Differentiation: Smart Marketing Strategies for the Solo Entrepreneur

In business terms, to differentiate means to create a benefit that customers perceive as being of greater value to them than what they can get elsewhere. It's not enough for you to be different--a potential customer has to take note of the difference and must feel that the difference somehow fits their need better. Other words that mean virtually the same thing: Competitive Advantage; Unique Selling Proposition; or Value Proposition....

Continued in BIZNESS! Newsletter Issue 56 >>>

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