Article contributed by Franchise Direct

Franchise Direct, one of the world’s top franchise portals, has released its first-annual list of the Top 100 Global Franchises. Franchise Direct arrived at these rankings after examining thousands of franchises worldwide. Franchising plays a major role in the global economy, and this list highlights the franchise businesses that have best-invested in international development. Combined, they make up some of the world’s most best and beloved franchised brands.

Franchise Direct is perfectly positioned to examine the global franchise market, as it is a prominent player in international franchising and operates popular national portals in seven major economies in North America and Europe. Their exclusive study has wider ramifications for the franchising industry. The list was compiled according to an objective methodology that factored in a range of commercial matters alongside issues of corporate citizenship and best practice. Franchise Direct examined each franchise’s units, revenue and market position. It also weighed in its support and financing for franchisees, as well as its policy regarding environmental and social matters to arrive at its list of the Top 100 Global Franchises.

The Top 100 Global Franchises provide an insightful glimpse inside the state of the franchising industry in the current economic climate. For instance, the Top 100 is largely dominated by the top performers in the quick-service restaurant industry, with McDonald’s and Subway coming first and second. But the list also shows the diversity of the franchising system, with cleaning, internet and senior care franchises represented in the Top 100.

Franchising is seen by many as an American concept, but these rankings are also unique because they indicate the rising success of franchises outside of America. Fifteen franchises that are not based in America have cracked the Top 100, with franchises from Japan, Australia and Britain represented.

This list provides a blueprint for franchises considering international expansion.

While each franchise on the Top 100 has developed a clear brand identity, they all share a number of similar traits. Each has built its success on a clear business model that’s easy to replicate, a strong support apparatus, an ability to innovate and a sensitivity towards environmental issues..

Franchises are certain to play a greater role in the globalizing economy. Despite the global credit crunch, the world’s top franchises remain cautiously optimistic. This list shows that franchising continues to remain a vibrant economic force in America and beyond.

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This post look like very interesting.
Nice post.

 Posted by: Rojer Pedric at September 1, 2009 9:36 AM

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