Article Contributed by Robert Skrob

There have never been greater, more diverse, more lucrative opportunities in the field of information marketing for everyone from experienced, successful entrepreneurs to beginners with little start up cash.

If you can name a topic, there is a market for providing information and solutions simply by creating an information marketing business. You can even work from home.

The key is to find a responsive market and then package information that customers want in convenient forms such as DVD's, books, ebooks, CD's, magazines, Web sites, teleseminars, webinars, coaching programs, seminars, and conferences.

And that's exactly what "The Traffic Guys" Ethan Kap and Brett Kitchen did with unprecedented successes. That's why the Information Marketing Association recently selected them to be two of the 12 experts featured in my new book, "Start Your Own Information Marketing Business." This book is an easy-to-follow manual that gives the steps to building a successful info-business from the ground up.

3 Myths Ethan & Brett Debunk

Myth 1: You have to be a certain age to start your own business and be successful.

Truth: Ethan and Brett are proof that you do not have to be a certain age. They are in their 20's.

Myth 2: You need experience with a niche.

Truth: You don't need experience or affinity with a niche. Ethan and Brett were in the insurance business before they started working with furniture retailers

Myth 3: You need a lot of money to get started

Truth: The pair built a million-dollar business in 11 months and they had very little start-up cash.

After growing their business from zero to $100,000+ per month, Ethan and Bret can tell you that there are six main advantages of starting an information marketing business:

6 Reasons Why You Should Start an Information Marketing Business Now

1. Replace Manual Labor

With an information marketing business, you create a product once, and you're done. It takes a lot of work to create the product, but you can sell it many times, often over a period of several years, without having to do additional work.

2. Buyers of Your Information Products Will Buy More

People who buy your information products are much more likely to hire you to perform services than any other customer you market to. Quite simply, having your own published information product makes you the obvious expert. It shows the customer the complexity of the services and the special ability you have to perform them. The only possible conclusion for the buyer is that he should hire you when he needs help with his business or hobby.

3. Limited Interaction with Customers

This means you can work from home with your computer in a closet or build your information product on your kitchen table. As long as you've got a way to create a product, you don't have to be in any particular location for people to buy it.

4. Few Staff Members Are Necessary

The information marketing business is a terrific business because you don't need a lot of people to run it. Many info-marketers have no employees and instead pay an independent contractor to help maintain the customer database, ship products, and handle customers' questions.

5. Small Investment to Get Started

The information marketing business does not require fancy offices, furniture, or multiple computers. It doesn't require special licenses (in most cases). And it doesn't require special education or degrees.

6. Large Profit Potential

Many info-marketers just like Ethan and Brett are making million-dollar incomes through their information marketing businesses. This is a completely scalable business. This mean you can make it as small or as large as you want.

What You Need to Get Started in Information Marketing

To get started in information marketing you need something of value.

Ethan and Brett knew how to generate traffic.

They also knew how to evaluate a prospective niche. In my "Start Your Own Information Marketing Business" book, they share these five criteria that they used to decide where to build a profitable info-marketing business:

1) Is there competition in the niche?
2) Does your product help you prospects more money?
3) How large is your prospect's transaction size?
4) Do your prospects currently spend money on products and services similar to what you offer?
5) Are your prospects in pain?

Once you have the answers to these five questions, you will be ready to decide if a niche is a good fit for what you have to offer.

Follow this advice and you can grow a profitable million-dollar information marketing business in 11 months just like Brett and Ethan.

About the Author
Robert Skrob President of Information Marketing Association, and co-author of The Official Get Rich Guide to Information Marketing, reveals for the first time an easy 9-step formula to build a million-dollar information marketing business within 12 months. Go to http://www.InfoMarketingBook.com now to start getting rich in information marketing today!

• 1 Comments

  

Comments

Great article and paints the broad strokes of what it takes to build a successful business creating and selling information products.

One thing I'd add to the mix is consistency. If you do everything suggested in this article consistently you will see amazing finacial results over time. This type of buisness is not get-rich-quick because it is 'real' and takes a little time.

Work smart, work hard and 'consistently' do the things needed to grow your buisness until you are where you want to be.

Great article!

 Posted by: John Wilkes at October 4, 2008 3:29 PM

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