I should not be providing this information, the government should.

I believe the IRS should include a book like this to every American when they send you your tax forms. That way every American would know how to get their tax money back, because even though I call this “free money,” it really isn’t free. This is money that you gave to the government to pay your taxes and now you can get it back.

Here are a few basics on Government Money Programs that everyone should know:

1) Only 12% of Gov't Money goes to the poor

Most Americans think that government money programs are for everyone else... for instance only the poor, minorities or friends of the president.

But, only 12% of Government Handouts go to the poor
And only 25% of Government Programs Have Income Requirements

The rich and famous, including Donald Trump, H. Ross Perot, Dick Cheney and George W. Bush, all made millions as private citizens with the help of government money programs. If they're eligible, you certainly should be too.

2) Only 20% of Free Money is called "Grants"

Most free money programs are not called “grants” by the government, they’re called “direct payments.” It is very easy for someone not to know all about government jargon, but just a little research can clear up quite a few misconceptions. Don't discourage yourself by focusing only on "grants" and dismissing the other 80%.

3) 50 Million people don't even know they're eligible

This is one of the most important points to keep in mind: The Government cannot and does not advertise programs that offer free money. But it's out there, lots of it. You just have to invest time finding the programs.

4) You can't make one phone call and just get a check in the mail

Getting government money is like looking for a job. When you knock on one door and ask about a job, and they tell you that you are not qualified, you don’t go home and wait for them to change their mind.

No Way. You would never hear back. You have to be persistent and go from one company to the next until you find a good fit.

5) Free Money keeps growing no matter who is sitting in the White House

We constantly hear about government budget cuts and that makes people believe that government money is going away or will soon be gone. But every year for the past 30 years the amount of free government money given out to individuals keeps growing. It keeps increasing no matter if it’s the republicans or the democrats who are in charge. With the new Obama administration especially, we will be seeing more offered to small business and entrepreneurs in the form of government money programs.

6) You certainly don't need a professional grant writer

Nine out of ten times you will not need help in filling out an application. Most free money programs to pay for your bills, education, health care, housing and even business require just a few pages of blanks to fill in.

If you have trouble filling out an application for money, don’t hire a consultant.  Go to the office that is handing out the money.  The are obligated to help you fill out your application and they are in the best position to know what should be included.

7) You can apply for as many programs as you like

Don’t worry about how many programs you can apply for,  If you see a program that you think might work for you, apply to it. Sure there are some programs that give money for specific reasons and if you get accepted from 2 separate places you will have to refuse one of the offers, but that's still a nice position to be in.

8) It doesn't always matter if it sounds like you don't qualify

Here's an example:  “All the money is given out by August 30th”: The end of the accounting year for most government agencies September 30, but the agency can start giving out more money beginning October 1, and you can be the first in line.

In all likelihood, you can wait another 30 days for your money.

9) Information can often times be out-of-date

Every day programs come and go. Every day people change their address, phone number and websites. It is just a fact that these things happen in our modern society.
But remember, if a listing leads you to a non-working number or website, it does not necessarily mean that the program is gone. Call the agency listed in the program description and ask.

10) Don't be intimidated by the idea that the applications are all long and confusing

Getting an application that is only one-page long is not unreasonable at all.  Many of the government programs that give our grants really don’t need a lot of financial information because unlike a bank they are not worried if you don’t pay the money back.  They don’t want it back.  It’s free money.

Matthew Lesko is a best-selling author, government money expert and business mentor. His website, MyAmericanBenefitsPlan.com, is an interactive, online resource that serves as a hub linking entrepreneurs and free-money-enthusiasts alike. Lesko's 30 years of researching government money programs and his extensive video talents are all going into the web service. Lesko holds free, online seminars on Wednesdays, live at UncleSamLive.com.

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Article Contributed By Dr. Alan R. Zimmerman

When it comes to customer loyalty, nothing is more important than the trust you develop with your customers. Research from Texas A & M University says if customers see you as being trustworthy and reliable ... and if customers see you fulfilling your promises … then they will become enthusiastic customers for life.

The same is true with your co-workers. If your employees see you telling the truth, even when it's not easy or comfortable to do so then you'll build an incredible bond of trust with them. And with that bond of trust will come more cooperation and motivation.

The lesson is clear. If you want your customers to remain loyal, you must earn and keep their trust. If you want a stronger team at work, you have to build a foundation of trust.

So trust is your ultimate competitive advantage.

Now, how do you build or re-build trust?

4 Ways to Build Trust, Gain Loyalty & Retain Employees and Customers for Life

1. Assume the best about your employees and customers

When something goes wrong, or when the other person disappoints you, start by assuming the best. Don't immediately jump into the fray, pound your desk, froth at the mouth, and demand to know why your employees or customers did something so stupid.

Instead, honor the other person. Rather than focus on WHO's to blame for what went wrong, focus on WHAT can be done about it. That takes the focus off the past and off the other person. It puts the focus onto the future where the two of you can work together.

Besides, if you jump in too quickly, blaming someone for what happened, you'll often embarrass yourself. You may find out that you're really the one to blame for the problem that occurred.

2. Stick up for your customers or employees when they're in the right

You build trust when you speak out on someone's behalf, especially when it's not politically popular or interpersonally comfortable. Martin Luther King, Jr. said, "In the end we will not remember the words of our enemies but the silence of our friends."

I'll never forget the time I chaired the task force of a charitable organization. Over a period of time, it came to my attention that the organization had misused funds on several occasions. My task force members urged me to confront the Board and document my findings. They would be there to back me up.

I did that, but not one of the task force members backed me up when the top leaders lashed out in defense and aggression. If nothing else, I learned that Dr. King was right. It was the silence of my "friends" that I remember the most today.

3. Refuse to gossip

There's something very alluring, and maybe even a little satisfying, about sharing a negative tidbit. It may make you feel a bit superior, but you've got to fight the urge to add to the gossip and the people bashing that may go on in the company cafeteria or behind a customer's back. You just can't do it.

The reason is simple.

Negative gossip almost always gets back to the person you are discussing. That's just the nature of juicy, negative, sensationalized news. And to make matters worse, the version that gets back to the person you discussed is almost always worse than the version you shared.

4. Keep your promises

Nothing destroys trust faster than failing to keep your promises.

Think about it. No one ever forgets a promise. You tell your child you'll take her to the amusement park, and she'll remind you fifteen times that "you promised."

You tell a colleague that you'll get back to him, and he sees it as a promise. You tell a client, that an assignment will be finished by tomorrow and she sees it as a promise. And it doesn't work to go back to them and say you forgot or you got busy. In their minds, you broke your promise, and the trust between the two of you is damaged.

So, if you want to build trust, the solution is simple. Keep your promises.

A final thought

Don't get discouraged, if you're in the process of building or re-building trust in a relationship. Trust takes time.

Just as it takes more than one block to build a fortress, it takes more than one action to build trust. It takes a lot of blocks, put down … over time … to get the results you want. It works the same way when you're building trust. Go ahead and use the four trust building blocks I've just given you and you will:

- Become a better leader and manager
- Retain your employees – (Don't forget … high employee turn-over = higher costs)
- Keep your customers who want to buy from you over and over again for life
- Achieve more than you ever thought possible

And, it's all because trust is the "ultimate competitive advantage."

About the Author
Best-selling author and Hall of Fame professional speaker, Dr. Alan Zimmerman has transformed more than a million people into better managers and leaders in the office and in the marketplace. For even more tips on how to build relationships with employees and customers that last a lifetime go to http://www.DrZimmerman.com and get his free e-book that's filled with his most popular articles.

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Article Contributed by Joanne Black

Have your phones stopped ringing yet? The economy is lagging and dragging. We've felt the effects in the United States. Now we're seeing global implications.

So, how do you tackle economic uncertainty?

Cut advertising, travel, training, marketing, and discretionary expense line items? Cut purchasing? Ouch!

The pipeline starts to dry up and the anxiety level goes through the roof. Many people think that since there's nothing they can do, they should just do nothing. But "nothing" is futile thinking.

What If You Could Reach Your Market Without Incurring Any Hard Costs?

The only budget you need to worry about is your simply your time… your time to ask for referrals!

You know about referrals. When a qualified prospect is referred to us, we get a new client typically between 70 and 90 percent of the time. Additionally, we are pre-sold. Our selling time decreases. Credibility increases. And, we ace out the competition.

There is no other business-development process that can claim these results. Results are the only thing that matters. And, now you will be able to achieve results simply by implementing the following 8 "Killer" strategies.

8 "Killer Steps" to Attracting New Business in a Lagging Economy

1. Broaden Your Perspective
What business are you in? Redefine and reinvent yourself. Determine how you can create a leap in demand for your products and services. Build new alliances and consider alternate distribution channels. Don't go solo. It's important to assemble a group of advisors and get their input and creative ideas. Include people who have differing points of view from you. Not easy, but critical.

2. Be Nimble and Innovative
You'll never have all the facts. Make quick decisions. Be fearless and make tough choices. Create new uses for your products. Why not a new business model?

3. Dazzle Your Current Customers
Your current customers need care and feeding. Don't ignore them at the expense of new business, because they are your best source for new business.

4. Prioritize Wisely
The most important activity for any salesperson is to do what's "closest to cash" the first thing every single day—whether it's following up with a prospect, writing a proposal, or closing a deal.

5. Become an Expert
Companies hire experts because they can't afford to make mistakes. Position your company as the expert with a specific product or in a specific market niche. Become an expert and people will be more likely to refer you.

6. Stay Connected
If you want to get more referrals you have to network like crazy. Attend a minimum of one event a week. You never know who you will meet and what you will learn. Never let your network go down. Networking is an essential referral marketing activity. So go make connections and build your business.

Talk to people and find out how you can help them. How is their business doing? Are they impacted by the lagging economy? How? Don't email, call. You make connections by talking to people and by spending the time to have a robust conversation.

7. Don't Cut Prices, Increase Value
There's a lot of chatter about cutting prices in a lagging economy. Many small business owners think businesses are cutting back, so prospects don't have money for their projects. But, by cutting prices, you're cutting your profits even further. Instead, consider how to "get in and get started." Divide your offering into smaller chunks, get results, and create traction. Or, give more value. When you offer high-value products and services, people will refer you and you will get more sales, even in a recession economy.

8. Commit to Building Your Referral Business
Referrals are always terrific, but they mean even more in a lagging economy. Don't let the lagging economy trickle down on you. Take charge and make your phone ring again! Let your prospects know how much you care about them. Tell and show just how much you appreciate their business. Inform them that you'd like to help people just like them. And, don't forget to thank your prospects and clients for their referral.

Follow these tips and you will get more referrals. You will attract new business. You will get more clients. You will accelerate your sales. And, you will achieve higher results without increasing your cost of sales. In fact, there's a great chance that you will decrease your costs!

America's leading authority on referral selling and founder of No More Cold Calling, Joanne Black helps salespeople, sales teams, and business owners get more referrals and attract more business fast without increasing costs. Now, discover how to turn prospects into clients more than 50 percent of the time even during a down economy with her Recession-Proof Your Business Emergency Kit at: http://www.nomorecoldcalling.com/products.html

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Article Contributed by Karen Armon

Doug Compton, a laid off 43-year-old operations executive, was frustrated. His efforts to find a new six-figure executive role had resulted in only two interviews in six months. And, although he's growing his list of contacts, Doug's networking hasn't resulted in any real job leads, either.

Doug always landed a job quickly but that was over 10 years ago. Based upon his results this time around, he knew he had to change his job search strategies. "But to what?" he asked himself.

Top executives, like Doug who were upper-level managers, Presidents, Vice Presidents, Directors and CEOs, and who are looking for their next position often experience these same results. Many like to blame the economy, their age, or their networking efforts. However, none of these factors are the main cause behind their lack of results.

Now, $100k+ executives must shift how they approach their executive-level job search campaign.

Landing a top role in a company is tricky. It entails presenting your potential, not your past. It includes defining yourself within your network as a top talent. There is a mix of elements in an executive presentation – both in print and in person-- that "gets the ear" of the top CEO or President.

The New 7 Elements of an Executive-Level $100K+ Job Search Campaign

- Being Tops in the Industry: A CEO wants to hire only the best. When CEOs are looking to fill their top ranks of decision-makers, they want to know that the executive they hire is at the top of his or her game.

- Had Name Recognition: Top decision makers looking for thought leaders first look within their network. Rarely is a $100K+ executive level position filled through traditional job banks. Even if a company hires an executive search firm, the recruiter still looks to find the candidate that has name recognition in the industry,

- Easily Found, But "Not Looking": 100K+ executives who can be wooed away from their current positions are the most desirable. Leaders who distribute their resumes or profiles on every available job board give the impression that they are "damaged goods." The trick, then, is to be easily found through their network or on the Internet but give the appearance that they are NOT looking for a position.

- Considered a "Thought-Leader": Presidents or Boards of Directors who offer positions to high-level $100K+executives want leaders who have a persona with a point-of-view. This does not mean that an executive must go out and try to be a celebrity. But, as I state in my book, Market Your Potential, Not Your Past, having a point-of-view means that one is known for having an opinion about how to move forward in a crowded industry. They have unique opinions on how to find new markets to offer products and services, and/or gather new potential customers to a brand.

- Distinctively Different than Others: Do you know the number one reason why high-level executives fail in their positions? It's because their leadership style can't or won't fit the culture of the company. Offers given to top executives include those who not only do their job well but also those fit the cultural style of the company.

- Message-Ready and Visible: Today everyone checks everything out on the Internet. To "Google" is now a verb as well as a noun. Yet getting visible on the Internet requires a strategy and a thematic message. You must also execute that strategy consistently. It is well known that top ranking executive search firms first search the Internet thoroughly before presenting a candidate to a company. Therefore, if you are invisible your chances of finding that next $100K+ executive level position will be significantly reduced.

- Extensive, Engaged, and Active Network: Finding a top executive-level position quickly depends on how large one's network is and how active it is in helping you find that next 100K+ career. If your network is small, then you are asking each member to do a lot on your behalf. But if your network is large, then a small amount of effort from each individual can yield lots of leads.

These seven elements should be part of every executive's game plan when trying to find a new $100K executive-level position. For most, however, building these elements into an executive career campaign takes time.

What can your do if you need a job right away?

Landing a $100K+ Executive Level Career Position

The answer is to begin where you are. It's what I call, "building the wall and fighting the battle at the same time." There are no short-cuts. But you can improve your odds by just beginning to incorporate these elements. Even a little movement in this direction begins to set you apart as a "must-have" executive.

And that's the point, isn't it?

About the Author
$100K+ Executive-Level Career Coach Karen Armon prepares leaders around the world for their next move. Her popular book, Market Your Potential, Not Your Past, is a hit among executives who desire a clear-cut, systematic game plan that drives their careers forward. Now get her new FREE eBook, "Ten Micro-Trends that Impact Executive Careers Today," and take a critical look at today's marketplace at: http://www.marketyourpotential.com/ebook.asp

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You've put a lot of investment into your website, and perhaps even more into various marketing activities to drive traffic to your site. And it's working -- your traffic numbers are up. You are halfway there -- now you need to turn those visitors into subscribers. Building a list of potential clients who are interested in what you have to offer is the only way you are going to make money from your online efforts!

The secret? Put yourself in your visitor's shoes. Here are five steps to help you do just that:

1. Get the right visitors. Seems basic, but it's one of the most important ingredients to building a responsive list; it's also the most time-intensive task. Extra effort spent on this step will also pay off handsomely.

It all comes down to making an emotional connection in your copywriting. If you have ads, links on other people's sites, articles posted on article directories, etc., does your message convince readers that you understand what they are looking for (or trying to eliminate) and have answers for them? When they then get to your website, does that connection strengthen and grow, if they are the right prospect?

If you write articles or place ads promising info on how to avoid foreclosure, for instance, when they get to your site don't immediately try to sell them a new mortgage (they'll likely click away) -- instead, share your own foreclosure story and how you overcame it (they may want to know more!) In your copy, use the language your ideal prospect is familiar with -- no jargon, talk to them at their level, use the kind of words and phrases they are likely to search for.

This is a very simplistic explanation of this topic. If you don't know much about keywords and copywriting -- get help with this step.

2. Now that a visitor has found your site and stayed more than 2 seconds...is it clear to them what you want them to do next? Too many choices = confusion = click away! If your goal is to get subscribers (hint), then your home page should funnel them toward that goal. Don't send them to your "about", "coaching services", or "products" pages -- first-time visitors are unlikely to buy right off anyway (although it's ok to have navigation that lets them get to those pages if they want to). Instead, make it clear that the ONE action you want them to take is to SUBSCRIBE!

3. They've read your copy and are interested in subscribing. Is it easy to figure out how to do so? Your form should be easy to find on the page -- even having it in a couple of places will work well. Put the form right on the page; don't make them click to get to the form (many won't bother!) Use a graphic, colors, large print, but not too busy. If visitors are likely to land on pages other than your home page (you should assume they might), put a subscription form on EVERY page of your website. On the left, near the top of the page, is a good location.

4. WIIFT? (what's in it for them) If you aren't giving away something in exchange for their email address, why should they subscribe? Not very many folks really want another monthly newsletter or weekly tips; however, if you offer a valuable freebie, they might be willing to try it out! Be upfront about what they are getting: the format/length of the freebie, frequency of your newsletter, what type of info they should expect. A link to a sample recent newsletter (that opens in a new page, so they won't lose the page they are on) is a nice touch.

5. Why should they trust you? No one wants more spam...so you need to assure them that their information is safe with you. Include a short statement about your privacy policy, and assure them that they can unsubscribe anytime. I also recommend asking for minimum info -- email address, and first name so you can personalize their emails. Every additional piece of info you want will decrease their likelihood of subscribing.

The above steps will make it clear to your visitor/potential subscriber that you have THEIR interests at heart. That's the beginning of the emotional connection that will build your list, and ultimately, increase your income!

Terri Zwierzynski is a self-employed business strategist and marketing consultant to solo entrepreneurs, and a grassroots promoter of the solo entrepreneur lifestyle. She runs Solo-E.com, the resource website for the self-employed which attracts thousands of solo home business owners monthly from over 100 countries on six continents (and was recently named a finalist for “Website of the Year” in the 4th Annual Stevie® Awards for Women in Business). Terri is also the co-author of 136 Ways To Market Your Small or Solo Business.

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Building a successful long-term profitable business isn't about "marketing" your business, it's about "managing" your business - the marketing comes once you have your management systems in place.
 
You cannot begin to market your business if you can't find the information you need, don't know who you are marketing to, and don't know where you are in your business.

So, let's go back to basics and take a look at one of the key office organization systems you need to have in place to "manage" your business before you can start to "market" your business – your contact management system!

If set up correctly your contact management system allows you to:

* Keep a note of clients, potential clients, and colleagues contact information.

* Easily and effectively follow-up with a prospect.

* Locate critical client contact information quickly and easily.

* Build your business.

Having all of your contact data readily to hand will allow you to build your business. You have all the information you need; it’s all in one place, and you can locate it quickly and easily. Follow-up becomes a much smoother process and in turn it builds your business.

Let me share with you below my 5 easy steps for creating your ideal contact management system so that you constantly have a full pipeline of interested clients and prospects:

1. Choose your system. You need to decide on a system that works best for YOU and YOUR business. This could be using Outlook (as I do) to manage all your contact data, appointments, To Do lists, etc. or you could use dedicated contact management software. A third option might be to utilize one of the many web-based contact management systems.

2. Draw clients into your pipeline. Once you’ve got your contact management system in place, you need to have a system for keeping in touch with people you meet at in-person events, online networking forums, or visitors to your website. One way to do that is to publish a regular ezine (electronic newsletter). This will keep clients and prospects flowing into your business and provide you with a base of interested people who want to find out more about you, your services, and your products.

3. Define the process for working with new clients. Once you’ve got prospects into your pipeline the next step is to create a system so that those clients who are ready to work with you are able to do so. This could be through an initial complimentary consultation to determine if you are a good fit for one another. List everything you currently do and come up with a system for streamlining the whole process.

4. Keep it all up-to-date. It’s all well and good having the systems in place, but if you’re not keeping it all current, then your contact management system quickly becomes of no use to you at all. Ideally, you should be updating your client data as you go along, but if you find you’re not doing that, spend 15/20 minutes at the end of each day, before you shut down your PC, reviewing who you’ve talked to/emailed, what the outcome was, and when you promised to follow-up with them. Note it all down in your contact management system.

5. Create a waiting list! If you find that you have more clients wanting to work with you than you can handle, offer to put them on your waiting list. If you suddenly get a client who has to cancel (and it does happen, for a variety of reasons), then you’re not left with a big hole in your cashflow – you simply approach your waiting list and let them know you have an opening available. Plan to keep in touch with your waiting list on a regular basis so that they don’t forget you!

Consistency is the key to keeping a steady flow of clients and prospects coming into your business. Make the commitment to spend time each and every day on your contact management system, and watch your business grow!

Online Business Manager & Virtual Assistant, Tracey Lawton, supports professional speakers, coaches, and authors to operate an efficient, organized, and profitable business. Learn how to create an efficient and organized office in 7 EASY steps, and receive free how-to articles at http://www.OfficeOrganizationSuccess.com.

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If you're an employer or a manager then work place absence is costing you money, inconvenience, and upsetting your customers. And as we all know, not all days taken off work are due to genuine sickness. Many employees "take a sickie" because their morale is low and they just don't like or can't do their work.

The challenge for employers and managers is to make people happier at work. And if people are happy at work then they are less likely to take a day off every time they wake up with a stuffy nose. Some bosses think that paying more money, improving job security or working conditions is the answer. It isn't and it's also something that can be very hard to achieve.

People who employ or supervise other people need to become more tuned to their employees' emotional needs and find out what really motivates them. This is also much easier to achieve than paying more money or improving job security, however there is no quick fix. Some years ago I inherited a tele-sales operation with low staff morale and poor sales
results. It took nearly a year to fix. The long-term benefits were of course worth it in terms of fewer days lost due to sickness and an increase in business.

To reduce the number of sickies there are three steps you need to consider. Firstly, pick the right person for the job. There's a television advertisement running at present
for a recruitment company. It highlights the fact that many people are in the wrong job for their skills and attributes. The daft thing is that it was an employer or manager who put them in the job in the first place. We need to get better at interviewing and selecting people. Take more time over it; pay more attention to the applicant's human side rather than their qualifications or experience. Get to know them better.

Find out what makes them happy, how well they get on with other people and how much energy and enthusiasm they have. Make sure they know what they're getting into and be sure
the job suits them.

A manager in the telecom industry was telling me about an engineer who was taking too many sickies. He was being blamed for a poor attitude to his work. His job involved working in tunnels under the city repairing and installing equipment. Eventually it was discovered that the poor guy was claustrophobic and was trying to deal with it on his own. He still works for the same team but in a job that doesn't involve small spaces. It's not always easy to move people, which emphasises the importance of getting it right in the first place.

Secondly, you need to believe in your people. If you've interviewed well and picked the right person for the job then you need to trust them to do that job. You need to constantly demonstrate to your people that you trust and believe in them by what you say, your tone of voice and your body language.

If you believe that your people are not to be trusted, that they're unable to make a decision without checking with you. That they'll turn up late and go homeearly, then that's exactly what they'll do. If on the other hand you believe that they'll do their job well, that they can be trusted to make decisions and they will give you a fair day's work, then it is more likely this is what you'll get. As with all theories there is no guarantee that it will
work every time, however the majority of employees are reasonable people and if you treat them as such then they are more likely to behave in a positive manner.

The third and probably the most important thing you can do to motivate your people is to give them feedback and coach them. This is where so many employers and managers fall down in dealing with their people; we are hopeless at giving feedback. Many managers are uncomfortable telling staff how they feel about their work performance.

Most employees want to know how they are performing in their job; they want to know if they are doing it right or how they could do it better. If you really want to motivate your people then you need to give them feedback on what they're doing well and what needs improvement.

When you notice an employee doing something you do like, tell them about it. When you notice something you don't like, tell them about it.

Do it as soon as possible. Acknowledging a job well done is not much good six months later. Also, if you don't immediately call someone's attention to something you're not happy about, then they'll assume its okay. Either that or they'll think you didn't notice or you don't care. Do it in private. Why is it some managers still feel its okay to reprimand someone in front of their colleagues? Even the mildest rebuke can have a negative effect on morale.

When you do speak to the person use "I" messages. Say things like "I liked the way you did that" or "I'm unhappy with the way your reports are always late and I'd like your views on why this is". Avoid "You" messages such as "You're doing great". That can come across as patronising or insincere. "You're doing that all wrong" may cause conflict, lower morale and may not sort the problem.

Focus on one or two things. Don't run off a whole list of attributes or misdemeanours. Also be specific about job behaviour, focus on what the person did or didn't do, don't make a personal attack. Employees will feel happier if they perceive their employer or manager as a reasonable and fair individual - someone who is quick to praise but also says when they're not happy about something.

When we start to look at what motivates people at work, it's important to realise that we all have different needs. It's easy to fall into the trap of believing that all our staff are motivated by money. However, research conducted over the years into what motivates people at work suggests some other factors.

Money is important however people are more likely to be motivated firstly, by the work itself. Secondly, by being appreciated for what they do and thirdly by a feeling of being in on things.

The message is - if you want motivated staff then make their work interesting, give them feedback and give them the feeling that they're involved in the business.

We can make the job more interesting by giving people more responsibility, assigning projects and by training and developing them. We need to regularly give people feedback on how they're doing; focussing on what they're doing well rather than on what is not so good. To meet their need to feel involved we should regularly communicate both formally and informally. We could also involve staff in meetings they might not normally attend.

These steps will take time and thought however they'll make a huge difference as to how employees feel about their work. If they feel good and gain satisfaction from their work then they're less likely to find a reason to "take a sickie".

Alan Fairweather, 'The Motivation Doctor,' is an International Speaker, Author and Business Development Expert. To receive your free newsletter and free e-books, visit: http://www.themotivationdoctor.com

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Do you want a highly motivated team who don't take time off work, don't keep looking for other jobs and make a positive contribution to your business?

If the answer is "yes," then there are three steps you need to take with each member of your team.

Step 1 - Spend some quality time

I didn't say "quantity time" I said "quality time." One or two minutes of quality time on a regular basis are far more productive than a one hour review every year. You need to get to know each member of your team better and they need to get to know you.

This will help you build a positive relationship with each team member. You'll gain a much better understanding of them and how they're handling the job.

It will also give the impression that you care about the individual and show that you're there to help with problems both personal and business. Spending quality time will encourage opinions and ideas to flow from them and allows you to explain the company's mission. It gives them a feeling of being in on things which is a huge motivator.

It will also help you build an "early warning system" of any problems both business and personal. Finally, it builds team spirit and morale.

Step 2 - Give feedback and coach

You need to regularly tell each member of your team when they're doing well and when not so well. I read some recent research that suggested 65% of employees in the US received no recognition at work in the past year. My experience tells me that it's much the same throughout the world and much worse in some countries. Some managers still believe - "why should I praise people when they're only doing what they're paid to do."

If you want a happy and motivated team then you need to tell them when they're doing well.

It's also important to tell people when they're not performing well. There are too many managers who either ignore poor behaviour or come down on the person like a ton of bricks.

There are particular ways to give feedback and coach and they're described in detail in the book - How to get More Sales by Motivating Your Team.

Step 3 - Be a believer

We're now getting into the area of "Empowerment" which was first introduced in the 1980's and became a bit of a management buzzword. However, I believe that it's one of the most promising but least understood concepts in team motivation today.

I'm a fairly down to earth practical sort of person (probably comes from my engineering background). I'm not big into motivation theories unless I can see the benefits for me - I see a great deal of benefit for managers and team leaders in Empowerment.

Empowerment is about utilising the knowledge, skill,experience and motivation power that's already within your people.

The majority of people in teams and organisations throughout the world are severely underutilised. Your team have probably more to offer in terms of skill, knowledge and experience.

Put this to the test right away - implement these steps, motivate your team and achieve your business goals.

Alan Fairweather, 'The Motivation Doctor,' is an International Speaker, Author and Business Development Expert. To receive your free newsletter and free e-books, visit: http://www.themotivationdoctor.com

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I know… you probably think of filing as the most boring job in the world, and there are probably a 101 other thing that you would prefer to do instead. However, as a solo business owner, it is down to you to do the filing and stay organized. As a result this is one of the areas that a lot of solo business owners find overwhelming – they simply do not know where to start, or how to systemize their business.

Papers here; papers there; papers everywhere!

The more piles of paper there are, the more overwhelmed they feel!

Creating and maintaining a filing system is the very foundation that your business is built on, so this is the first system you need to put in place - an efficient and effective filing system. And one that is simple to use too!

With a proper filing system in place you will very quickly and easily be able to find the information you need, when you need it.

Let me share with you below my 7 easy steps for creating your ideal filing system:

1. Determine your storage needs. Whether you decide to opt for a plastic filing crate, or a dedicated filing cabinet, one thing you need to keep in mind that you will need TWICE as much space as you think you’ll need.

2. Decide how you naturally look for information. This will determine what your filing system will look like, and how you will set up your files. For example are you a person who thinks in alphabetical terms, or does categorization serve you better? Remember – this is YOUR filing system so you need to do what works for YOU.

3. Categorize your filing drawers/crates. For example if you have a two-drawer filing cabinet, use the top drawer for business files and the bottom drawer for personal files. You decide how best to categorize your filing drawers. But don’t just put all your files together in one drawer without any system otherwise you won’t be able to find anything again!

4. Gather your supplies. Tabbed file folders work best simply because there are no holes to punch or fiddly clasps to undo. You simply drop your papers into your file – making filing your paperwork a cinch!

5. Create quick and easy access to your day-to-day files. A stepped-sorter holds approximately 8-10 files which step up the further back they are – making your files easily visible. Keep this on your desk, and store in it those files you know you will need access to every day.

6. Now move on to your PC filing system. Your PC is a very large filing cabinet, so it makes sense to create a similar filing system here as you did for your paper files. That way you do not have to manage two different filing systems – it’s the same system except one is physical, and the other is electronic.

7. Create a system for your emails. Again, follow a very similar or the same system for creating email folders as you did for your paper and PC files. Outlook and Thunderbird allow you to create different mail folders.

Consistency is the key to an easy-to-use, successful filing system. Create the same files and folders for your paper-based system, your PC system, and your email program.

Online Business Manager & Virtual Assistant, Tracey Lawton, supports professional speakers, coaches, and authors to operate an efficient, organized, and profitable business. Learn how to create an efficient and organized office in 7 EASY steps, and receive free how-to articles at http://www.OfficeOrganizationSuccess.com

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If you’ve always wanted to be an author, you’re not alone! One recent study indicated that 80% of the population wants to write a book, but only 2% will ever actually do so! Why do so many aspiring writers fail to write their book? Most people don’t have the time or the know-how, and many simply don’t know where to begin.

Fortunately, there are numerous options available to would-be authors who want to publish their own book. You can hire a ghostwriter or work with a book-writing coach to help you get your book done. You can join a writing group, work with an accountability partner, or even enlist the help of a co-author.

If you choose to write your book on your own, here are some additional tips and tactics for finally getting your book written:

1. Begin with the end in mind.

Before you write a word, you’ve got to determine why you’re writing a book in the first place. Where will your book fit into your overall business model? Will you use your book as a lead-generator, to establish your expert status, or to promote your business? Decide what you want from your book so it can be written with your goals in mind!

2. Your title is (almost) everything.

The vast majority of book buyers purchase a book on the title alone! The importance of your book’s title cannot be overstated. Your title is crucial to the success of your book, so choose something memorable and compelling. In this case, you can judge a book by it’s cover!

3. Develop your outline.

If the thought of writing an entire book intimidates you, think of your book as several smaller articles (chapters) and chunk it down. Start by developing your outline or table of contents. Build and expand from there. You may find that you’ve already got existing materials that can be repurposed for your book. Have you done teleseminars or courses that can be converted to book content? Use what you’ve already got and you may be amazed at how quickly it comes together.

4. Get into your writing groove.

Some days the words just flow, other times you may hit a brick wall. The trick is to keep on writing. Just try to get the words down. You can always revise and edit later. Set daily or weekly writing goals. Try committing to writing one hour per day or shoot for 3,000 words per week. It’s easier to re-write than to write – so bang out that first draft quickly and edit later.

5. You’re done! Now what?

You’ve finally finished your manuscript. Now the real fun begins! How will you market, promote and distribute your book? Do you need an agent? Should you self-publish? While the publishing process could easily be a book in itself, here are a few options to consider:

Self-Publish vs. Traditional Publishing

If it’s your first book, it may be more realistic – and a lot faster – to self-publish. The Internet has opened up an enormous range of self-publishing opportunities and resources.

Agent vs. Solo

If you’re self-publishing, you really don’t need an agent. However, if you decide to pursue a mid-sized to large publisher, you will definitely want to enlist the help of a literary agent.

Finally, don’t confuse so-called “vanity” publishers with large publishing houses. Find a reputable self-publishing who has the ability to get your book distributed both online to Amazon.com and to the major retailers like Barnes & Noble.

Lou Bortone is an award-winning writer and video producer with over 20 years experience in marketing, branding and promotion. As an online video expert, Lou helps entrepreneurs create video for the web at www.TheOnlineVideoGuy.com. In addition, Lou works as a freelance writer and professional ghostwriter, with a ghostwriting site at www.GhostwriteForYou.com and a blog at www.GhostwriteGuru.com.

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BusinessKnowHow: You've all heard the advice to get to know your audience, make eye contact, don't say "um," check your equipment, and similar public speaking techniques to make your presentations as powerful as they can be. These are great tips, and you'll hear them over and over, but I've got some lesser-known suggestions for you today that will benefit you and your audience as much as more common advice.

Pointer 1: Take your medications
If your nervousness goes to your gut, by all means take your upset stomach medication. If you get tension headaches, head them off at the pass with your favorite pain reliever. Do what it takes to avoid the physical distractions that will disrupt your performance and keep you from doing your best.

Pointer 2: Start on time
Take charge of the room, take charge of your time, and make the decision to reward the people who are committed and punctual.

Pointer 3: Give the end of your sentences the same energy you give to the beginning of your sentences
This is a simple tool but an effective one. Some people's voices trail off at the ends of sentences, making it hard to hear the last few words they've said. As a speaker, trailing off at the ends of sentences means that your audience might miss something important. Make sure you are emphasizing both ends of your sentences, and your audience will never miss a crucial point or valuable tip!

Three Surprising Tips to Improve Your Presentations [BusinessKnowHow]

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This article is contributed by John Spence, a strategy consultant and executive trainer that has been traveling 200+ days-a-year for more than 14 years working for some of the top companies on the globe.

Its a manifesto on: Achieving Business Excellence - the six key things every business must focus on to attain and sustain business success.

1) Vivid Vision:
A clear and well-thought-out vision of what you are trying to create that is exceptionally
well communicated to everyone involved.

2) Best People:
Superior talents who are also masters of collaboration.

3) A Performance-Oriented Culture:
One that demands flawless operational execution, encourages constant improvement and
innovation, and completely refuses to tolerate mediocrity or lack of accountability.

4) Robust Communication:
Open, honest, frank and courageous, both internally and externally.

5) A Sense Of Urgency:
The strong desire to get the important things done while never wasting time
on the trivial.

6) Extreme Customer Focus:
Owning the voice of the customer and delivering what customers consider truly valuable.

Download Free full PDF version here:

John Spence is a strategy consultant and executive trainer that has been traveling 200+ days-a-year for more than 14 years working for some of the top companies on the globe. He has his own website at http://johnspence.com/index.html and has compiled six key things for every business to focus on this manifesto "Change This!"

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One of the most successful online marketing strategies you can do these days is to submit your articles to various article submission websites. This is a great way to promote your services, your expertise, and, most importantly, grow your subscriber list!

It has been well documented that one-way links to your website increase search engine rankings more than reciprocal linking, and article submission is an excellent way to achieve one-way linking.

However, the downside is that it takes time to manually submit your articles, and if you have several articles, you could spend hours submitting them to the various websites. There is software available that will automatically submit your articles for you, but you do need to check this out carefully. And if you do decide to manually submit your articles you need to have a system in place that makes maximum use of your time, but also keeps a detailed record of which articles you’ve submitted where, and when.

If you have articles already written, you’re off to a great start. All you need to do now is to set up an article submission system. But if you don’t have any articles written, then you might find the task of writing quite daunting, and you’re not sure where to start.

I have always found a good article comes from working with my clients on a day-to-day basis. They might have a question that requires a detailed reply. Use this reply to form the basis of an article. For example I had one client ask me, ‘how do I get an mp3 audio file to you, and how do you turn it into a word document?’ I sent them back my reply and, hey presto, I’d got the basis for an article.

Brainstorm some ideas. Some great article titles, and which will also get you thinking, are:

[Number – odd numbers work best] Top Tips For [fill in the blank]

How To [fill in the blank].

Try and come up with three or four articles – you will probably find that you can think of a lot more!

So now you have your articles, you need a system for submitting those articles. Below are my tips for an organized and efficient article submission system (I use it so I know it works!):

1. Convert all your articles to plain text as this will make the submission process easier! Most article submission sites require plain text articles; some will allow html. You will need to refer to each site for their guidelines.

2. Create a spreadsheet to track your article marketing strategy.

3. Use this spreadsheet to track the article submission sites, log in info, and other relevant information.

4. Go to each of the article submission sites and submit each article to the article directory by copying and pasting from your plain text document.

Plan to spend about 20 minutes each week on your article marketing strategy - schedule this time in your calendar to keep yourself on track - and you'll soon find your articles appearing all over the Internet!

Online Business Manager & Virtual Assistant, Tracey Lawton, supports professional speakers, coaches, and authors to operate an efficient, organized, and profitable business. Learn how to create an efficient and organized office in 7 EASY steps, and receive free how-to articles at http://www.OfficeOrganizationSuccess.com.

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When you are starting a franchise business for the first time, you need to be aware in advance of the type of products and services you will be selling to consumers within a particular target market industry. While in saying this, it might seem obvious to you, but understanding what your business is providing and to what customers you will be targeting is essential to the long term success of your business.

In order to ensure your business is successful from day one, consider writing up an effective sales plan, where you can state clearly who your customers are, what potential customers you need to target, how to pitch your sale and close the deal.

View the following points on how you can create an effective sales plan…

1. Study Your Consumer Base

The first step you should take in writing up an effective sales plan is to conduct some useful consumer market research. Understanding who your customers are and what their needs are will be essential to your selling pitch of products and services.

For example, if you are setting up a café franchise in your local community, you will want to target business professionals for lunch time specials, couples and families for evening meals and brunches, and finally take-away customers who will want on-the-go sandwiches and beverages. In understanding your market requirements and needs will make it easier for you to sell your services within a “niche market”.

Secondly, if you have existing clients who already know about your business brand and services, you should not rely solely on their consumer presence, but rather widen your existing consumer base to include new customers and find innovative ways to retain and build consumer loyalty to your brand and business.

In this way, you will effectively manage more business sales than if you didn’t carry out some vital consumer market research…

2. Set Realistic Goals

After deciding who your customer base is and why and how you will target them, the next step is define realistic goals on how you will achieve consistent sales growth for the forthcoming months of business.

This is not an easy task, but one that must be ascertained prior to the launch of the new franchise business. In order to be successful in the long term, you must set realistic weekly and monthly sales goals and it is up to you or a sales employee to determine these goals and how to reach them.

Most importantly with this step is not to be too ambitious with your sales targets, you need to allow yourself some flexibility if some months are much slower than others and to determine if a great month will balance out a bad one!

In order to assess your predictive sales targets you can enlist the help and advice of the franchisor, which will have completed the very same process with established franchisees. Never be afraid to ask for help when it comes to successful sales of your business…

3. Target the Right People

Now you know exactly what groups of consumers you would like to target and the realistic goals you have in achieving your sales quota for the month/year, the next step is to follow through with the sales pitch and deliver some results!

Once again, achieving sales targets can mean a number of different things and can be achieved via a number of different formats depending on the franchise business and industry you are working in. For example, if you are selling luxury holidays online, you will be targeting consumers via email, internet and phone. If you are in the fast food industry you can achieve sales targets via marketing and promotional offers to get consumers to come to your fast food restaurant. Whatever method of sales you choose to implement you must target your consumer base effectively with no “hard sell” unless really needed!

4. Practice Your Sales Pitch

If you are targeting consumers directly either by phone of face-to-face you must perfect your sales pitch on how you can promote and actively sell your products or services. You must know the main benefits of your product and service and use these points as your main argument when posing the sales pitch.

Before you meet face-to-face with a potential client be sure you know as much as you can about the individual and how your product or service could enhance their life personally or their business. This will ensure you know exactly how to win over the customer and how the service or product of your business will have a positive impact on them when they decide to buy.

5. Closing the Deal

This is the most important part of the sales plan and you must attract attention for your product or service via marketing and advertisings as much as you can. Creating brand awareness amongst the consumer market you are targeting will ensure on some conscious level of the consumer’s knowledge of whom and what you are in business.

Be careful of objections to your sale and identify some other “benefits” you could use to attract the customer in a different sales pitch. Remember customers will want to know why you are providing this service or product so be upbeat, positive and passionate about your business.

After you close a deal, remember to maintain after-sales customer care so that you retain your customer and build an effective and loyal relationship. This will help your business to grow and be consistently successful.

Aine Meade is a Website Editor for Franchise Direct, a leading Internet franchise advertising portal. Aine creates high quality franchise information for its international websites in the U.S., and Europe. Aine has a BA (First) in English and History; MA in Literature & Publishing; Diploma in Media Journalism and a Diploma in Marketing.

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Create a Strategy

The first action you must take is to create a marketing plan. You must get clear on who is your best customers, where to find them, what problems you solve and why they should buy from you. This does not require a long document but clarity in thinking. All eleven actions are documented in 49 Marketing Secrets (THAT WORK) to Grow Sales. The book is available on Amazon.com.

Be Consistent

You must be consistent in your message and brand throughout all your marketing activities. Otherwise potential customer can get very confused. Most people do not lose an opportunity to the competition; they lose the opportunity to complacency of the prospect. When the prospect gets confused they do nothing. Be consistent in your message.

Use Press Releases

Let the world know what you are up to. Use press releases to target specific locations. Write the press release with a unique angle that makes it easy for reporters and other readers to read your message. There is the possibility for a huge return for minimal investment.

Create Controversy

Take you message, your story and build some controversy so it is interesting to others. Take something that everyone is talking (newspapers, magazines, industry blogs, etc) about and incorporate that into your message.

Write Articles

Writing articles is one of the easiest and least expensive ways to get your name out and increase visibility. There are hundreds of sites looking for articles. The key is to write about what your prospects what to hear about, provide value and have a clear call to action.

Networking for Referrals

The quickest and fastest way to get new business is to ask for it; especially from your existing customers. They know your products and services so pick up the phone, take them out to lunch and ask them if they know anyone who they would introduce you to who could use your products or services.

Create Your Business Mastery Advisory Board

Create your own advisory board. Many business owners think they can go it alone. You can’t and the sooner you realize this the faster you can the result you want. It is all about people. If you do not test your message with your peers and see what works, you are wasting, time, energy and money.

Generation Leads

Use Teleseminars and Webinars as a marketing tool so people can find out what you are about. These can be free or paid. The key is to provide value so people listening want to engage you. The beauty of this approach is people who are interested in what you are promoting naturally opt-in to listen to your story.

Use Electronic Newsletters

Electronic newsletters are a great way to stay in touch with your audience. They opt-in so you know they are interested. Having someone buy your products and services is as much need as it is timing. Your name (product) needs to be top of mind when they need something. A newsletter can do that for you.

Speaking Before Groups

Public speaking is one of the best approaches to generating new business. You need to be professional and provide value but where are you going to get an opportunity to have 100 people pay to listen to you talk about what is important to you and how it can help them. If you are afraid of speaking, get trained. There are many different organizations to help you.

Create an Event

Create and event and make it a party. People are social animals who love to be involved and find deals. You can do a grand opening, grand reopening, anniversary sale, holiday sales or any one of 100 reasons to have a party and invite people into your business.

What to do next to Grow your Business

I had a consulting company hire me to help them grow their business. All I did was bring them back to what they did successful to grow their business. Effectively, they got selfish. This resulted in a 35% year over year growth rate.

I worked with a patent agent and he had a 150% return on his investment. We got him focused on who his idea customer is. By simply getting clear and targeting his ideal client, he had his best month ever. I worked with an Information Technology company and we reduce his time to make for a specific product by 800%.

I worked with a telephony company and took a service they provided to their existing customer at no charge and help them turn this into a product they use to expand their market.

It is all about getting clear: your market, your customers, your product, your services and taking action. If you are thinking about taking action you are already too late. It is not about thinking, it is about doing. If you don’t know how, hire someone, read a book, call someone who will share with you his experiences. Take ownership for your situation and take action to move forward.

After a successful consulting career, Ron Finklestein has spent the past 6 years building his business AKRIS LLC and helping entrepreneurs and business owners build their businesses by helping them solve the tough problems that hold them back. Ron is called The Small Business Success Expert by his clients because of his passion for their success and his knowledge of business.

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The Closet Entrepreneur:
Writing a business plan…

As mentioned before, there are no hard and fast rules for writing a business plan. Do you really need an executive summary, 3-Year pro forma, and sales forecasts for the next five years? Only if you’re going to find a benefit from these things.

The example below is the structure I used to get started, so feel free to mix it up, reorder, and modify it to suit your needs:

- The Vision -

What exactly is my business?
What problem does it solve and why is my solution the best/most unique?
What benefit does it provide to my customers?

- Branding -

What is my story and/or message?
What is my product’s personality, soul, and voice?
How will I translate the above into an identity, logo, website, business card, et cetera?

- The Numbers -

What does it cost to build my product and/or provide my service?
What are my expenses and are there any hidden costs?
What profit can I expect to make per item and is it acceptable/realistic?
What is my budget and what will I do if I go over?

- Beta Testing -

What existing resources/products can I use to help create my product?
Do I have someone in mind to try out my product/service?
How will I collect and utilize feedback?
How will I turn my beta users into paying customers?

- Sales and Marketing -

How will I get my initial customers?
How will I provide customer service and collect/utilize feedback?
What marketing channels should I explore - web, radio, print, et cetera?

As I mentioned before, this is what I used to get started and there are other pieces to the puzzle that can be incorporated such as funding, an exit strategy, employees, management structure, break-even analysis, profit and loss, et cetera. Ultimately, utilize items that will help your business grow and succeed now, and…

Writing the Dreaded Business Plan [The Closet Entrepreneur]

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Business Pundit: As tax season approaches, I thought it would be useful to offer some advice on taxes for those who make most of their money as online entrepreneurs. Here are five tips that I’ve found to be priceless in the long run. Hopefully, you can save time and stress with these 5 easy suggestions:

1. Send in quarterly payments so that you don’t get stuck with a massive tax bill at the end of the year.

2. Keep all receipts (not just ones that were obvious business purchases), determine “business expense” later. You might be surprised at what you can deduct.

3. File receipts. File your receipts by the end of the day (trust me on this) in a folder penciled with the current month. If the ink is unclear, make a notation in dark ink somewhere on the receipt.

4. Log business activities in a day planner. Record the occurrence of any business-related meetings in a day planner in ink, as well as in a digital file. These will help you or your accountant decide whether a particular expense is tax deductible or not.

5. Keep a spreadsheet. In addition to daily filing of receipts, enter the information in a spreadsheet. If you don’t like or have Microsoft Excel, use OpenOffice. You could also use web-based spreadsheets like Zoho Sheet or Google Docs.

Bonus Tip: If you work out of your home, remember that you can deduct a nice amount for utilities (you are heating your home during the day in the winter *so that* you can work).

Bonus Tip 2: Try to keep all of your purchases on a single business credit card (not your personal card). This gives you a backup record in case the IRS comes knocking.

5 Tax Tips For Digital Entrepreneurs [Business Pundit]

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Not long ago I took a trip to Tuscany and spent a week in a cooking class. Before the trip I spent time researching my options. I wanted to know who would be teaching the class, what courses and dishes would be covered, how hand-on the class was, if wine-pairings with the dishes would be addressed and if the class included trips to the local farmer’s markets to select fresh produce. Finding just the right cooking school was important to me because I would be spending a significant amount of money traveling to Italy and I wanted my experience to be well worth my time and effort.

For a woman interested in buying a franchise, evaluating the training a franchise business offers should involve even greater research – after all, this is about your future – not a vacation.

As part of your due diligence when researching a franchise opportunity, find out everything about the training a franchise system provides. A good training program should cover not only the product or service but also setting up the business, marketing, employee management, business procedures, reporting, etc.

The best way to find out about the scope of the training program is to ask existing franchisees. Find out what stood out about the training they received and what they feel could have been covered more completely. Ask them how prepared they felt when they opened their business and what ongoing training they have been provided.

Keep in mind that the franchisees you talk with may have been through various versions of the training program. Problems that existed at one time may have been fixed. Or, you may find that a training program that was fine in a company’s early days is now out-of-date. Be sure to include in your research franchisees who have had the same training you will receive to get an accurate assessment of its value.

Ask current franchisee if they received a training manual and if the information is updated periodically. Also ask if the franchisor offers other training resources such as conference calls, webinars or intranet sites. Ongoing training is important for many companies who adjust their business with changes in the marketplace. If this applies to the business you are reviewing, find out what they do to keep each franchisee up to speed.

An addition source of training may come from periodic conferences held by the franchisor. Besides providing additional education about the product or service, conferences offer franchisees an excellent opportunity to connect and network with other franchisees in the system. A network of peers is one of franchising’s invaluable resources so be sure to ask if this is an opportunity the franchisor provides.

Although this is less of a problem today than in the past, some industries may have an “old boy’s club” mentality among franchisees. You will be able to tell by reading the UFOC if there are oth