this. But helping other people on the internet is addictive.”

Neighbour + Navigate = Naver.com is what makes the online business tickes!

Naver.com [Reveries]

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