As a broadcaster and popular interview guest, I’m often asked how interviews can be leveraged as a great marketing tool for your business. In fact, that was one of the points we discussed in my 5-week mentorship class, Insider Tips To Shine As A Radio Guest. It’s a great question because today, interviews are one of the best low to no cost ways to position yourself as an expert, sell your products and programs, and introduce yourself to new markets all over the world!

So, now that you have the interview under your belt, what do you do with the recording?

Here’s 9 ways you can leverage your interview (taken from my mentorship class):

1. Look for ways to naturally tie in what you wish to promote as a special event, product, program or service within your responses. I’ve done this repeatedly in advance of a new class or product so I can create some buzz that will drive traffic to my registration page. I’ve hosted my own intro calls and been a guest on other programs prior to an upcoming program to reach a larger audience of potential sign ups. It’s a great way to introduce yourself and give them a taste of what you are promoting.

2. Collect interviews and offer them as a special bonus to download off your site to build your opt-in list. (Be sure you have permission from the show host or station to market the interview). I’ve also done that many times with interviews I felt were some of my best and it has been a great way to offer a high value bonus to a new audience in a joint venture campaign, affiliate promotion or cross promotion.

3. Select your best interviews to compile for your digital press kit. If you’re planning to build your reputation as a speaker and market yourself as a great guest, considering a digital press kit is a great idea so hosts, products, and program directors have something tangible they can review in choosing to book or hire you as a speaker or guest. I use Brent Law to do all my digital and media production. (He created my video movie)

4. Create a media page on your site and upload shows or add links to past interviews. This is a great way to market yourself by offering high quality content that will benefit the listener. You might also add articles and testimonials. A media page can provide promotional resources for JV partners to use in advance of your book or program campaign.

5. Transcribe presentations to market as a free or paid report. Could be an additional bonus for an existing product or program.

6. Use content from your presentations to write articles, create new products and programs. Re-purposing material is a great way to expand on a point you wish to speak about in more depth. Use the content as a marketing tool, to create income generating products or services.

7. Compile past interviews for a book. A colleague of mine used the outlines and content development from her shows to write her book.

8. Upload the interview as an audio onto your site to market your expertise. Use the interview strictly as a marketing tool and free resource. You can also edit a clip from your interview if the content is relevant to something you are promoting. I’ve done that with several of the audios and products I sell on my site.

9. Offer listeners a special bonus, gift, tip, or discount if they contact you, subscribe to something on your site, or sign up for a program or buy something. Place a time frame to create urgency so listeners will take action. Be sure whatever you offer is of quality no matter if it is free. You’re building credibility and a reputation in the marketplace in everything you say and do.

Dr. Lorraine Cohen, President of Powerfull Living, brings more than 25 years experience in personal and business coaching, psychological counseling, and sales to thousands of spiritually minded business owners, entrepreneurs, and leaders from a wide range of industries. Learn more about Lorraine’s services, success products and programs.

• 2 Comments

  

Comments

Great post Lorrain,

I did a radio interview and the only person who got really excited was my Grandmother.... shame I didn't read this before

CHeers
The Closer

http://www.iloveclosing.com

 Posted by: The Closer at April 8, 2009 11:04 PM

Lorraine, great tips here. I try to get everyone the most out of their appearance on our show @factor77 so I just sent this to a bunch of people!

 Posted by: @MattWilsontv at April 9, 2009 3:55 AM

 Add your own comments

Name:

Email Address:

URL:
Remember Me? YesNo

Comments: (you may use HTML tags for style)

What next?

 Digg it

 Save This Page

 Subscribe to GetEntrepreneurial.com

 Leave a comment

Next Article: How You Can Provide An Effective 3 Minutes Video For Your Business »

Previous Article: Tips From The Knack »

Lorraine Cohen is a GE Network Expert. View Lorraine Cohen's profile or read more articles from Lorraine Cohen. Learn more about the GE Experts Network.

Have an expert opinion on issues entrepreneurs and small business owners face everyday? Join the GetEntrepreneurial.com Experts Network and share your expertise with the community!

The new GE Experts Network is inviting seasoned entrepreneurs and small business owners to come on board and contribute small business advice to our community of aspiring entrepreneurs. If you have an effective way of generating sales or you know how to use social networking to connect with your customers, join us in providing wider entrepreneurial content that would benefit small business owners worldwide.

Click Here to Learn More >>

Related Articles

 Ooh Local Activities » If you can find and do great, local stuff at home, why not do great local stuff that’s run by local people...

 Necktie Reuse » New Startups: Narwhal Company is the inspirational idea of an everyday person that was looking to move away from the 9-5 lifestyle...

 Dog’s Collar Comes with Tweets » "Puppy Tweets" dog’s collar allows dog owners to follow their dog on twitter. This plastic tag (introduced by Mattel), comes equipped with...

 Friend of Trends » Trend Friend is an online (and smartphone accessible) gift idea database that allows users to quickly find the trendiest gifts based on...

Need more brand new promising business ideas and innovations around the world you wish you'd thought of? Visit CoolBusinessIdeas.com now!

Ever wanted to be the CEO of your very own Starbucks or Amazon.com? Fire your boss and be your own boss? Now you can, with BIZNESS! - the free biweekly business newsletter about new business ideas, opportunities and innovations from around the world. More than just new business trends, BIZNESS! helps the aspiring entrepreneur (you!) with small business advice, business tips, and entrepreneur resources and opportunities.

   Subscribe for free now!    

---