Opening a franchise business is widely regarded as a very effective way for the average entrepreneur to minimize their risk when starting a new business. In general terms I would agree that this claim is accurate. However, don’t kid yourself that just because you opted to start a franchise business that you are more or less guaranteed to achieve success. In my experience nothing could be further from the truth. Many new franchise businesses fail, and fail all the time. Below in my opinion and experience is a few of the main reasons why some franchise businesses don’t make it.

Poor Location:

For retail franchise businesses it’s all about location, location, location. In my opinion a marginal location with poor visibility and low organic traffic can often be an impossible obstacle to overcome when launching a new retail franchise business. Before signing any retail lease for a franchise location make sure you thoroughly investigate the organic traffic potential of the site including soliciting the opinions of other business owners in the immediate area.

Incompetent Ownership & Unrealistic Expectations:

Many new franchise businesses never stand a chance of surviving because the owner is just not capable of following the basic franchise system, or is unwilling to put in the hard work and make the necessary sacrifices required to succeed. Unfortunately as a small Business Broker I see this scenario arise all the time in the form of a phone call from a new franchise owner that wants to sell 6 months after opening. Many of these owners reveal that operating a franchise is not what they expected or it’s just too much hard work. In lot of these cases I believe the Franchiser probably never should have awarded a franchise license to some of these candidates in the first place. But at the end of the day it’s the responsibility of the franchisee to make sure they fully understand the commitment and hard work that’s required to succeed in today’s marketplace.

Brutal Competition:

Many new franchise businesses face overwhelming competitive forces from similar franchise concepts and independent businesses already entrenched in their target market. In some cases this includes competition from other fellow franchisees who have been allowed by the franchiser to open other locations in a relatively small market area. In short, it’s my opinion that many major metro markets are completely oversaturated with certain types of franchising concepts making it sometimes extremely difficult for new franchise owners to make a living and ultimately succeed.

Franchise Fad:

Inevitably there are going to certain hot franchising concepts that emerge in the market place that are ultimately going to fizzle out as a fad. Remember the meal preparation franchise craze? Maybe because I’m a guy, but I never thought this was a very compelling or strong franchising concept to begin with. But regardless of what I thought, it appears that the vast majority of meal preparation franchises that opened between 2002 and 2008 (under several different franchiser flags) have closed their doors already with many franchisees loosing hundreds of thousands of dollars in the process. The moral of the story is just because a new franchise concept is popular or hot doesn’t mean it’s a proven business model.

Under Capitalization:

One of the most common reasons I have found that a lot of franchise businesses ultimately fail is they are simply don’t have enough working capital to survive the initial start-up phase. It’s a fairly well known franchising fact that the majority of new franchise businesses are not able to show a profit until there second year in business. This is why it’s crucial to have adequate working capital in reserve to meet your operating expenses until you can reach profitability.

Summary: Please keep in mind that all prospective business buyers should thoroughly investigate any franchise or business, obtain all appropriate disclosure documents available, and seek expert consultation prior to making any investment decisions.

About the Author:

Ray Haiber has 10 years experience as a professional Arizona Business Broker and franchise sales consultant. You can view and research many different types of franchises for sale for sale across the USA here.

• 0 Comments

It is inevitable that starting and successfully operating any small business today is always going to generate an ever evolving list of complaints and disappointments for most owners. Entrepreneurs that choose franchising as the means to open a small business will have many of the same complaints as independent owners do along with a few unique ones because they are ultimately bound to a long term relationship with their franchiser. Here are a few of the most common complaints I hear from franchise owners regarding their relationship and experiences with their franchiser.

My Franchiser Is My Competitor:

This is one the most common, and in my opinion most valid complaints I hear from some franchise owners. It is the nature of small business that you are going to have competitors, but when your franchiser is creating the competition and diluting your market share by opening multiple locations uncomfortably close to yours that’s a tough pill to swallow. Before signing any franchise agreement make sure you thoroughly investigate and understand the rights and restrictions for your specific franchise territory. This would include speaking to other current franchisees in your target territory and asking them to share their experiences with competition from other franchisees.

Those Monthly Royalty Fees:

I have found that many new franchisees are so excited about getting there location open that they often defer any concerns about paying monthly royalty fees. However, once the initial excitement wears off, and they are involved full time in the hard work it takes to become successful those royalty fees become a much more tangible reality and commitment. The biggest complaint I hear from some franchisees regarding paying royalty fees is that they feel the franchiser does very little or nothing in return for them. Whether that’s true are not (I have no doubt that it is in some cases) unfortunately at the end of the day it is ultimately the responsibility of the franchisee to adhere to the terms of the franchise agreement they signed. Before signing any franchise agreement make sure during the disclosure process you speak to as many current franchisees possible and ask them if they feel they are getting real value from the royalty fees they pay.

Too Many Restrictions:

I often hear complaints from some franchise owners regarding the number of operating restrictions placed on them by their franchiser. Many complain that the franchiser exerts onerous control on how the business can be operated and are often frustrated that they are unable to react independently to local market realities and demands. I am sure a lot of these complaints are valid, but I guess I’m a little less sympathetic to these types of complaints for the simple fact that the franchisee chose to buy into a franchise system with known controls and restrictions. Many of which have been proven to given the franchisee a greater chance of success- which is the essence of the franchising. That being said, I would advise before buying any franchise business you honestly ask yourself if you have the right personality to follow a pre-determined franchise business system and all its inherent operating rules and restrictions.

Oversold Potential:

As a Business Broker I have heard a number of new and established franchise owners complain that they felt they were oversold on the potential earning power of their franchise business. This is a tough complaint to validate because it is generally a known fact that most franchisers do not disclose their earnings and are generally very careful about discussing earnings potential for a typical franchise location. That being said in my experience sometimes the franchiser (or their sales people) along with existing franchisees can sometimes paint an overly optimistic picture about how soon and well a typical franchise location will perform. Your best bet to mitigate this potential disappointment is to speak candidly with current and former franchise owners and ask them if your expectations are overly ambitious.

Summary: Please keep in mind that all prospective business buyers should thoroughly investigate any franchise or business, obtain all appropriate disclosure documents available, and seek expert consultation prior to making any investment decisions.

About the Author:

Ray Haiber has 10 years experience as a professional Arizona Business Broker and franchise sales consultant. You can view and research many different types of franchises for sale across the USA here.

• 0 Comments

If there's one thing that everybody likes doing, it's going out to a restaurant. Whether you have experience in the service industry or you've always been interested in owning a restaurant, a restaurant franchise might be right for you. Owning a restaurant franchise is one of the most sure-fire ways to have a successful business. People dine out based on brand recognition, and when you become a restaurant franchise owner you'll be able to offer a familiar name and menu to customers.

When you're looking for a restaurant franchise it's easy to see the history of success that other people have had in different areas. By opening a restaurant business in a nearby area, you can capitalize on the success that the restaurant has seen elsewhere. This is especially true if you are opening your restaurant business in an area where there is a lot of passing traffic. Out-of-town diners are more likely to eat some place with a recognizable name than to try a local restaurant.

There are nearly a million restaurants nationwide and national sales for 2008 should reach $558 billion. Even in times of economic hardship, people still continue to eat at restaurants. 70% of adults surveyed say their favorite restaurant has dishes and flavors that are not reproducible in their home kitchens. Although there's a large initial investment when opening a restaurant franchise, it's not comparable to going into the restaurant business alone. When you're independent of the franchise system you won't have the added benefits of brand recognition and support from the home office.

As you probably know, there are many different types of restaurant franchises to choose from. You can choose based on cuisine, type of service offered or even focus on food specialties, like at Zoup. Zoup is a fast service soup restaurant franchise. It offers a healthy alternative to burgers, fries and normal fast service dining options. If you want a restaurant business like no other, this may be just the right one for you.

You may want to go with a more familiar restaurant franchise, like McDonald's, Burger King or Carl's Jr. These restaurant franchises offer a familiarity that come with an expensive price. If you're married to the idea of owning a burger joint, Checkers may be right for you. Checkers is a drive-through restaurant franchise that focuses on burgers, fries and shakes. In a small but efficient space, your staff will work a double drive-through to provide quick service at a great price.

Restaurant franchises like La Salsa Fresh Mexican Grill offer ethnic food in a casual dining environment. In the industry since 1979, La Salsa is committed to providing fresh Mexican food with the added feature of a fresh salsa bar in each restaurant. Casual dining restaurants like La Salsa are growing in popularity and this type of restaurant franchise is sure to be a winner in your area.

About the Author:

FranchiseGenius.com is the largest, most comprehensive online directory of franchise concepts, with 1,700+ concepts summarized, and includes a franchise resource center full of objective and useful information.

• 0 Comments

Article Contributed by GlobalBX.com

Every year, Entrepreneur magazine names its top franchises for sale, gathered up into a list called the “Franchise 500.” By referring to this list, prospective franchise owners can determine the top franchise for sale in any number of categories—the best fast-food franchise, the best auto service franchise, the best do-it-yourself picture framing franchise, and so on. This publication also names the 10 best franchises for sale regardless of the industry they are in, and it is this list that offers the most coveted ranking of all. The “next hottest franchise concept” certainly has a chance to advance in the standings. But year after year, the same companies continue to dominate this list, mainly because they have superb brand recognition, a solid financial base, highly satisfied franchisees committed to excellence, and products or services that have stood the test of time. As Entrepreneur sees it, here are the top 10 franchise companies for 2009.

1. Subway
The top company on this list has gained a reputation for offering fresh, healthy food at very reasonable prices. They also come up with some very innovative national marketing campaigns to keep the name “fresh” in the public’s eye. Subway began franchising in 1974 and has more than 21,000 franchises in the United States. The company charges a franchise fee of $15,000, with ongoing royalties of eight percent based on gross annual sales. One’s total investment will run from between $78,000 and $238,000. Subway has franchises for sale in nearly every U.S. state.

2. McDonald’s
Ray Kroc took a California hamburger joint owned by two brothers and turned it into the world’s largest fast-food restaurant chain. Over the years, McDonald’s has been an innovator from the aspects of both service and menu items, inventing such concepts as the kids’ meal and drink tops with pre-punched access holes. The company charges a franchise fee of $45,000, with ongoing royalties of 12.5 percent based on gross annual sales. One’s total investment will run from between $950,000 and $1.8 million. McDonald’s has a franchise for sale to residents of every U.S. state, plus worldwide opportunities exist as well.

3. Liberty Tax Service
With the tax deadline of April 15 looming over the heads of U.S. citizens every year, more and more taxpayers realize that it pays to hire an outside expert to help them complete their filings. The company started as Jackson Hewitt Tax Service in 1972 (and began franchising a year later) and changed its name after buying out another tax business in Canada. The company charges a franchise fee of $40,000, with variable ongoing royalties based on gross annual sales. One’s total investment will run from between $56,000 and $70,000. Liberty Tax Service has franchises for sale to anyone living in the U.S. or Canada.

4. Sonic Drive-In Restaurants
This company started as a root beer stand in 1954 in Shawnee, Oklahoma, jumping into the franchise business five years later. Today there are close to 3,000 Sonic Drive-In franchises across the country. The company charges a franchise fee of $45,000, with ongoing royalties ranging from two percent to five percent, based on gross annual sales. One’s total investment will run from between $1.2 million and $3.2 million. Sonic currently seeks out residents of Canada, New Zealand and Australia, offering exclusive territories in its franchise for sale.

5. InterContinental Hotels Group
The flagship property in this massive chain is the self-named InterContinental, which include some of the most prestigious hotels in such world capitals as London, Paris, Vienna, Cairo, Nairobi, and many others. This hotel conglomerate also includes such familiar brand names as Holiday Inn, Crown Plaza, Staybridge, and Candlewood. There are more than 2,600 franchises in the U.S. alone, as well as another 800-plus in foreign countries. Franchise fees and total investments will vary widely, since every property is unique. The company charges an ongoing royalty of five percent based on gross annual sales. InterContinental has franchises for sale in Oregon as well as assorted worldwide locations.

6. Ace Hardware Corp.
The neighborhood hardware store is alive and well in the guise of Ace, a national chain that prides itself on hometown values and helpful personnel who can tell you the best way to paint a door or repair a fence. The company began in 1924 and became a franchise operation in 1976. There are currently more than 4,200 U.S. franchises. The company charges an application fee of $5,000, and one’s total investment will run from between $400,000 and $1.1 million. Ace Hardware has franchise for sale opportunities in all U.S. states.

7. Pizza Hut
In 1957, when this pizza chain started business as a single restaurant in Wichita, Kansas, no one would have suspected that it would grow into the largest pizza restaurant chain in the world. Today there are nearly 10,000 franchises in existence, including “express” and kiosk locations that expose Pizza Hut products to more people than ever. The company charges a franchise fee of $25,000, with ongoing royalties of six percent based on gross annual sales. One’s total investment will run from between $317,000 and $2.9 million. Pizza Hut has franchises for sale in Oregon as well as assorted worldwide locations.

8. The UPS Store / Mail Boxes Etc.
Mail Boxes Etc. started in 1980 as a competitor to the U.S. Mail and has since expanded to offer all kinds of services that include the sale of packing materials, copying and printing, mailbox rentals, and shipments of darned near anything to anybody who has a permanent address. Re-branded as The UPS Store - although it ships by other carriers as well - the company charges a franchise fee of $30,000, with ongoing royalties of five percent based on gross annual sales. One’s total investment will run from between $155,000 and $295,000. The UPS Store has franchise for sale opportunities in all U.S. states, plus various locations worldwide.

9. Circle K
This convenience store chain was founded in 1951 in El Paso, Texas. They waited until 1995 to begin franchising, but since then Circle K has seen its U.S. franchises grow to more than 450. Surprisingly there are nearly 3,700 franchises overseas. The company charges a franchise fee of $15,000, with ongoing royalties of four percent based on gross annual sales. One’s total investment will run from between $161,000 and $1.4 million. In a nationwide expansion mode, Circle K has franchises for sale across the United States as well as in assorted worldwide locations.

10. Papa John’s International
This pizza chain got its start in 1985 in Jeffersonville, Indiana. Papa John’s has more than 2,100 U.S. franchises and close to 500 on international soil. The company charges a franchise fee of $25,000, with ongoing royalties of five percent based on gross annual sales. One’s total investment will run from between $135,000 and $490,000. Papa John’s has franchise for sale opportunities in all U.S. states.

About the Author
Thinking of starting a business or buying a franchise for sale? GlobalBX.com provides a FREE business for sale exchange with over 32,000 businesses and franchises for sale. Get FREE information on all the top franchises today!

• 1 Comments

Article contributed by Franchise Direct

Franchise Direct, one of the world’s top franchise portals, has released its first-annual list of the Top 100 Global Franchises. Franchise Direct arrived at these rankings after examining thousands of franchises worldwide. Franchising plays a major role in the global economy, and this list highlights the franchise businesses that have best-invested in international development. Combined, they make up some of the world’s most best and beloved franchised brands.

Franchise Direct is perfectly positioned to examine the global franchise market, as it is a prominent player in international franchising and operates popular national portals in seven major economies in North America and Europe. Their exclusive study has wider ramifications for the franchising industry. The list was compiled according to an objective methodology that factored in a range of commercial matters alongside issues of corporate citizenship and best practice. Franchise Direct examined each franchise’s units, revenue and market position. It also weighed in its support and financing for franchisees, as well as its policy regarding environmental and social matters to arrive at its list of the Top 100 Global Franchises.

The Top 100 Global Franchises provide an insightful glimpse inside the state of the franchising industry in the current economic climate. For instance, the Top 100 is largely dominated by the top performers in the quick-service restaurant industry, with McDonald’s and Subway coming first and second. But the list also shows the diversity of the franchising system, with cleaning, internet and senior care franchises represented in the Top 100.

Franchising is seen by many as an American concept, but these rankings are also unique because they indicate the rising success of franchises outside of America. Fifteen franchises that are not based in America have cracked the Top 100, with franchises from Japan, Australia and Britain represented.

This list provides a blueprint for franchises considering international expansion.

While each franchise on the Top 100 has developed a clear brand identity, they all share a number of similar traits. Each has built its success on a clear business model that’s easy to replicate, a strong support apparatus, an ability to innovate and a sensitivity towards environmental issues..

Franchises are certain to play a greater role in the globalizing economy. Despite the global credit crunch, the world’s top franchises remain cautiously optimistic. This list shows that franchising continues to remain a vibrant economic force in America and beyond.

• 1 Comments

You've narrowed your search down to three franchises. All of them promise great support. How can you get a better idea of what you'll really get from each of them?

That's a great question. One of the main benefits of being in a franchise system is that you don't have to figure everything out on your own. With a little research, you'll find a wealth of information about levels of support. That information will help you pick the franchise system that's right for you.

Before you get started, take a few minutes to think about the word "support" and what that looks and feels like to you. Does it mean someone holding your hand through the pre-opening phase, or does it mean someone handing you a manual and checklist and letting you go? Does it mean an "in-market" support person living in your market, or are you willing to accept less frequent visits from franchisor staff who fly in from a home office? The better you understand what's important to you, the more likely you are to get it.

Next, check the UFOC for lawsuits, closures, and transfers of existing units. While not a direct indicator of level and quality of support, they can at least serve as an early warning system. If a company has high levels of lawsuits or closures, it's a good indicator that you'll want to look at everything a bit more closely - including support.

Then, review the list below to determine which items are most important to you. Once you've reviewed the list, start talking with the prospective franchisors and their existing franchisees. The more people you can talk to, the better. Also, look for support information in writing. Does the franchisor have manuals for training you? For training your employees? How often are they updated? Do people use them? If not, why not?

Remember that no franchise system is going to have everything. A young franchisor will often have fewer of these, and that's why it may cost less to get into their system. A more mature franchisor will often have more of these, and that's why it may cost more to get into their system. Here's the list:

Protection of Intellectual Property

* Trademarks and copyrights
* Willingness and ability to protect intellectual property from infringement

Real Estate

* Verification of suitability of potential locations
* Preparation of construction documents
* Preparation of signage construction documents
* Relationships with contractors
* Lease negotiation
* Construction oversight
* Discounted pricing on materials
* Checklists to help keep you on track

Purchasing and Distribution

* Vendor screening
* Vendor negotiations
* Vendor management
* Getting the product to you
* Getting it to you at a cheaper price than you could on your own

Marketing

* Clear, intelligent marketing and advertising plan
* Branded marketing and advertising materials
* Ability to produce custom materials for you if needed; how much does it cost, and how long does it take?
* Development of a marketing plan for your business
* Guidance to help you maximize your return on investment on marketing dollars
* Grand opening support
* Regularly-scheduled marketing coaching
* Discounted pricing for media and printing
* Advertising cooperatives

Operating Systems

* Outlines the standard procedures for running your business. Usually in manual form.

Training Systems

* Initial training at the franchisor's training location how long? How good will you be when you're done?
* Ongoing pre-opening training; does the franchisor have pre-approved training locations, either franchisee or company-owned, where you can continue practicing what you learned at your initial training?
* Grand Opening Training; does someone come out to help you make the last push to get your business open? How long do they stay? How long have they been with the company and what is their level of experience?

Business Operations

* Visits from franchisor staff. How often do you see someone? What happens when they come?
* Back office support staff
* Maximizing profitability
* Budgeting and forecasting
* Local, Regional, National, and/or International workshops and conferences
* Trademarks and copyrights
* Willingness and ability to protect intellectual property from infringement

Enforcement of Standards

* How clearly do they communicate standards? Are they written down? Talked about regularly?
* Is there a clear, objective system for measuring compliance to standards?
* How often are standards checked to verify compliance?
* Once a franchisee or vendor is found to be in non-compliance, what action does the franchisor take, and how quickly do they take it?
* Do they leave flexibility for innovation within acceptable guidelines?

This article is contributed by: Franchise Genius

FranchiseGenius.com is the largest, most comprehensive online directory of franchise concepts, with 1,700+ concepts summarized, and includes a franchise resource center full of objective and useful information.

• 0 Comments

The franchise sales process is kind of a paradox: both sides want the other to like them, to show that they are perfect for each other. At the same time, both the franchisor and the prospect want to make it clear that they’re looking for the perfect partner.

In other words, franchise prospects want to put their best foot forward but make it clear that this is only one of several possible choices and the franchisor wants to impress the potential franchisee, but make it clear that they are very selective in whom they choose to allow into their system.

So what is it that franchisors look for in prospective franchisees? Most franchisors talk of “awarding” franchises, rather than selling them. The difference is that they won’t sell to anyone. You must be someone who values the same things as the franchisor and be financially qualified. The franchisor is taking a risk by letting you into their system – here are some of the things they look for, either through explicit questions or by watching your non-verbal “answers” to situations.

Are you financially qualified?
You don’t have to have a six-figure bank account but you do need to a) show some resources of your own and b) show that you understand how to obtain money to cover franchise fees, start-up costs, and operating capital. You can do this through loans, friends, and partnerships. The last thing a franchisor wants to do is put someone in who doesn’t have enough capital to get over the initial customer ramp-up period. You make the cut if you show you understand how to obtain capital.

Are you self-motivated?
This seems obvious, and most potential franchisees would say that they are successful people who have always been self-motivated. Your house is on the line, after all, so of course you’re motivated to succeed. But this goes more to what happens when things are hectic or there are challenges unique to your area. Franchisors want to know that you’re motivated to seek help within the system (franchisees, business consultants, and other resources) – that you recognize this is your business. The franchisor has many tools and resources for you to use. But it’s up to you to ask for them and to implement them.

Do you have a passion for the product or brand?
Passion overcomes many obstacles. Franchisors want to know that you can be an evangelist of their brand, to promote the products and uphold the trade dress in your market. A passion for the brand indicates a franchisees willingness to overcome challenges, while still keeping the brand’s best interests in mind. Passionate franchisees are generally more successful than others who just “want to be their own boss.”

Do you just want to be your own boss?
Very often, potential franchisees will expound on how they would do things or offer tips as to how to make the system better. These tips are appreciated when they come from existing franchise owners, but most often are red flags during the franchisee selection process. A franchise system is just that – a system. Franchisors need to know that you are willing to work within the system and that you’re not just buying a franchise because you can get open faster and then do whatever you want (it’s your business...right? You can sell magazines and suntan lotion in your sandwich store if you want to...right?).

Good business partnerships are like good marriages and take just about as much work. If you do your research, and are honest during the application and selection processes, your new relationship will have a firm foundation.

If you’re out to impress the franchisor and you oversell yourself, there’s a good probability that neither of you will be happy with the partnership. Find what you love to do, then do it with passion.

This article is contributed by: Franchise Genius

FranchiseGenius.com is the largest, most comprehensive online directory of franchise concepts, with 1,700+ concepts summarized, and includes a franchise resource center full of objective and useful information.

• 0 Comments

Article contributed by Franchise Direct

Franchise Direct, one of the world’s leading franchise portals, recently conducted an in-depth study of the coffee franchise sector. After thoroughly examining 29 Franchise Disclosure Documents, Franchise Direct has found that the coffee franchise sector is weathering the recession resiliently, bolstered by a product that is an integral part of American life.

Despite an early dip at the beginning of the recession, this $11 billion a year industry continues to grow and diversify, according to the Franchise Direct study. With coffee consumption remaining constant in this declining economic climate, coffee franchises continue to be a worthwhile investment.

According the study, the coffee franchise industry remains extremely competitive at the top and fragmented at the bottom. Starbucks is the industry’s leading coffee chain, with over 16,000 stores worldwide. Because of the accessibility and popularity of coffee, a franchised approach, boosted by an established brand identity, continues to be one of the most profitable options to profit on this product.

One of the most reassuring reasons to invest in a coffee franchise is the enduring success of the beverage. The Franchise Direct study quotes a recent poll that shows that coffee consumption actually increased last year among the lucrative 25-to-39-year old demographic, while it remained steady amongst 40-to-59-year-old’s. As the recession continues, we can safely assume that the popularity of coffee will continue unabated.

Coffee franchise businesses are also flexibly adapting to new American consumer habits. For instance, in recent years, there has been greater demand for environmentally-friendly products that do not exploit workers in the production process. Coffee franchises have been at the cutting edge of the Fair Trade movement, and with a range of organic goods, they are perfectly positioned to thrive on this developing $1billion industry.

The Franchise Direct study shows that location is the most important factor in a coffee franchise’s success. At the same time, mobile units or kiosks give prospective franchisees a low-overhead, high footfall alternative to the standard franchise unit arrangement.

Underpinning the recent success of coffee franchises is the growing popular consensus that coffee has a number of health benefits for drinkers. While perhaps once seen as unhealthy, coffee, as illustrated by authoritative studies conducted by researchers at Harvard and UCLA, clearly has health incentives.

People exploring franchises for sale will find that coffee franchises sell a product with broad public appeal that is seamlessly adapting to American consumer trends towards healthiness, social responsibility, and environmental sustainability.

• 0 Comments

Franchisees and Franchisors...the two work together to create and expand a successful business concept. So what role does each play in relation to the other?

The Franchisor
The Franchisor has built a successful business system and is willing to sell you the right to use that system, and all that goes with it, to begin your own business. An important distinction is that the franchisor is not selling you a business—he/she is selling you a right to operate a business using an established system.

The objective of the franchisor is the same as any other business owner—to increase the value of their business. In the franchise world, this is accomplished by selling the right to use their business model so that there are more franchise locations doing business successfully. In this way they expand their market reach, increase the value of the franchise, and the brand as a whole grows. As the number of successful units grows, the franchisor’s royalty stream (the percentage of profits they get from each unit) also grows.

It is in the franchisor’s best interest to continue to support you as you exercise this right to do business. Some of the things you can expect from a franchisor are:

* Professional national marketing and advertising materials and campaigns: they will manage the overall strategy of the brand.
* Management of products and services for the brand as a whole, including research and development of new products and services. A proven system of doing business.
* Protected territory from other in-brand units: in other words, they will manage how close your market area is to another unit so there are both enough stores to have good market coverage, and also enough territory for each store to generate the business they each need to operate successfully.
* The ability and option to own more than one unit.
* A network of colleagues.
* Frequently, a buying cooperative—that is, a group of people who together have more buying power and ability to negotiate prices than does a single business owner.

The Franchisee
The Franchisee is ready to start a new business, but may not have enough experience in running a business to be comfortable starting one from nothing. Most new businesses have a fairly high failure rate—sometimes due to mistakes made by inexperienced business owners, other times due to unexpected conditions in the market. What the Franchisee is looking for is a leg-up in starting a business so they have an increased probability of success. This is exactly what purchasing the right to use an existing business system and brand name provides them.

What you need to keep in mind is that this is your business, but someone else’s brand. It’s your responsibility to find and negotiate your lease or building, but the Franchisor will usually provide guidance. You are responsible for hiring and training all employees, but again, the Franchisor can provide helpful tips for recruiting and employee development. You manage all of the pieces of the business yourself, tapping into the expertise of those from whom you’ve purchased this system whenever you need advice. You can also expect the franchise to provide training in the methods of running your business according to the system they licensed to you.

What is important for you as the Franchisee to understand from the beginning is that while you are part of an entire franchise system and will work as a partnership, you are not actually a partner. This doesn’t mean that you have no say in how the business is run, but it does mean that your say is limited. In more established franchises, there is usually a franchise group that represents the franchisees’ interests and works with the franchisor to present ideas and resolve business issues to the benefit of the franchise as a whole.

If not quite a partner, the franchisee still can expect from the franchise those things outlined above. So what can the franchisor expect from you?

* Well…money, of course. You can think of it as leasing their ideas. Each month you will report on your financials and a certain percentage of the profit you make goes to the franchisor. They use this money to fund things like advertising campaigns and research and development of new products, and to grow the value of the brand.
* You to run your business according to their standards regarding products and services. Consistency from store to store is what brings customers into franchise businesses. A customer should expect to get the same product or service from that brand name regardless of which building they walk into. If you don’t, other units suffer.

It’s important to note that the services listed above are somewhat standard to all franchise systems, but the extent to which they are applied varies greatly. Your Franchise Agreement will explicitly state the levels of support you will get in terms of advertising, training, and other areas. If it isn’t in writing (in your Franchise Agreement) then it’s not required. Keep this in mind during your conversations with any franchise organization.

This article is contributed by: Franchise Genius

FranchiseGenius.com is the largest, most comprehensive online directory of franchise concepts, with 1,700+ concepts summarized, and includes a franchise resource center full of objective and useful information.

• 0 Comments

Ultimately, that’s up to you to decide. But it helps to layout the pros and cons of both situations. Your aversion to risk, business experience, and financial considerations should all be taken into account.

Pros and Cons of Starting Your Own

Whether purchasing a franchise or starting your own business, one of the most common reasons indicated by would-be entrepreneurs is to be their own boss. It’s a great feeling to have that autonomy and freedom of decisions. It’s also very rewarding.

If you have the financial wherewithal to fund, and in some cases bootstrap’, your business, starting your own can be the way to go. Even if you start your own company in the evenings and on weekends, still keeping your day job until it’s up and running, being your own boss is a powerful draw.

But there is a higher failure rate among new business ventures than among franchises. There is no franchise support, no franchise community to ask for advice, and it’s often more difficult to get financing for a company that doesn’t already have any history. There are also no economies of scale in terms of purchasing and real estate, no brand recognition, and higher costs for things like advertising and design – costs that are shared in a franchise system.

Pros and Cons of Purchasing a Franchise

Perhaps the biggest perceived drawbacks to purchasing a franchise are royalties and other fees paid to the franchisor. The trade off is that many of the negatives of starting your own business are mitigated or eliminated: franchise support, purchasing power, research and development costs, real estate and legal help, construction help, and a proven model with instant brand awareness. A franchise fee and royalty payment (usually a percentage of what you have made) are often small potatoes compared to the ‘tuition’ charged by the ‘School of Hard Knocks’.

Franchises charge a fee for a reason: they went through the pains of developing products, systems, and a brand image to be successful. Consequently, the failure rate for franchise systems is lower than most new businesses.

It should also be noted that not everyone fits into the mold of being a franchisee. For some, the thought of being accountable to rules and systems of others is too constraining. Again, it’s up to you to weigh your aversion to risk with your need for autonomy.

Keep in mind that the strongest argument for purchasing a franchise is brand recognition. To open your doors with a customer base from day one, get preferred pricing on equipment and supplies, and have a network of support is a powerful motivator. But if you open your franchise in a new market where there is low unit density, the advantages of brand awareness are diluted –which could cost you more money in advertising and grand opening costs.

You may also find that real estate is harder to come by and distribution challenges might make your cost of goods higher than a unit in the franchise’s hometown. Careful research and questioning of franchisees in less developed markets will help you to gather the information you need to make the right decision.

Things to Consider No Matter Which You Choose

Consider what it really means to be your own boss. Being the boss of a start up, whether it’s your own or a franchise, also means that you’re in charge of everything – from sales and accounting to healthcare and sweeping the parking lot.

Being the boss means leveraging your savings, sometimes even your equity, all for the privilege of sleepless nights worrying about payroll. For many, these arguments are a strong reason to continue working for someone else.

But for thousands of Americans every year, living the American Dream of starting something from the ground up, even if someone else helps to point the way, is too big of a pull. Conducting research, asking the right questions of the right people, and knowing some of the hidden risks ahead of time help to make sure your decision is the right one.

This article is contributed by: www.FranchiseGenius.com

• 0 Comments

As a franchise sales consultant I am often asked what are the advantages of the master franchising business model and buying a master franchise. Master franchising, some times referred to as sub-franchising, is a form of franchising that allows an individual to buy the rights from a franchise company (The Franchiser) to sub-franchise their business concept in a specific territory or large geographical area. In general the individual or master franchisee’s goal is to sell and open a pre-determined amount of franchise units in his or her specific territory. The master franchisee benefits from populating his territory with new franchise locations by receiving a share of the franchise fees and royalty fees generated by each unit opening and operating in their designated territory.

The reason master franchising works is that it creates a “win win” scenario for both franchiser and the master franchisee. By allowing its concept to be sub-franchised and developed by qualified individuals broken down by territories, the franchiser can often grow its system much faster and more efficiently than trying to sell single units itself. The master franchisee in return can also benefit in numerous and significant ways from this arrangement including the following below.

Residual Income: The ability to develop a residual income stream is in my opinion the most attractive benefit and number 1 reason to buy a master franchise. Although all franchise agreements are slightly different, typically the master franchisee and franchise will split the royalty fees (typically 5 to 7%) generated by the units opened in the master franchisees territory. Imagine getting a nice fat royalty check every month based on the gross sales from all the franchise units in your territory you sold. This is a personal income stream that can potentially last a lifetime!

Franchise Fees: With most master franchising agreements when you sell a franchise unit in your territory you typically receive a franchise fee or commission from the franchiser for your efforts. These fees tend to range anywhere between $15,000 to $30,000 and generally most franchise agreements allow you to keep all or most of it!

Low Overhead: Because being a master franchisee at the end of the day is a “sales job”, there is no real need to rent or lease a retail office space. You can in most cases easily start out in a home based office and accrue all the benefits and flexibility that option offers including low overhead, no commute, generous tax deductions, more personal freedom, and a better lifestyle.

Few Employees: Most master franchisees typically start out as a 1 person owner operated business. Once the business reaches a certain critical mass regarding number of units sold or operating, you may in some cases find it advantageous to hire some support staff such as an administrative assistant or sales assistant to keep the business growing and running smoothly. In general however, most master franchisees don’t have a lot of employees and all the headaches and costs associated with having a large staff.

High Success Rate: As with all franchise businesses, master franchises generally enjoy a very high success rate. Keep in mind however that not all master franchising opportunities are alike. It’s important to make sure that you adequately investigate and research any franchise opportunity before moving forward. As part of your due diligence I would ask the franchiser if you could speak with an existing master franchisee in their system to get some feedback on their experiences.

About the Author:

Ray Haiber is a franchise sales consultant and the founder of AZfranchises.com, a franchises for sale directory. You can research and view research master franchises for sale in the USA here including fast food, automotive, senior care, and home based opportunities.

• 0 Comments

If you've always wanted to own a franchise, you may have mistakenly thought that franchises cost hundreds of thousands of dollars. You'll be happy to know that there are plenty of low-cost franchises that will allow you to start your own franchise business without breaking the bank. Low-cost franchise businesses range from a few thousand dollars to just under $50,000 and provide you with the experience that only a franchise can give you.

In business since 1988, Coffee News is a low-cost franchise with a unique business model and very low start-up costs. Coffee News allows you to offer something that all businesses are looking for – cheap advertising! The total investment for this business is between $3,000 and $5,000. As the owner of a local Coffee News distribution service, you'll connect with local coffee shops, restaurants and cafés to provide them with a unique way to advertise in the form of a weekly newsletter. This low-cost franchise is ideally suited for people with desktop publishing backgrounds, but is easy enough to learn that anyone can do it.

Goin' Postal is a low cost franchise business that allows you to provide a variety of shipping services in your town or city. When you become part of this low cost franchise, you'll be able to offer UPS, FedEx and US Postal Service shipping assistance to people from the community. Getting started with Goin' Postal can range from $4000 to $150,000, with an initial
investment of $20,000. The memorable name combined with excellent customer service, allows you to run a successful shipping business.

The Whole Child Learning Company is a low cost franchise that assists you with offering educational enrichment programs to children of all ages. The low-cost franchise owners conduct programs at preschools, childcare centers and elementary schools. Because there is no storefront to this business, start-up costs are very low and the total investment is just $7,500. The Whole Child Learning Company has four unique curriculum programs to choose
from as well as continuous curriculum updates from the training staff.

HomeTask Handyman services is a low-cost franchise that focuses on providing small repairs and routine maintenance for homeowners. HomeTask owners can even branch out to service small businesses and assist apartment property managers. This low cost franchise is ideal for an existing handyman and has a total investment of under $30,000. It offers monthly bookkeeping services and a handy online scheduler, among other tools to ensure success.

If you've been looking for a way to get into the home improvement industry, Closet Tailors might be right for you. This low-cost franchise business provides organizational services for home owners who want to take control of their closets, garages and other small spaces that tend to attract clutter. Closet Tailors has a total investment of just under $50,000 with ongoing support and training in various workshops to assist you with your business.

These are just a few of the dozens of low cost franchises available. Don't let a perceived lack of funds stop you from owning a franchise. They are a lot less expensive than people think. Your most comprehensive source for low-cost franchises is www.franchisegenuis.com.

This article is contributed by:
www.FranchiseGenius.com

• 0 Comments

There are advantages and challenges to nearly every business model. The key is to understand what they are and the impact they’ll have on your business ahead of time so you know what to look out for. The idea here is not to scare you away from franchising. On the contrary, the more you know about the challenges involved the more likely you will be a successful franchisee.

Advantages

A franchise system gives you the best of both worlds: established systems, purchasing power, and professional advice from those who have been through opening a unit on the one hand, and personal, local ownership that creates a bond with customers on the other (what Mom-and-Pops are known for).

Established Systems

An established concept gives you brand recognition and gives customers a level of comfort that they know what they can expect from your business. Franchises can, by and large, open for business sooner than an independent, who has to start from scratch, enabling you to begin recuperating your loans faster.

Purchasing Power

The benefits of the increased purchasing power you will enjoy through a franchise are straightforward. Saving money increases your profit. You will enjoy lower overhead because you’re essentially buying everything in bulk, from food products to kitchen appliances. And you won’t waste money on things you don’t need – the logistics and troubleshooting have been done for you. Note that you may not realize the full benefits of bulk purchasing if you are the first unit in a new city or region. Distribution costs vary by region and, if you're the only unit, there are fewer economies of scale. Be sure to consult other franchisees regarding their experiences in this area.

Professional Advice

Plus, in a franchise system, there is no such thing as a first time task, because someone (a franchisor's rep, another franchisee, experienced vendors) has been through it before. So, if you need a particular permit from the city in order to sell goods at an outdoor event, another
franchisee can probably tell you which department to call, what to specifically ask for (“make sure to allow for a generator”), and what factors to avoid (“don’t leave trash in the area – they are very strict”). Franchise support personnel share best practices among their store owners and serve as an information resource for system tools.

Marketing

Marketing through advertising is rarely successful unless done on a large scale, targeting audiences via many venues and with tremendous frequency. This is impossibly expensive for a small business to achieve without economies of scale. Through the combined marketing fund your franchise manages you will get the benefits of name and brand recognition. It is up to you to make the most of the brand recognition by using local store marketing techniques to establish your location and reputation in your community. The combined efforts of your franchise advertising and your local marketing can be a powerful and lucrative combination.

Financing

It can be difficult for small businesses to acquire substantial financing to get a solid start. When you have the backing of a popular and proven franchise it can be easier to get sufficient funds at reasonable rates and schedules to get off on the right foot. While this also will depend on your business history and finance savvy, a big name and established concept can have the same beneficial impact on your financial backers as it will your customers.

Challenges

The challenges of being a franchisee often have to do with unreasonable expectations – you’re not your own boss, the brand is your boss. If you want to serve ice cream (because your customers are asking for it), but the franchise has a policy against selling ice cream, you can’t sell ice cream. Brand standards reach every part of your business, from uniforms and how
they are worn to what types of coupons you can and cannot use. Know your tolerance for rule-following and look for a system that fits your comfort level.

Keep this in mind, even if you follow all brand standards, adhere to all franchise-prescribed processes, and cross all T’s and dot all I’s, other franchisees in your market may not – and this will affect your business. Franchisee inconsistency defeats the purpose of a franchise, whether it’s your inconsistency or someone else’s. You’re only as strong as the weakest link.

Another thing to watch out for in a franchise system is relying too heavily on the parent company’s services. You are one of many and the success or failure of your store is completely up to you. Know what services are guaranteed from the franchisor and be realistic about what you need to do in order to make your business a success. If you’re waiting on a national ad campaign to drive your sales, you might be very disappointed in the results.

There are other issues too, which do not always affect all businesses, even within the same concept. Territory rights might make it impossible to obtain a great location, channel conflict (especially online or through grocery stores) can reduce demand at your location, and the use of only approved vendors (“I have a guy who can do this for less…”) often are not thought of before signing the franchise agreement. Keeping all of these factors in mind while conducting franchise research and UFOC research will help you sign an agreement you can live with.

Every franchise system is different, as is every franchisee. Know what you’re looking for, ask questions, and look for a system that fits with your goals and comfort levels.

This article is contributed by:
www.FranchiseGenius.com

• 1 Comments

Making the decision to sell a business is an extremely important one but many business owners do not realize just how important it is until it is their business. It is absolutely imperative that you take the time to consider your options before making a decision, regardless of whether you built the business from nothing or bought into it and made it your own. There are plenty of factors to consider but if you decide to sell your business, you should do your research before marketing your business for sale.

There are several tips that could help you when selling your business, and ten of them are outlined below. This information is essential so make sure that you adhere to the following points:

1. Plan Your Exit Strategy – Experts agree that you should always plan ahead when you want to sell the business, and begin to prepare at least three years in advance where possible. This allows you to prepare for the handover, both personally and regarding the business for sale. It will allow you to maximize profit and get your paperwork in order.

2. Prepare The Business – If you want to get a higher price when selling your business, you need to make sure that it is well prepared. Any outstanding issues should be solved, new policies and strategies implemented, and fulfilling training will get you up to 10% more on your business than would otherwise be possible.

3. Disregard Your Own Valuation – You are emotionally involved in your business so any price expectations you place on it would be emotionally affected. As such, you are likely to over inflate the price and no buyer will want to know how much you believe your business is worth. The only valuation that matters is that of a valuation specialist or qualified appraiser.

4. Protect Yourself – Have your attorney draw up a confidentiality agreement with no possible loopholes before you make any disclosures pertaining to the business. This will protect your business no matter what and ensure that you are not stung if any sale falls through.

5. Inform Your Shareholders – Shareholders and other individuals with an interest in the business, such as board members, could actually stop any sale of your business going through. Advising them in advance and taking steps to ensure that their influence is ultimately muted is essential. Failing to do so may leave you with your business in your name along with a huge bill for costs incurred by brokers, accountants, and attorneys.

6. Prepare Your Conditions – Many business owners wait until a bid is made on their businesses before preparing their own terms and this can hold up a potential sale. It may even be the cause for a sale falling through. Preparing your written terms and conditions before you put your business on the market will inform buyers before they place a bid. You will then be able to negotiate.

7. Consider Your Retirement – Selling a business may only be the start of your retirement but it could lead to problems in your personal life. You need to consider what you will do following the sale of your business for your own peace of mind and general health. Do not neglect this point. Although it may not sound important now, it will be following the sale.

8. Do Not Give Priority To Price – You should never look at the sale of your business in immediate financial terms. The bids offered may be distinguished as the highest monetary bid and the lower ones, but accepting the former may mean you lose out. Lower bids may have clauses by which you earn a percentage of profits for so many years or even retain shares, As such, the cash amount should be placed behind the content of the bid terms when you consider them.

9. Full Disclosure – No matter what the weaknesses are for your business, you should always make a full disclosure, including warranties, about the state of your business. Be sure to include “to the best of your knowledge” in your contracts, and qualify all disclosure made so you and your buyer know exactly where you stand.

10. Choose The Deal – Approving a deal structure is of paramount importance when selling your business. You need to ensure that you are completely happy with every aspect of the deal. For example, you may want to retain a certain aspect of technology from your business for your future interests so this should be qualified in the terms. You may also wish to keep certain business interests out of the sale. Whatever your decision, you should always act in your own best interests so only offer the deal that you feel comfortable with.

About the Author:

GlobalBX provides a FREE business for sale exchange connecting business buyers, sellers and lenders. Search over 32,000 businesses for sale and franchise opportunities. Sell a business for free with no listing fees and zero commissions. We have all the top franchises as well as franchise resales. Find franchise reviews and get free franchise information. You can also contact over 300 lenders directly and get a business loan.

• 1 Comments

Before you get involved with a franchise and commit to a future within a specific brand or business, there are essential elements of the law that you need to know. That law is determined by the Federal Trade Commission (FTC), which requires franchisors to present all potential franchisees with a specific document offering disclosures at least ten days before a contract is signed or money changes hands. That agreement is known as the Uniform Franchise Offering Circular (UFOC). It is designed to help potential franchisees decide whether an opportunity is the right investment for them and, as such, contains a total of 23 sections.

The Franchisor and its Predecessors and Affiliates – This is the first section and provides specific information about the franchisor. This includes the location, the products / services available, and the experience of personnel working for the company.

Business Experience – This is the second section and it provides you with employment histories for all of the franchise brokers, board members, executives, officers, and management. This is to demonstrate their experience and provides specific information for the previous five years.

Litigation – This is the third section and provides information about any and all litigation that any of the officers, board members, management and executives, as well as the franchisor itself, have previously been involved in. Your attorney should fully investigate any issues arising here.

Bankruptcy – This is the fourth section and is similar to litigation in that it will detail bankruptcy issues instead of litigation proceedings.

Fees – The fifth section informs you of any upfront fees and charges that are applicable to you, including any initial franchising fee that must be paid.

Ongoing Fees – The sixth section details all costs, fees, and payments that are required to be paid following those in section five. This may be royalties, advertising, maintenance, construction, and even staffing costs.

Initial Investment – The seventh section details how much you will need to plough into the business to get it off the ground. These figures are essential for applying for financing and compiling your business plan. Of course, the figures here are typical rather than actual and more of an investment may be required.

Restrictions on Sources of Products and Services – The eighth section is complex on paper but is easy to understand as it details the goods that you are obligated to purchase or lease from the franchisor or its partners. There are often details like the quantities of goods you have to purchase, so you will have an insight into the running of the business.

Franchisee's Obligations – The ninth section details your own personal obligations relating to the business and may or may not include policies, sale figures, training, and the site itself.

Financing – The tenth section will detail an outline of financial plans and arrangements that are available to you as a franchisee.

Franchisor's Obligations – This eleventh section will take some reading as it is easily the longest area of the UFOC. It is also extremely important because it details the franchisor’s obligations to you. It includes various information and all of it is vital to your interests. Pay particular attention to the part outlining the advertising policy.

Territory – The twelfth section of the UFOC details your legal territorial obligations and rights. It outlines whether you have exclusivity or whether you will or may have to share a location with your competition.

Trademarks – The thirteenth section outlines the trademark rights held and whom they actually belong to. It also includes legal details of how the protection works, and thus how and when you will be able to use it.

Patents, Copyrights and Proprietary Information – Further to the above section, the fourteenth section covers ownership of patents and copyrights, and the conditions under which you may use them.

Obligation to Participate in the Actual Operation of The Franchise Business – This may sound complex, but the fifteenth section basically outlines whether you have to be involved in the business personally and the extent of your involvement.

Restrictions on What The Franchisee May Sell – Section sixteen outlines the products you will sell if you invest in the franchise, and gives ideas of further products that you may be able to sell at a later date.

Renewal, Termination, Transfer and Dispute Resolution – Section seventeen is there to protect the franchisor and franchisee because it tells you how and why you may be terminated as well as determining your rights. Should a conflict occur, it would also inform you of how to proceed with a complaint or issue.

Public Figures – The eighteenth section highlights the celebrities or public personas that will be involved in any marketing campaigns, as well as the way in which he or she will receive compensation.

Earnings Claims – The nineteenth section of the UFOC is an important one because it details typical profits, sales, and information about other franchisees. This is not required so it may not be there, but if it is not then do some research to satisfy your suspicions because you need to know these figures.

List of Outlets – Section twenty of the UFOC details statistics about the system that the franchisor employs, including the number of outlets and the location details of at least 100 of them. There will also be information about closures and contract terminations over the past three years.

Financial Statements – Category twenty-one of the UFOC relates to the franchisor’s financial background and the full statements of accounts for the previous three years. It also includes the current balance sheet. All of the above has to be certified by an accountant to maintain their validity. Your own accountant should examine them for you.

Contracts And Agreements – Section twenty-two is exactly what it says it is, so be sure to consult with your attorney to ensure that they are in your best interests.

Acknowledgment of Receipt by Respective Franchisee – The final section is literally an acknowledgement that you received the Uniform Franchise Offering Circular and is of no other consequence.

Although the Federal Trade Commission requires that all of the above be sent to you in the form of a Uniform Franchising Offering Circular (UFOC), they will not have reviewed or approved the information within the document. As such, it is your responsibility to check its accuracy via your attorney and make sure that the franchise business is really in your best interests.

About the Author:

GlobalBX provides a FREE business for sale exchange connecting business buyers, sellers and lenders. Search over 32,000 businesses for sale and franchise opportunities. Sell a business for free with no listing fees and zero commissions. We have all the top franchises as well as franchise resales. Find franchise reviews and get free franchise information. You can also contact over 300 lenders directly and get a business loan.

You have two big decisions to make when deliberating over whether to use a franchise opportunity to set up a business. If you have already determined that a franchise may be the way to go for you then you have to choose the right one, but how can you do that?

First, you have to analyze yourself in depth to ensure that you have the personal skills, wants, and needs. You have to know exactly what you are capable of and the extent of your business aspirations. Brainstorming is a handy tool to use in this situation and it is essential that you do so before investigating current franchise opportunities that are available. Starting with industry analysis is the best route because you can then match your skill set to the industry requirements. As such, you can then narrow down your options to a few select industries before assessing whether those franchise options would work in your local geographic area. Only then can you begin to contact the franchisors and create a business plan.

When contacting franchisors about possible opportunities, always ask them to send you franchise information. If they are to be trusted then this should be available at no cost. When you receive the information, be sure to read it extremely carefully, paying attention to every detail. Do not take anything at face value and research every detail given in depth. After all, this is your future and no stone should be left unturned. You can use trade magazines, Internet profiles, professional journals, and annual reports. You should also contact the Federal Trade Commission (FTC) and local authorities to make sure that there are no issues with the franchisor. You should extensively look into the reputation, financial health, growth, management, and day to day running of the business because it will be passed onto you as a franchisee.

When you have digested all of the above information and you are happy with it, ask for details of existing franchisees. It is essential to speak to them because they can give you an accurate viewpoint of how the franchisor runs the business, what the management is like to deal with, insider secrets, how the business is faring, and so on. Any good franchisor will be more than happy to provide this information whereas others may be reticent. Franchisees provide critical information so again only pursue franchises that are accessible. Only then should you assemble a legal team and accountant to answer any legal and financial questions you may have. They will also be able to find any holes that you have yet to discover, thus protecting your own interests.

About the Author:

GlobalBX provides a FREE business for sale exchange connecting business buyers, sellers and lenders. Search over 32,000 businesses for sale and franchise opportunities. Sell a business for free with no listing fees and zero commissions. We have all the top franchises as well as franchise resales. Find franchise reviews and get free franchise information. You can also contact over 300 lenders directly and get a business loan.

Franchise Genius: If you have any experience in the computing and telecommunications industries, a technology franchise could be the perfect fit. There's no denying that technology is a booming industry. Over 75% of American households own and use a computer. Cell phone usage has been steadily climbing since the 80s, and today it's estimated that over a billion people own and use cell phones worldwide. These are just two areas in which your knowledge of technology can help you own and operate a successful technology franchise.

One of the best reasons for starting a technology franchise is the demand for these types of services in the marketplace. Technology changes so fast that there is always a large percentage of the population who needs help with technology-related issues. Whether it's installing a program on their computer, managing their cell phone or creating a website for their business, your role as a technology business owner can help bridge the gap between their needs and their knowledge.

Mobile computer repair is one of the largest sectors in the world of technology franchises. Computers are so integral to daily life that people can no longer wait a few days or weeks to get their computer back from a typical repair company. They're looking for the convenience of having someone come to their home and repair their computer in a matter of hours. There is a huge demand for quick and reliable service and owning a Computer Medics franchise allows you to meet that demand.

Computer Medics has a proven business model that will give you a leg up in the world of computer repair. The parent company will provide you with training, support and tools that you need to have success with your technology franchise. As you work, you build long-term relationships with your clients based on your trust and professionalism. For someone with experience in IT or strong interest in computers, this could be the perfect technology franchise.

Businesses also have a need for technology support just like independent consumers. Concerto Networks is a technology franchise that taps into this growing need. As a Concerto Networks business owner you'll be able to help small to medium-sized businesses manage the technology that helps them make money on a daily basis. From computers and the internet, to phones and PDAs, Concerto Networks technicians help businesses run efficiently.

Another interesting option in the technology franchise industry is cartridge refilling. Considering the price of new ink cartridges for printers, it's easy to understand why this is a booming business. Cartridge Depot is a technology franchise that aims to change the way people think about ink and toner replacement. With this business, you sell remanufactured cartridges that offer the same quality as new cartridges for just a percentage of the price. Not only does this technology business allow you to help others, but as you recycle cartridges for your customers you will be helping the environment as well.

By: FranchiseGenius.com is the largest, most comprehensive online directory of franchise concepts and includes a franchise resource center full of objective and useful information.

• 1 Comments

Where other businesses struggle, franchise businesses thrive. Wendy’s and McDonald’s are prime examples of successful franchise businesses, and also provide inspiration for those individuals who really want to form their own successful businesses in the future. With a brand behind you and a good idea of what does and does not sell, it is no wonder that you have chosen to consider a franchise.

There are two types of franchises out there. One is the good franchise that takes care of its franchisees, providing training and support throughout. The second type does nothing but take from the franchisee and pushes for profit. There is a third type of franchise and that is the one that will rip off franchisees, taking them for as much money as possible. The latter two are not worth the time, money and energy, whereas the former is extremely desirable.

As such, it is essential that you do your research and investigate a franchise thoroughly before signing a contract or paying out any money. The list of questions below may help you to find the better ones as the answers they will yield will give you enough information to make an informed decision:

1. Have you and your attorney analyzed the franchise agreement in detail and do you both completely agree with the details?

2. Are there any elements or step required of you that would break the law or be to the detriment of yourself or your country?

3. Do the provisions in the franchise agreement give you exclusive territory for the period of your contract? If not, what is the maximum number of franchises that may open in your area?

4. Is this franchisor connected in any way with any other franchise company handling similar products or services?

5. If you answered yes to the above question, what is your protection against the second franchising company?

6. If you decide to end the franchising contract for any reason, what are the provisions for you to pull out of the contract and how much would you have to pay to break the agreement?

7. Are you able to sell your franchise during or at the end of your contract? If you are legally allowed to do so, what are the repercussions related to compensation?

8. What time period represents the duration of your contract and how long has the franchisor actually been in full operation?

9. Does the company offering you this franchise have a reputation for honesty and fair dealing among its franchisees?

10. Has the franchisor shown you any certified figures indicating exact net profits of one or more of its members, and have you personally checked the figures with these people?

11. Are you able to tap into franchisor assistance with training, PR, advertising, capital, credit or merchandising?

12. Are you offered assistance for finding the best location possible in your chosen area?

13. Does the franchising firm have solid financial input to ensure stability and the establishment of goals?

14. Does the franchisor have experienced management, trained in-depth?

15. Can the franchisor do anything above and beyond what you are capable of yourself?

16. Have investigations into your background been carried out and has the franchisor been assured that you are capable of making a profit?

17. Does the state in which you live in have franchising laws in place, and does the franchisor adhere to them completely?

18. How much equity capital will you need to purchase the franchise and operate it until your income equals your expenses?

It is extremely important to answer these questions fully and to your complete satisfaction. If this is the case then you may be extremely eager to become a franchisee. However, you should research all answers to get them verified in several places to ensure that your investment would be a wise one.

Purchasing a franchise can provide you with stability and profits in a short period of time but that is not to say that it is infallible. Less than 20% of all franchises fail so you need to ensure that you do not become a statistic. Information regarding specific franchising ideas can be found in the franchising directories, which are generally available at the local library. This will give you a little assistance to get started but you need to ensure that you are completely happy before committing.

About the Author:

GlobalBX provides a FREE business for sale exchange connecting business buyers, sellers and lenders. Search over 32,000 businesses for sale and franchise opportunities. Sell a business for free with no listing fees and zero commissions. We have all the top franchises as well as franchise resales. Find franchise reviews and get free franchise information. You can also contact over 300 lenders directly and get a business loan.

Franchising has a longer history than many people may imagine but there have been several defining moments during its history. One of the biggest events occurred on October 21, 1979 when the Federal Trade Commission (FTC) introduced the Franchise Rule. This was designed to protect franchisees because it asserted that all US operational franchisors were legally obliged to fully disclose details that all potential franchisees should know before committing to investment.

As such, it enforced FTC standards to ensure that all disclosures contained uniform information that has been prepared to meet the legal criteria. One of the main requirements of this law ensured that there has to be evidence to support any financial details given. This in turn assures all potential franchisees that there is profit to be made and make them fully aware of any pitfalls.

More specifically, the Franchise Rule requires the following information to be disclosed by all franchisors:

(a) The franchisor must declare its affiliates, directors, officers, management and individuals responsible for all areas of the business, such as training, support, and franchising information.

(b) The franchisor must declare whether it or any of its officers, management, and directors have ever been bankrupt or faced lawsuits in the past, even those from before the individual in question joined the business.

(c) The exact amount you are expected to pay in franchise fees and various other associated charges must be disclosed. This includes all immediate and ongoing payments after the franchise contract is signed and the business has opened.

(d) Any and all restrictions on the quality of goods and services that you, as a franchisee, may use. This includes any purchase restrictions that may be in place.

(e) Any help and support that will be offered by the franchisor and any affiliates including financial support.

(f) All restrictions applicable to the goods and services you will be managing and selling, as well as any restrictions that you have to work with when dealing with customers.

(g) Any advantage or guarantees provided regarding the location and locality of the franchise.

(h) The franchise conditions under which your franchise may be terminated, sold on to another franchisee, repurchased, or modified.

(i) Franchisee training programs that are available and any fees associated with them.

(j) The involvement, if any, of celebrities or known figures in the public eye within the business, whether in advertising or behind the scenes.

(k) Site selection assistance that is offered by the franchisor.

(l) The number of present franchises, franchises projected for the future, franchises terminated or not to be renewed, and the number repurchased in the past.

(m) Full financial statement disclosure.

(n) How far you are expected to participate within the franchise operation after becoming a franchisee.

(o) Full disclosure of proof for earnings and profit claims made regarding other franchisees.

(p) Full names and addresses of franchisees that you can talk to.

All of the above legal considerations of franchising must be fully disclosed during initial contact with the representative of the franchise, whether that is a broker or the franchisor him or herself. As soon as the franchise opportunity is discussed, the legal considerations must be fully disclosed. The disclosure must be at least ten days prior to payment or to any franchise or related contract being signed. This pertains to the contract signing itself and also any financial statements changing hands.

The Federal Trade Commission does not require franchisors to register, but depending on the state your franchise may be in, it may have to register on a local level. The Uniform Franchise Circular Offering (UFOC) guidelines have been adopted by most states as a result of their strict disclosure requirements. However, you should never take it for granted that the franchise is registered or offers full disclosure, thus providing you with protection of any kind. You must research the franchisor fully before committing.

About the Author:

GlobalBX provides a FREE business for sale exchange connecting business buyers, sellers and lenders. Search over 32,000 businesses for sale and franchises for sale. Sell your business for sale for free with no listing fees and zero commissions. We have 1000s of franchises as well as franchise resales. Find franchise reviews and get free franchise information. You can also contact over 300 lenders directly and get a business loan.

Franchise Genius: What can I do to help avoid undercapitalization? As you already know, a franchise start-up is much more likely to succeed than a non-franchise business start-up. Still, even a franchise isn’t a sure thing.

One of the biggest mistakes that people make in opening a business is starting undercapitalized. The good news is that making sure you have enough money to get to the starting line (opening your business) AND the finish line (running a business that meets your financial and life goals) is almost completely within your control. All you have to do is be willing to learn from others.

Remember, when you join a franchise system, you’re joining a group of people – your fellow franchisees – who’ve already been down the road on which you're about pursue. If you are willing to learn from their experience, and you’re willing to put your desire to open for business tomorrow on hold while you do your research, you’ll reap the dividends for years to come.

Before you do anything else:

- Accept that it can happen to you. This is really the first step. Once you accept that your business could fail due to undercapitalization, you are much more likely to do your homework. And the more homework you do, the more likely you are to succeed.

- Be willing to learn from others. Remember, part of the reason you are considering a franchise is so that you don’t have to do it all on your own. So let some other people help you. Learning from the experience of others is a lot wiser – and less painful – than learning from your own mistakes.

Before you sign your franchise agreement:

- Do some basic research. Franchisees are the single best source of information regarding startup and operating costs. They can tell you about the unexpected things that drove their costs up, as well as tips for cutting costs and increasing profitability. Also, don’t underestimate the wealth of information and resources that are available on the internet, and on the International Franchise Association website (www.franchise.org).

- Get help. There are plenty of places where you can go for help. Start with SCORE (www.score.org). It’s free, it’s in most cities in the country, and even if your counselor doesn’t have specific franchising experience, they can still help you with the basics of business planning and budgeting.

- Build some high-level budgets and financial models. Once you’ve narrowed your choice for franchise systems down to the most appealing, build some high-level budgets and financial models. Do this for each of the franchises you are considering. This will help you understand the potential risks and rewards for each franchise you are considering. Your accountant or consultant can help you with this.

- Run your budgets and financials past existing franchisees. Ask them to tell you if they think your numbers are realistic. Be sure to choose a mixed group – some who are doing well, some who are doing okay, and some who are doing poorly. It will give you a well-rounded picture of what to expect.

- Have an accountant review your high level budgets and financials. Ideally, choose an accountant who is familiar with your line of business.

- Don’t budget a theoretical or ideal Cost of Goods Sold – use a COGS that is based on the real numbers that franchisees in your area are experiencing. If you are the first franchisee in your area, be sure to verify distribution costs, which sometimes vary widely from market to market.

- Verify employment costs. Just because someone in one city pays $8/hour for help doesn’t mean that you will also. It could be more, or it could be less.

- Verify real estate costs. If you need to rent or acquire space, make sure you understand what other franchisees in your market are paying.

After you sign your franchise agreement:

- Prepare a detailed proforma. Be sure to include projections for startup and for ongoing operations. If you’ve established a relationship with any franchisees, ask them for help again. Many will be amazingly open with their books, partly because they’re nice, and partly because it’s in their best interest to see you succeed.

- Be realistic about startup costs, operating costs, and revenue. Don’t base your budget on “I think I can”. Base your budget on “this is what other franchisees are reporting”. Many people prepare aggressive, realistic, and conservative models so they can be as prepared as possible for whatever comes up.

- Don’t guess. If you’re not sure, find out.

- Factor in the cost of delays. Delays are a fact of life, even with the best planning. Make sure you have enough time and money set aside to weather whatever comes up.

- If your business involves renting space, negotiate for rent abatement and TI money. First-time renters will often fail to negotiate for rent abatement (essentially, “free rent”) and Tenant Improvement money (money the landlord gives you to help make the improvements to your space). Don’t make that mistake. In fact, get an attorney to help you negotiate your lease.

- Factor in turnover and training costs. People often forget to budget this expense. Remember, somebody has to pay to teach your employees how to do their work!

- Budget marketing dollars and operating capital. Even the best businesses often start slowly. Make sure you have enough money to operate the business AND market the business during that slow period. A safe rule-of-thumb is to have at least a year of operating capital.

Have your accountant review your detailed proforma. Your accountant’s responsibility is to give your numbers a logical, unemotional analysis. Encourage them to challenge your assumptions on the front end, and things will end up much nicer for you on the back end.

Start with these items and you’ll be well on the road to making sure you have enough money to get to the starting line AND the finish line!

By: FranchiseGenius.com is the largest, most comprehensive online directory of franchise concepts and includes a franchise resource center full of objective and useful information.

• 0 Comments

For any individual looking to capitalize on franchising opportunities and owning a franchise business, there are several advantages to consider. Some of those you may be interested in are outlined below:

The Franchise Business Pros
· Having a brand behind you, whether it is locally or nationally famous, will save you a lot of time and money that would be needed to create your own brand or trademark. You will also attract customers immediately rather than having to advertise extensively.
· You will have an established business framework to work within, which dramatically reduces the risk associated with a startup business.
· You will already have tried and tested suppliers and services at your disposal, which will again save you the time and money associated with finding your own.
· You will receive ongoing support for sales and marketing throughout your franchise ownership. Franchisees often choose to tap into the help that is offered to them throughout their tenure via existing marketing and advertising assistance.
· Franchisees often get comprehensive financial assistance because banks are often more willing to lend money to well-known brands and names than business startups that are completely unknown to consumers. Franchisees may also have access to direct financial assistance from the franchisor.
· The risk of investing in a franchise is lower than it is for a regular business startup. An established concept is much more desirable because there is less risk.
· Continued development opportunities and research will be available. Franchisors tend to choose to tap into information concerning competition in the local area, seasonal goods, demand, and local attitudes.
· You will get business support from your franchisor, which will help to find you the best possible site and enable any construction work that needs to be done in addition to employee training and operational assistance.
· All business procedures and methods that you use will already be tried, tested, and proven to work.
· The quality and desirability of the franchisor products have been proven and come at a certain standard level that is well established.
· You will have the buying power of the franchisor and centralized purchasing at your fingertips, so costs may be reduced as a result of bulk buying savings that are handed down to the franchisee.

In addition to the pros of franchise businesses as outlined above, there are also others that you may want to consider. For example, expansion may come more easily with a franchise business and you may enhance your business interests with additional businesses, either within the franchise or outside of it. This is how dreams of riches become realities.

That is not to say that there are not cons and disadvantages associated with franchise businesses. A few of them are outlined below:

The Franchise Business Cons
· You may lose ultimate control of your business as a result of the established franchise standards that you have to run your business in accordance with. You may also find that you cannot implement your own ideas and initiatives.
· The level of royalties could be as much as 10% or more in select cases, which will of course affect your profits.
· You will have to pay an initial fee to buy into the franchise. It could be as little as $4,000 but may extend up to $50,000 so there is significant initial outlay.
· You will have to pay advertising fees to ensure that your business is recognized as existing in your current location. If the franchisor advertises poorly then your fees are wasted.
· You may have to buy a signage pack from your franchisor. Some franchisors insist on you buying their specific signage and so you may find it extremely expensive.
· If the franchisor gets into difficulties then so do you. As you effectively bear their name then you bear the brunt of a problem, including issues with suppliers.

In conclusion, although there are some disadvantages with having a franchise business, the positives far outweigh the negatives. The risks of failure are significantly reduced and so there are fewer problems than a brand new startup business. Of course, you should always ensure that the paperwork is in order, and you should complete your research and due diligence before committing because there are no guaranteed profits, and you would ultimately be responsible should the venture fail.

About the Author:

GlobalBX provides a FREE business for sale exchange connecting business buyers, sellers and lenders. Search over 32,000 businesses for sale and franchises for sale. Sell your business for sale for free with no listing fees and zero commissions. We have 1000s of franchises as well as franchise resales. Find franchise reviews and get free franchise information. You can also contact over 300 lenders directly and get a business loan.

Article Contributed by Ray Haiber

As a franchise sales consultant I am often asked what is the best way to start the initial process of finding the right franchise business. Most of these individuals are still in the initial stages of thinking about buying a franchise, and don’t necessarily have a strong opinion either way about what type of opportunity they are looking for. My answer is that there are more resources available in today’s market then at anytime to find and research franchise opportunities. Below is a list of some of the most popular methods prospective franchise buyers can use to help narrow the search process and find the franchise business that’s right for them.

Internet Directories:

The fastest and most convenient way to begin the process of finding a franchise is via the Internet. There are now dozens of franchise opportunities directories online today that offer comprehensive listings of franchises for sale, including information about investment levels, training, availability, and how to contact the franchise company for more details. These directories are also a good source for free information about the general process of buying a franchise business. You may want to visit A few different directories such as franchiseopportunites.com, franchisegator.com, and azfranchises.com because not all of then will carry the same franchise listings.

Franchise Industry Publications:

Trade publications are another good source for general information about franchises available and franchising industry news. There are magazines available such as Franchise Times and Entrepreneur, as well as multiple online venues such as franchise-chat.com and franchisenewscenter.com that provide a wealth of free information about finding and buying a franchise.

Trade Shows & Conventions:

There are numerous franchise opportunity trade shows and conventions held through out the year and around the world. These venues offer the chance for individuals to discover and research new opportunities, as well as the unique opportunity to meet actual representatives of franchise companies they may have an interest in. Some of the more popular shows include the National Franchise & Business Opportunities Show, and International Franchise Expo.

Franchise Consultants & Brokers:

Franchise Consultants and brokers work with as little as a few to dozens of different franchise concepts in their database that they generally have in depth knowledge about. Considering the thousands of different franchise opportunities that buyers can choose from these days, they can be effective in helping a prospective buyer narrow their search by first qualifying them, and then showing them opportunities that could be a potential good match. Since the majority of these consultants are paid a referral fee or success fee by the franchisors if one of buyers they introduce moves forward, the buyer generally has no direct expense associated in engaging a franchise consultant to help them.

Some of the potential downsides to working with a franchise consultant can include that some only represent a few or a limited menu of franchise concepts which can potentially limit the prospective buyer’s exposure to seeing all the opportunities available in the market. And like some sales people who work on commission, the motivations of the consultant may some times not be entirely consistent with the prospective buyer’s best interest or goals. But I would say overall, that the franchise consultant industry has a very good reputation for treating their clients fairly and professionally.

Business Brokers:

Many professional business brokers are also franchise consultants, and they also can be an excellent source to find existing or established franchise business for sale in your local area if you decide to go that route. Business brokers generally also have good working knowledge of how franchising works, and can often be very helpful to a prospective buyer because of their inside knowledge of the local small business market. You can find a local professional business broker in your area here by searching this business broker directory.

Hit The Streets:

Another good and obvious way to find a research a potential franchise opportunity is to scope out and visit existing franchise businesses in your local area. There is no better validation that a franchise opportunity concept works than seeing a busy store or restaurant full of customers. And if they are available and have the time, you may also want to ask the owner about how business is going, are they happy with the franchisor, and would they recommend this opportunity.

About Author:
Ray Haiber has 10 years experience as a professional small Phoenix Arizona Business Broker and franchise consultant. Go here to view and research franchise opportunities for sale throughout the USA including master and multi-unit opportunities.

• 1 Comments

Article Contributed by Ray Haiber

As a business broker and franchise consultant I am often asked what the general process is to sell a franchise business. It’s a valid and important question because at some point the vast majority of franchise owners will want to sell their business for a variety reasons including retirement, relocation, divorce, owner burn out, etc. Here are some general tips below that all franchisees should keep in mind before putting their existing franchise business up for sale and will hopefully make the sales process unfold much smoother.

Contact the Franchiser

It’s important to let your franchiser know that you are considering selling for a number of reasons. Most franchisor’s have explicit rules (read your franchise agreement carefully) regarding the transfer of franchise unit to new ownership including buyer qualifications, disclosures, transfer fees, etc. Most franchiser’s can also be very helpful in the consummation of the re sale and may even have a prospective buyer on file who has expressed an interest in your specific location or territory.

Sale Preparation

Before moving forward with a listing it is imperative that franchise owners invest the time to prepare and provide sufficient information for a comprehensive listing package that should include a business summary profile, equipment & asset list, and most importantly current and past financial statements. Most prospective buyers will not move forward with a business purchase unless they and their advisors have been provided adequate financial information to verify the business is a good investment. I would strongly recommend that you consult with your accountant or book keeper to help prepare your business records to help validate and support your asking price.

As far as developing a business profile, most professional Business Brokers are very good at helping business owners at organizing and preparing a professional business profile which can be an instrumental tool in the sales process. A professional and thorough profile can also be invaluable in ultimately saving time for both the Seller and Buyer. You can find a business broker in you area by accessing a business broker directory on the web.

Pricing Your Franchise to Sell

Industry sales statistics indicate that the #1 reason why most small businesses and franchises don't sell is because they are overpriced. It’s very important for business owners/sellers to establish a realistic and credible asking price for their business that can be supported on a number of levels, including financial history and market comparables. You should consult with your franchise company or other franchise owners in your system about recent re sales in the market to give you an idea where the market is.

You may also want to find a Business Broker in your local area about demand and supportable pricing guidelines for your type of franchise business. It’s also important in most cases to offer terms to the prospective buyer because the majority of small business acquisition deals will not be acceptable for bank or SBA financing.

Confidentiality

Unlike the sale of assets like real estate, maintaining the confidentiality of a small business sale can be very important to the owner/operator for a number of reasons. It’s not unusual for employees, customers, and even vendors to become very concerned (or worse) if they become aware that the business for sale. Competitors may also use the knowledge of the business being on the market to gain potential unwanted and untimely advantages.

The best way to maintain the confidentiality of a sale is to hire a professional business broker or intermediary that has experience in confidentially marketing businesses and franchises for sale. This includes providing services such as screening, qualifying, and requiring prospective buyers to sign a non-disclosure agreement before releasing any confidential information.

Marketing & Advertising Your Franchise Business

Franchise owners today have a number of options when deciding how they would like to market and advertise their franchise business for sale. This includes going the “for sale by owner” route which has advantages and disadvantages. The biggest disadvantage being the potential loss of confidentiality and the possible negative effects it may have on the business and its chances of selling. The biggest advantage of a “for sale by owner” transaction is the owner obviously is not responsible for paying a commission to a Business or franchise Broker.

The most common option franchise owners choose when selling a franchise is to hire a professional business or franchise broker to handle the sale. Most brokers are only paid a commission after the sale is completed, so there is usually no up front expenses. They are also familiar with their local market and buyer demands, and can help maintain confidentiality as well as prepare and price a business for sale so that it has a good chance of attracting a qualified buyer.

As far as advertising, most brokers also employ a number of local and national “business for sale” web sites that can give a listing maximum & confidential exposure to prospective buyers. They also commonly work (or co-broke) with other professional brokers in their area that might have a prospective buyer for your business.

About The Author:
Ray Haiber has 10 years experience as franchise sales consultant as well as a professional small Business Broker in Arizona. Visit here to research franchise opportunities for sale throughout the USA, including existing franchises for re-sale.

• 1 Comments

Article contributed by Don Daszkowski How much does a franchise cost? Of course the cost of obtaining and starting a franchise depends on several variables. For instance, the type of industry, size and location are some of the differentiating factors. However, there are some basics that you could keep in mind if you are contemplating becoming a franchisee.

First of all, you will usually have to pay a franchise fee, which averages somewhere between $20,000 and $30,000. However, the fee could be less than $10,000 for businesses such as mobile and home-based businesses, or in some cases could possibly cost $100,000 or more. A few examples of these more expensive franchises include building maintenance businesses and some types of athletic training facilities.

Since you are gaining the advantage of taking part in an already recognizable business name, and usually ongoing support from the franchisor as well, franchisors typically stipulate that a potential franchisee meet other financial requirements. A predetermined amount of readily available funds that are not borrowed is usually a necessity as well as a certain net worth. In order to pay for ongoing expenses that are not covered by revenue you will also need a guaranteed amount of working capital. Depending on the type of business, it is important that the working capital cover a particular length of time, ranging from a few months to possibly two to three years until the business is in full swing. The franchisor typically provides an estimate of the amount needed.

Besides the franchise fee, other upfront costs could include professional fees such as legal and accounting services, insurance, and operating licenses. Employee training, inventory, and equipment are usually part of the startup as well. Also plan on, rent and possible leasehold improvements, and other costs involved in setting up a retail location including the purchase of fixtures, signs, and landscaping. You may also incur grand opening and initial promotional expense to get the business going.

Keep in mind that many times a higher initial investment does not necessarily mean a higher return. Often times franchises can be started with a total initial investment of less than $200,000 and sometimes even less than $50,000. Some home-based business such as handyman franchises and marketing franchises provide a decent return with little upfront cash.

Ongoing, you will need to be prepared to continuously pay royalties to your franchisor, possibly 4 to 6 percent of your revenue. Also, insurance (liability and health), inventory, and equipment maintenance would be continuous expenses. Of course, there will be employee salary and benefits. Additionally, you may be required to pay into a national advertising fund.


Before making a decision on a franchise, it is important to obtain from the franchisor a copy of the Uniform Franchise Offering Circular (UFOC), also known as the disclosure document. The upfront fees are outlined in this circular. The document should describe the initial fee which may be non-refundable as well as the other startup costs. If there are any items that you believe might be a startup costs that are not mentioned in the disclosure, be sure to ask about them.

All in all, you want to be sure your financial situation will cover expenses for you and your family during the time it takes to get the business up and running. This may take several months or a bit longer than that. Keep mind your operating expenses as well as personal expenses for the first year or two in business. In order to have the best chance of success with a franchise, it is recommended you contact a franchise consultant to discuss your goals and finances.

About the Author
BusinessMart.com has become the fastest growing business for sale search engine, helping buyers and sellers of small businesses and franchises. BusinessMart.com has many resources to help you on your journey to start your own business, sell your existing business or open a franchise. BusinessMart.com has thousands of businesses for sale in the US and Canada.

• 3 Comments

Article contributed by Don Daszkowski

When considering life as an entrepreneur, it is important to understand the definitions of a franchise, business opportunity and a start-up business. There are, of course, advantages and disadvantages to each style of business. In this article we will discuss the advantages and disadvantages of owning a franchise.

FRANCHISE:
A franchise is a right granted to an individual or group to market a company's goods or services within a certain territory or location. The franchisor (the company owner) sells the rights to the franchisee and then typically receives a fee for ongoing support, therefore having a vested interest in the success of each franchise.

Franchising began back in the 1850's when Isaac Singer invented the sewing machine. In order to distribute his machines outside of his geographical area, and also provide training to customers on the use of the machines, Singer began selling licenses to entrepreneurs in different parts of the country. Today many such franchise opportunities are advertised via the Web and other media. Examples of franchises include Carvel, Tutoring Club and Liberty Tax Service.

Advantages:

* There is a higher likelihood of success since a proven business formula is in place. The products, services, and business operations have already been established.
* Bankers usually look at successful franchise chains as having a lower risk of repayment default and are more likely to loan money based on that premise.
* The corporate image and brand awareness is already recognized. Consumers are generally more comfortable purchasing items they are familiar with and working with companies they know and trust.
* Franchise companies usually provide extensive training and support to their franchisees in effort to help them succeed.
* Many times products and services are advertised at a local and national level by the main franchise companies. This practice helps boost sales for all franchisees, but individual franchisees don't absorb the cost.

Disadvantages:

* Franchises can be costly to implement. Also, many franchises charge ongoing royalties cutting into the profits of franchisees.
* Franchisors usually require franchisees to follow their operations manual to a tee in order to ensure consistency. This limits any creativity on the part of the franchisee.
* Franchisees must be very good at following directions in order to maintain the image and level of service already established. If the franchisee is not capable of running a quality business or does not have proper funding, this could curtail success.

Sometimes franchisors may be lax on their commitment to support the franchisee. Also, they may make poor decisions that would have an ill effect on the franchisee. Therefore, it is important to research any franchise concept thoroughly before signing any agreements.

It is suggested you contact a franchise consultant to discuss if franchising is right for you. You can visit FranchiseBuyersNetwork.com and click on the Franchise Consulting link to have a local franchise consultant contact you for a phone interview.

About the Author

Don Daszkowski is President and CEO of BusinessMart.com. BusinessMart.com has thousands of businesses for sale, franchises and small business articles. Don is also About.com's Guide to Franchises. About.com is a New York Times Company.

• 0 Comments

There are many reasons why you should consider expanding your established business as a franchise and you will find 10 great reasons here to do just that!

1. Business Growth

Your business will grow much quicker as a franchise network than an independent sole trader. New outlets will add to your business portfolio and increase your exposure, profitability and sense of business success. The costs you pay at the beginning to transform your business into a franchise will be paid by costs retracted from franchisees investing in the business.

Also costs incurred from setting up independently owned business outlets will be much higher than the costs you will have to pay for franchisee training, PR, launch assistance and so on. The long term benefits of franchising far outweigh the benefits associated with setting up independent business outlets.

2. Franchisee Investors

By the time you recruit a franchisee, they will have been through a rigorous selection process, personal and professional questions, and much more. Thus, you will be certain that when the franchisee takes on to invest in your business, they will share your passion for the business model and your vision for its future growth and profitability.

This is the great thing about franchising your business- knowing that other people share your business dream and will put all their effort into making it a success. They will be more motivated and hard working because they are sharing a business dream that works for them, rather than independent business managers who are salaried by you. Franchisees have a vested interest in the business because simply, there livelihoods depend upon its success.

3. Increase in Business Profitability

As you recruit more and more motivated franchisees and gradually grow your business franchise network, you will be in essence “weeding” out the competitions stronghold in the market your business franchise is located. In other words, as you grow stronger and bigger and draw in existing and new customers with a “new product or service” that’s different from the competition- you will be reducing the competitions impact on its consumer market.

The potential for you to attract more customers through effective marketing and advertising campaigns both on a local and national level will ensure your success against the competition of independently owned businesses.

4. Consumer Service

One thing is certain when you franchise your business and that’s the continual recognition of the one brand your franchise will offer. All of your franchisees will be implementing the same business model functions and will ensure the highest quality of service and product despite where each business is located and this will generate and maintain loyal customers.

Customers will receive the same “quality of service” set down by you as the franchisor in any franchise outlet the customer decides to visit.

5. Local Knowledge

As an independent business owner you may want to expand the business in many different locations. But researching a particular location for your business can be expensive and time consuming.

However, expansion through franchising and potential franchisees eliminates the need for research as the potential franchisee will bring to the table a wealth of information that will be invaluable for the business network expansionist objectives. You can tap into local business knowledge which you may otherwise have been unable to attain.

6. Group Purchasing

As a franchisor of an established franchise network you will be able to take advantage, as well as your franchisees, of centralised buying power from suppliers and manufacturers. An independent business owner would find it more difficult to buy in bulk and budget constraints would hamper their buying power.

As a result of this, your franchisees will be able to offer services or products at a much lower price, once again beating the competition hand down!

7. Dedicated Distribution

As a manufacturer or service provider, establishing the sales function of your business as a franchise operation provides you with a distribution network that is entirely focused on the supply of your product or service to your customers.

8. A problem shared is a problem halved!

If you choose to franchise your business you pass the responsibility of the business management onto your franchisees. This reduces the stress or problems you may incur as a company owner of a chain of independent business outlets where you will have to take care of management of all outlets.

In franchising, the franchisee will act as your manager of its individual unit and will work to the best of his/her abilities since it is a vested interest for them to do well. As a franchisor you can set out in your operations manual a section dedicated to management structures and guidelines and benefit all franchisees involved.

9. Advertising

As your network develops all of your franchisees will benefit from group advertising campaigns initiated by you, at a national and local level. Creating effective communication links between all franchisees- regular coffee lunches (telecommuting if possible), annual meetings and conferences etc- will aid feelings of “community” amongst the franchise network and in turn fuel customer referrals from one franchise operation to the next.

10. Business Success

When you choose to franchise your business the first thing you will notice is an increase in return of your investment. A franchisor’s profits are generated on much lower capital investment, and although the revenue received from the franchised units is less than that from independently owned business outlets, a higher percentage of that revenue is profit.

As you can see franchising can be an effective and highly rewarding way to expand your business. As a prospective franchisor, you must be aware that not all business people are cut out for franchise expansion. It will take hard work, perseverance, time and money to develop the franchise network and you must be prepared for this.

However, with so much guidance and help available from relevant franchise associations and organisations; franchise portals and franchise business, financial and legal consultants, you will be more than able to make the successful transition from business owned to franchise network in no time!

Good luck!

Aine Meade is a Website Editor for Franchise Direct, a leading Internet franchise advertising portal. Aine creates high quality franchise information for its international websites in the U.S., and Europe. Aine has a BA (First) in English and History; MA in Literature & Publishing; Diploma in Media Journalism and a Diploma in Marketing.

• 1 Comments

We're proud to let you know that an GetEntrepreneurial.com blog post - Seven Sure Steps to Choosing a Franchise - has been featured on EvanCarmichael.com's list of the Top 50 Franchising Blog Posts of the year.

The informative article, featuring 7 easy steps to picking a successful franchise, is written by our GetEntrepreneurial.com network expert Kimberly Ellis. Congrats, Kim! It's a great recognition of the franchising expertise Kim has contributed to the GetEntrepreneurial.com community over the years. If you haven't, be sure to check out the featured article by Kim: Seven Sure Steps to Choosing a Franchise.

The other articles featured alongside Kim's article are also equally informative and helpful. If you're new to franchising, it's a great idea to check out the other articles and learn how to get started with your franchise and grow your business. It's a free resource, so why not. You might be on your way to a successful franchise opportunity after making use of the Top 50 Franchising Blog Posts of the year!

About EvanCarmichael.com: The Internet's #1 resource for small business motivation and strategies. With over 270,000 monthly visitors, 2,400 contributing authors, and 48,000 pages of content no website shares more profiles of famous entrepreneurs and inspires more small business owners than EvanCarmichael.com.

• 0 Comments

When you are starting a franchise business for the first time, you need to be aware in advance of the type of products and services you will be selling to consumers within a particular target market industry. While in saying this, it might seem obvious to you, but understanding what your business is providing and to what customers you will be targeting is essential to the long term success of your business.

In order to ensure your business is successful from day one, consider writing up an effective sales plan, where you can state clearly who your customers are, what potential customers you need to target, how to pitch your sale and close the deal.

View the following points on how you can create an effective sales plan…

1. Study Your Consumer Base

The first step you should take in writing up an effective sales plan is to conduct some useful consumer market research. Understanding who your customers are and what their needs are will be essential to your selling pitch of products and services.

For example, if you are setting up a café franchise in your local community, you will want to target business professionals for lunch time specials, couples and families for evening meals and brunches, and finally take-away customers who will want on-the-go sandwiches and beverages. In understanding your market requirements and needs will make it easier for you to sell your services within a “niche market”.

Secondly, if you have existing clients who already know about your business brand and services, you should not rely solely on their consumer presence, but rather widen your existing consumer base to include new customers and find innovative ways to retain and build consumer loyalty to your brand and business.

In this way, you will effectively manage more business sales than if you didn’t carry out some vital consumer market research…

2. Set Realistic Goals

After deciding who your customer base is and why and how you will target them, the next step is define realistic goals on how you will achieve consistent sales growth for the forthcoming months of business.

This is not an easy task, but one that must be ascertained prior to the launch of the new franchise business. In order to be successful in the long term, you must set realistic weekly and monthly sales goals and it is up to you or a sales employee to determine these goals and how to reach them.

Most importantly with this step is not to be too ambitious with your sales targets, you need to allow yourself some flexibility if some months are much slower than others and to determine if a great month will balance out a bad one!

In order to assess your predictive sales targets you can enlist the help and advice of the franchisor, which will have completed the very same process with established franchisees. Never be afraid to ask for help when it comes to successful sales of your business…

3. Target the Right People

Now you know exactly what groups of consumers you would like to target and the realistic goals you have in achieving your sales quota for the month/year, the next step is to follow through with the sales pitch and deliver some results!

Once again, achieving sales targets can mean a number of different things and can be achieved via a number of different formats depending on the franchise business and industry you are working in. For example, if you are selling luxury holidays online, you will be targeting consumers via email, internet and phone. If you are in the fast food industry you can achieve sales targets via marketing and promotional offers to get consumers to come to your fast food restaurant. Whatever method of sales you choose to implement you must target your consumer base effectively with no “hard sell” unless really needed!

4. Practice Your Sales Pitch

If you are targeting consumers directly either by phone of face-to-face you must perfect your sales pitch on how you can promote and actively sell your products or services. You must know the main benefits of your product and service and use these points as your main argument when posing the sales pitch.

Before you meet face-to-face with a potential client be sure you know as much as you can about the individual and how your product or service could enhance their life personally or their business. This will ensure you know exactly how to win over the customer and how the service or product of your business will have a positive impact on them when they decide to buy.

5. Closing the Deal

This is the most important part of the sales plan and you must attract attention for your product or service via marketing and advertisings as much as you can. Creating brand awareness amongst the consumer market you are targeting will ensure on some conscious level of the consumer’s knowledge of whom and what you are in business.

Be careful of objections to your sale and identify some other “benefits” you could use to attract the customer in a different sales pitch. Remember customers will want to know why you are providing this service or product so be upbeat, positive and passionate about your business.

After you close a deal, remember to maintain after-sales customer care so that you retain your customer and build an effective and loyal relationship. This will help your business to grow and be consistently successful.

Aine Meade is a Website Editor for Franchise Direct, a leading Internet franchise advertising portal. Aine creates high quality franchise information for its international websites in the U.S., and Europe. Aine has a BA (First) in English and History; MA in Literature & Publishing; Diploma in Media Journalism and a Diploma in Marketing.

• 1 Comments

Sometimes size does matter. When talking about a piece of chocolate cake – bigger is always better. When evaluating new cell phones – smaller gets the nod. In franchising, there are some advantages to being part of a large franchise system and other advantages to joining a small system. The question is not, “Which is better?” but “Which is better for you?”

Advantages of Large Franchise Systems

Everyone is familiar with the really big franchise companies such as McDonalds, Subway. Each has over 25,000 units and they are ubiquitous around the country if not the world. Since franchise companies generally start out with a single unit, growth of this magnitude takes years and years to achieve. Large franchise companies have had the opportunity to test and prove their value over and over again, which is the main attraction of franchising  a proven operating system.

Perhaps the most obvious advantage of a large franchise is name recognition. When you see the Golden Arches your mouth will start watering even before you smell the hamburgers frying. Larger systems will have larger advertising budgets, meaning there will be more, and usually better, national advertising campaigns, increasing name recognition. Even moderately large systems, those with units numbering in the hundreds, have been around long enough to have tweaked their operations to the point they provide a pretty low risk to potential buyers. A smaller or newer franchise system may have to adjust their operations many times before achieving optimal results.

Support is an additional advantage of being a franchisee in a large franchise system. To achieve growth, a company will need to have a dedicated support staff that can help franchisees with any issue or problem. Also, larger companies are more likely to provide new franchisees with such specialized resources as demographic profiling, real estate assistance and technical support.

Advantages of Small Franchise Systems

With all of the advantages of a large franchise system, not everything is a bed of roses. First of all, there’s the whole idea of being a small fish in a large pond. If you like individualized attention, in a small system you may have a direct line to the company’s president or vice president. In a large system, you contact person may be a low-level employee in the giant corporate structure.

Franchisees in a small franchise system can have a greater say in the business as a whole and will sometimes have more flexibility in managing their own businesses. Once a system grows to a substantial size, there will generally be extensive rules for franchisees as well as a staff who ensures the compliance of each and every regulation – from the color of your businesses’ roof to the way you greet customers at the counter. At a smaller franchise system you will usually find fewer rules. If you like to do a bit of experimenting, a smaller franchise company may allow you to do so and will even welcome your ideas and suggestions.

Another advantage of smaller franchise systems is that they are less likely than large franchisors to be sold out in your area. If you want to join a large franchise, you may have to wait until an existing franchisee wants to sell.

And that brings up another point: Subway does not need to look for franchisees. They probably get hundreds of inquiries every week if not every day. Of those inquiries they are only going to be interested in awarding franchises to people with very strong qualifications. A smaller, newer franchise company is going to be more interested in you and may be willing to make accommodations so that you can join the team.

The franchise company and the people running it are more important than the size of the business as far as franchisee satisfaction goes. If you are interested in a business but unsure if you’d be a good fit, there’s one sure way to find out and that’s by talking to a number of franchisees in the system.

You will need to ask if they felt the support and training they received prior to opening their franchise unit was adequate. Find out how they feel about the support they are currently receiving and if they feel they are on track to meet their financial goals.

Both large and small franchise concepts have advantages and disadvantages so the more you understand about the company and your role as a franchisee, the better equipped you will be to make the decision.

Kimberley Ellis is the President of Bison.com, a leading online resource for franchise and business opportunities. She has been quoted as an industry expert in USA Today, Wall Street Journal and a variety of local and regional publications regarding trends in business and franchising. Kim combines her entrepreneurial spirit with a diverse background in marketing and operation to help others succeed in franchising.

• 0 Comments

More and more, women are discovering that franchising is a great way to become a business owner. Whether your background is banking or baking, marketing or mothering, you’ve probably developed a set of skills that will translate to any number of franchise opportunities. And, because a franchisor will provide you with the systems, operations and training, you can make a complete career change without starting at the bottom and working your way up!

But how do you find the franchise opportunity that is right for you? With several thousand franchised businesses in the U.S., your options are nearly limitless. But don’t despair – here’s a list of steps you can take to narrow the choices to a few that really match your needs, skills, personality and aspirations.

ONE

The first step to finding that perfect franchised business is to take a serious look at what you, the potential franchisee, will be able to offer.

1. What skills, experience and interests do you have?
2. How much money can you invest and how much would you like to make?
3. Are you comfortable managing others or would you prefer to work alone?
4. Where do you want to work? Are you willing to relocate?
5. What hours are you willing to work and what lifestyle expectations do you have after the business is established?
6. How do you feel about selling and the sales process?
7. What do you feel to be your strengths and weaknesses in business?

Make a list of your answers to all of these questions and then use this as a guide as you do your research. This will help you quickly eliminate those businesses that just don’t fit and help you stay focused on what is important to you.

TWO

Now you are ready to begin doing some serious searching. Start with item 1 on your list and think about your talents and interests. Do you love working with children? There are a plethora of wonderful franchises that enhance the lives of children and help their parents – everything from baby aerobics to teen tutoring. Is travel your passion? Why not consider a travel franchise?

Did you slurp a delightful fruit smoothie while on vacation but can’t find the same brand in your neighborhood? Maybe that’s the business you’ve been looking for. And don’t overlook service businesses – they can offer high profits for a low investment.

Another source to get you started is a franchise advertising website, such as Bison.com. These sites often have the franchise companies organized by category to help you narrow your search and usually list the basic financial requirements of the business and the type of franchisee they are looking for.

THREE

At this point you have found a number of franchise companies that look promising and you’ve compared the information available on their web sites against your list. Your next step is to contact these companies and request their UFOC (Uniform Franchise Offering Circular, a document every franchise in the United States is required to provide) and then to review it carefully.

The UFOC will tell you the history of the company, the training and marketing programs, and what costs, royalties and fees you will be required to pay. Some franchisors also provide earnings claims in the UFOC that will help you estimate the potential of the business.

Franchise companies are required to revise and file their UFOC yearly and whenever major changes are made so the information is usually very current. By paying attention to what you discover in a company’s UFOC, you can weed out franchises that just don’t measure up. Some warning signs of a franchise that is facing challenges are extensive litigation with franchisees or a closing rate of units greater than what’s being opened.

FOUR

CALL EXISTING FRANCHISEES! Step four is crucial to your understanding of how the franchisor works with its franchisees. This is not a step you can skip or do haphazardly. Contact information for existing franchisees is available in the UFOC and it’s a good idea to make a list of the questions you will be asking before you make the calls.

Existing franchisees are your best source of information for finding out what really happens in a business on a day-to-day basis. You can ask what they like and dislike about the business and if they are happy with corporate support. They may be able to give you ideas about what they’d do differently if they were starting their business again and even give you a feel for the type of earnings their franchise makes.

Gather a variety of opinions from franchisees in different areas of the country and particularly any franchisees in areas similar to the one you are in. These calls should give you a clear idea of how the franchisor helps a franchisee during the start-up phase, how the franchisee feels about the training and support provided and a better idea of the business culture of the franchisor.

FIVE

Hopefully you’ve now found one or several companies that will meet your needs.

When you’ve made it this far, it’s time to go to Discovery Day (an on-site meeting with a franchisor). At this meeting you will be introduced to the top people in the home office and you may make a visit to a local franchisee, allowing you to ask even more questions and maybe to get some hands-on experience with the business.

Discovery Days are very interesting and exciting. When you leave, you will have a good understanding of the franchise. Don’t forget that this is a two-way street. They’ll be evaluating you as thoroughly as you evaluate their business.

SIX

Your last step is both exciting and terrifying at the same time: you need to make a decision. If you have followed all the steps and have been very honest with your self-evaluation and research, you should have confidence that you are making the right decision. Be aware that fear is a normal reaction to new experiences – just don’t let it stop you from achieving your dreams.

Congratulations – you’re ready to be a franchisee!

Kimberley Ellis is the President of Bison.com, a leading online resource for franchise and business opportunities. She has been quoted as an industry expert in USA Today, Wall Street Journal and a variety of local and regional publications regarding trends in business and franchising. Kim combines her entrepreneurial spirit with a diverse background in marketing and operation to help others succeed in franchising.

• 0 Comments

Have you ever wondered if you have the personality and skills to be a successful franchisee? There are over 2500 franchise companies operating in the US, each requiring a plethora of different skill sets in a franchise owner.

I’ve heard some companies say they have many franchisees who came from corporate downsizing, former CEOs and CFOs and such. Others claim they don’t want franchisee candidates with too much structure. Some companies want a marketing and sales background and others prefer someone without preconceived ideas so they can train that person in their system, their way.

Confusing? You bet! But there are a few key characteristics that you should be aware of to determine if franchising could work for you. Are you cut out to be a successful franchise owner? Consider the following:

Making Connections

A successful franchisee needs good interpersonal skills. Seem obvious? Well think about this carefully. In your current and past jobs, did you really enjoy working with people?

A franchisee will need to manage employees and work to retain them. You’ll have to build good-will with your customers and gain their loyalty and trust. In many cases, a franchise owner’s role will be to make community connections by joining civic organizations and networking with various groups.

If you are truly a people person, you have one of the most valuable assets to successful franchise ownership.

Following a System

Many people think being your own boss requires you to be a true entrepreneur, someone who wants to take charge and challenge each step in the process.

That’s simply not true for franchising. If someone has already done the work, tested the procedures and proven that a system works, a clever person will pay attention and follow that system. This person is truly focused on success.

Someone willing to listen and learn from others to avoid making mistakes will avoid many of the pitfalls of business ownership and find success sooner. That is the essence of franchising.

Willing to Ask for Help

In the same vein, a good franchisee candidate is someone who will let the franchisor help and support them. At most franchise companies, there are teams of people who will train you in every aspect of the business. There are people to call for help. There are people who will come to your place of business to show you the way. The motto of franchising is that you are in business for yourself but not by yourself. It is up to you to take the help and follow the advice. When you are successful, the franchisor is successful.

Doing Whatever it Takes

There is just no substitute for hard work, particularly during the first year. A successful franchisee is someone who is willing to do whatever it takes to get the job done. They show their employees by example. They put in whatever hours necessary to get the job done.

If you are someone who understands what it takes to be successful and have the motivation to make your business succeed, you have the cornerstone of a winning franchisee personality.

Avoiding Risks

Starting a business by yourself is taking a big risk. Buying a franchise reduces the risk. In fact, successful franchisees are typically risk averse. They want to minimize their risk as much as possible and so they choose a strong franchise system with a proven track record.

If you love to take big, bold risks, franchising probably isn’t for you. If you are careful and thorough in your franchise research so you know just what you are signing up for, then you have the stuff to triumph as a franchisee.

So, how many of these qualities do you have? Unlike a magazine survey on health concerns, you can’t get some of the answers wrong and still be in good shape. You need all of the above attributes to consider yourself a great candidate for franchise ownership.

This new business you are considering is your business and the money you invest is your money. You’ll want to have every advantage possible to make it successful. So before you begin research on a franchise company, do some soul searching about your own assets and how they fit with a franchise opportunity.

There’s nothing more exciting than embarking on that road to owing your own business. Just make sure you can avoid the speed bumps along the way.

Kimberley Ellis is the President of Bison.com, a leading online resource for franchise and business opportunities. She has been quoted as an industry expert in USA Today, Wall Street Journal and a variety of local and regional publications regarding trends in business and franchising. Kim combines her entrepreneurial spirit with a diverse background in marketing and operation to help others succeed in franchising.

• 0 Comments

Not long ago I took a trip to Tuscany and spent a week in a cooking class. Before the trip I spent time researching my options. I wanted to know who would be teaching the class, what courses and dishes would be covered, how hand-on the class was, if wine-pairings with the dishes would be addressed and if the class included trips to the local farmer’s markets to select fresh produce. Finding just the right cooking school was important to me because I would be spending a significant amount of money traveling to Italy and I wanted my experience to be well worth my time and effort.

For a woman interested in buying a franchise, evaluating the training a franchise business offers should involve even greater research – after all, this is about your future – not a vacation.

As part of your due diligence when researching a franchise opportunity, find out everything about the training a franchise system provides. A good training program should cover not only the product or service but also setting up the business, marketing, employee management, business procedures, reporting, etc.

The best way to find out about the scope of the training program is to ask existing franchisees. Find out what stood out about the training they received and what they feel could have been covered more completely. Ask them how prepared they felt when they opened their business and what ongoing training they have been provided.

Keep in mind that the franchisees you talk with may have been through various versions of the training program. Problems that existed at one time may have been fixed. Or, you may find that a training program that was fine in a company’s early days is now out-of-date. Be sure to include in your research franchisees who have had the same training you will receive to get an accurate assessment of its value.

Ask current franchisee if they received a training manual and if the information is updated periodically. Also ask if the franchisor offers other training resources such as conference calls, webinars or intranet sites. Ongoing training is important for many companies who adjust their business with changes in the marketplace. If this applies to the business you are reviewing, find out what they do to keep each franchisee up to speed.

An addition source of training may come from periodic conferences held by the franchisor. Besides providing additional education about the product or service, conferences offer franchisees an excellent opportunity to connect and network with other franchisees in the system. A network of peers is one of franchising’s invaluable resources so be sure to ask if this is an opportunity the franchisor provides.

Although this is less of a problem today than in the past, some industries may have an “old boy’s club” mentality among franchisees. You will be able to tell by reading the UFOC if there are other woman franchisees. Include some women in your due diligence calls so you can get an idea of the business culture and the prevailing attitude towards woman franchisees.

Many franchisors will have field support personnel who are available to be at your site during your grand opening and at periodic intervals during your first year in business or longer. Having someone right there to answer your questions may help calm your first-day jitters so find out if this a serviced provided by the franchisor.

If, after your franchise investigation process is completed, you don’t feel the offered training will adequately prepare you to run your new business, it’s time to step back and look at other opportunities. As reported in the August 2006 Franchising World magazine, a recent study by FRANdata found nearly 2500 franchise concepts in 18 different industries and almost 900 of these concepts were started over the past three years. You don’t have to compromise – if one company does not have the training you are looking for, there are sure to be many other companies who can meet your needs.

I’m happy to report that the cooking school in Tuscany exceeded my expectations and I left there able to prepare a number of authentic and delicious Italian dishes. Had I not researched the available schools so thoroughly, I might have been very disappointed with my choice.

To get full value for your investment in a franchise business, the training should answer all your questions and set you up as a confident and successful owner.

Franchisee training should include:

• Everything you need to know about the product or service
• Everything about using/protecting the brand
• How to find your business location
• How to negotiate a lease
• How you complete the permits and buildout
• How to find, hire and manage employees
• How to market your product or service
• How to keep books and records for the business
• The reporting requirements and processes
• Where to get the equipment needed for the business
• How or where to buy supplies and inventory
• How to get help when you have a problem

Kimberley Ellis is the President of Bison.com, a leading online resource for franchise and business opportunities. She has been quoted as an industry expert in USA Today, Wall Street Journal and a variety of local and regional publications regarding trends in business and franchising. Kim combines her entrepreneurial spirit with a diverse background in marketing and operation to help others succeed in franchising.

• 0 Comments

Franchising is a wonderful way to go into business for yourself. So many things have already been established for your benefit: branding, marketing, processes, products, systems, etc. Building a business through franchising has been so successful that franchised businesses generate jobs for more than 18 million Americans and account for 9.5 percent of the private-sector economic output, according to a study released by the International Franchise Association Educational Foundation.

If you are convinced that you want to investigate franchising for your next career move, how do you go about finding just the right one?

This is one subject about which much as been written. Everyone has their own version of what you need to do to find that one, perfect concept for you and for your market. At FranChoice, helping people find their ideal franchise opportunity is what we do. As a result, we have worked with thousands of people looking to find the right franchise and realize their dreams.

Here then is our recommended approach of determining what to look for in a franchise that will meet your needs, expectations and goals:

STEP 1
Before you start looking at franchises, take stock of that most important component of the equation – YOU.

• What skills, experience and interests do you have?
• Consider your past jobs and determine what you liked best and least about them; then make a list of your strengths and weaknesses.
• How much money can you invest and how much would you like to make?
• Are you comfortable managing others or would you prefer to work alone?
• Where do you want to work? Are you willing to relocate?
• What hours are you willing to work while the business ramps up and what lifestyle expectations do you have after the business is established?
• How do you feel about selling and the sales process?

By starting with a list of what you have to offer and what you need from a business, you can create a strategy and model for your research.

STEP 2
Keep an open mind. Whether (at Step 1) you use a resource like FranChoice or do your own franchise research via the Internet, it is best to keep all options open when considering a franchise.

An inexperienced person may approach the process by thinking, “Well, I love donuts. How about a donut franchise?” And after spending days or weeks of research on Krispy Kreme, Dunkin’ Donuts and others, the individual may find he doesn’t have the required capital, the territory he wants is not available, and he’d have to give up weekends if owning a food franchise.

Another ineffective way to begin your franchise research is to lock yourself in to one or two concepts. If you think, “I’ll only look at ice cream and exercise franchises,” you may miss finding that that gem of a concept that would mesh perfectly with your needs.

With thousands of franchise companies available, keeping an open mind is the best strategy you can employ to get on the ground floor of that new, hot concept or to find something that will really take off in your market.

STEP 3
Let’s say you’ve found an assortment of franchises that look promising. What do you do next?

Contact the franchisors and request information about their concepts. You will probably get call from someone in the franchise development department who will gauge your interest and advise you if the territory you seek is available. You will want to thoroughly view the web site information and any brochures and videos they send you.

Keep notes on your impressions. Are their materials professional and up-to-date? Are you treated courteously by a friendly and knowledgeable member of the corporate office? Are your questions and concerns answered to your satisfaction?

What you see from the company at this time may be an indication of the type of support you would receive as a franchisee in their system.

STEP 4
Your next step is to read the company’s UFOC (Uniform Franchise Offering Circular), a document every franchise in the United States is required to provide. From this you will learn the history of the company, the training and marketing programs, and what costs, royalties and fees you will be required to pay.

Some franchisors also provide earnings claims in the UFOC that will help you estimate the potential of the business.

The UFOC is full of information about the franchise and it clearly explains the responsibilities of the franchisee (you) and the franchisor. Your UFOC review and understanding is a very significant part of the research process.

By paying attention to what you discover in a company’s UFOC, you can weed out franchises that just don’t measure up. Some warning signs of a franchise that is facing challenges are extensive litigation with franchisees or a closing rate of units greater than what’s being opened.

STEP 5
We consider this step to be of monumental importance when judging the likelihood of finding happiness in a particular franchise: CALL EXISTING FRANCHISEES!

Existing franchisees are your best source of information for finding out what really happens in a business on a day-to-day basis. You can ask what they like and dislike about the business, if they are happy with corporate support, and even get a feel for the type of earnings a franchise makes.

Gather a variety of opinions and you’ll get a clear picture of not only the franchise itself but of how you’d fit into the organization. That is why this step is so significant to your being able to make a definitive decision.

STEP 6
Your next step is to narrow down your choices. Okay, maybe it’s not all that easy. Let’s review what you’ve done so far:

1. Made a list of your strengths, experiences and needs
2. While keeping an open mind, found some companies that look promising
3. Requested information
4. Reviewed the UFOC
5. Talked with existing franchisees

Hopefully you’ve now found one or more companies that will meet your needs.

When you’ve made it this far, it’s time to go to Discovery Day (an on-site meeting with a franchisor). At this meeting you will be introduced to the top people in the home office and you may make a visit to a local franchisee, allowing you to ask even more questions and maybe to get some hands-on experience with the business.

Discovery Days are very interesting and exciting. When you leave, you will have a good understanding of the franchise. Don’t forget that this is a two-way street. They’ll be evaluating you as thoroughly as you evaluate their business.

STEP 7
The last step, of course, is making the final decision. Like any major decision, you will be filled with anticipation and anxiety, excitement and fear. Those are very normal feelings, experienced by almost everyone.

But if you’ve done your homework and followed the steps as outlined, you should be very comfortable with your decision. Congratulations – you’re ready to be a franchisee!

Kimberley Ellis is the President of Bison.com, a leading online resource for franchise and business opportunities. She has been quoted as an industry expert in USA Today, Wall Street Journal and a variety of local and regional publications regarding trends in business and franchising. Kim combines her entrepreneurial spirit with a diverse background in marketing and operation to help others succeed in franchising.

• 0 Comments

Perhaps the main motivation for potential franchisees willing to invest in a franchise or business opportunity is to escape the mundane world of “nine to five” working for someone else to fulfilling a long-cherished dream of business ownership. However it is naïve to think a franchise is the “perfect” business ideal. As with everything in life, there are both advantages and disadvantages, and in the case of franchising this is no different.

If you are aware of the pros and cons of investing in a franchise prior to signing on the dotted line, you are in a much stronger position to make positive changes as you go along. So here is a list of the pros and cons of investing in a franchise…

1. Proven business concept

A franchise should have an established brand name and corporate image before deciding to expand the business concept into franchising. The franchisor should have tested and proven the business model works effectively before expanding it as a franchise operation. You should always check the business model has been successfully proven, by talking to existing franchisees. In this way you know the “hard work” of starting a new business has been completed. It is your job as the franchisee to help the franchise network grow successfully.

2. Reduced Risk

Following from the above, franchising sets out to attract franchisees by eliminating much of the risk associated with starting a new business from scratch. It does this mainly through the franchisor putting the concept to the test of the marketplace and remedying any faults with the system prior to expansion. With the franchisor keeping a watchful eye on business pitfalls that might emerge for franchisees, risk is again reduced. The possibility of failure comes, as the saying goes, with the territory!

3. Combined Resources

The combined strength of a franchise network can have many advantages that a single start-up business can not avail of. The main advantage of the combined network is in the opportunity for franchisees to avail of bulk buying at competitive rates from large suppliers.

A well-established franchise can enjoy the same buying power as big companies can. But you should also double check with a franchise investment that you are either to buy your supplies from head office only or you are allowed to buy from different suppliers depending on time, money and other restrictions. Nevertheless, the extensive buying power of a large franchise network can be advantageous for the growth of a new unit.

4. Finance

It is much easier for a potential franchisee to attain the relevant financial funding from a reputable financial institution than it is for an individual setting up a business from scratch. Why? Banks and other financial organizations "love" the idea of franchising and know only too well the minimal risk associated with lending to a franchisee. That is, the franchisee, albeit he/she may be inexperienced within the business system, has the support and backing of a well-known franchise business model, existing franchisees and of course the franchisor. This makes lending money to a prospective franchisee more attractive than lending to a new business start up.

5. Exclusive Territory

Franchising seeks to eliminate the danger of competition within a specified franchisee territory, by granting each new franchisee the right to operate in a territory exclusive to him or her. However you must be aware that although you can avail of an exclusive territory to conduct your business endeavours, a similar franchise operation to yours can set up shop beside you and there is nothing you can do but rise to the challenge of competition.

As a potential franchisee you should research your preferred area for business and analyze any competition you may have and then ensure the franchisor can grant you exclusivity. This will help your chances of success and potential profitability.

6. Independence

As a franchisee although you may not have full control of the franchise network operations, such as marketing campaigns, business accounts etc, for many franchisees the idea of having someone else guide and help the business grow is a good thing. The overall success and failure of the business will depend on you, and that is a sure mark of being your own person- you should accept that you alone are not the sole author of the business. Franchisees generally are aware of this prior to investing in a franchise and this contributes to the success of the business.

1. Inflexibility

Franchising brings with it a certain amount of inflexibility, that is, the franchise operation and network is governed by a set of pre-described rules and the operations manual set out by a franchisor. This inevitably results in the continual need for uniformity amongst all franchisees involved within the franchise network.

These restrictions can be seen as a point of cohesion and strength. However, if the industry market is unstable, the franchise in general may be slow to react to fast industry changes. This can be frustrating on the part of the franchisee who may want to react to industry changes as they come along, while they must wait from an initiative set down by the franchisor.

The wisest franchisor will overcome this problem by a free flow of regular communication between franchise and franchisees. Regular seminars, conferences and talks will enable difficulties to be raised and solutions sought within a matter of hours. This creates cohesion and a sense of community participation for all involved and the risk of inflexibility decreased dramatically.

2. Not quite your own boss

The tight restrictions franchisors place on controlling the franchise network might appear too constricting for potential franchisees. But it is a necessary pre-requisite for franchisors to keep a tight rein on the franchise network of franchisees in order for the business to grow and expand successfully. The ideal situation is for the franchisor to maintain control over standards while at the same time allowing franchisees sufficient freedom to enjoy running the operation as their own business.

It is impossible for a franchisee not to put their own imprint on the business and in most cases a franchisor is happy to let the personality of the franchisee shine through the business operation. The best franchisors will encourage franchisees to contribute to the development of the whole operation.

3. Regular Royalty Fees

As part of the franchise agreement between you and a franchisor, you will be expected to pay a regular royalty fee at a specified time, how much and how frequently will be a clause stated within the franchise agreement. For some franchisees the idea of paying a regular fee to the franchisor can be a sore point.

However tough this may seem, continuing fees are an important issue to understand before accepting and signing the franchise agreement. You may run your franchise business successfully without the support of the franchisor in the long term.

Nevertheless, the franchisor can urge a franchisee to increase turnover in order to boost the amount paid in fees, which is calculated as a percentage of sales. The franchisee may prefer to increase profitability which does not mean an increase in turnover. This is undoubtedly a potential weakness in a franchise system and one to look out for.

4. The Franchisor- An “Unknown Element”

A potential franchisee does not have long to get to know the business personality of the franchisor in question and if you encounter a difficult relationship with the franchisor after investing, you will have a very troublesome business relationship to contend with.

Therefore, one of the risks associated with investing in a franchise operation is the “unknown element- that is the franchisor- involved. As a franchisee it is up to you to research the franchisor and the business by talking to existing franchisees and asking relevant business questions.

As you can see here from the outline of pros and cons of a franchise investment, the advantages of investing in a proven business model clearly out-weigh the disadvantages, and with careful consideration of the cons a potential franchisee can eliminate the cons quite quickly and focus on the positives of the business operation.

Aine Meade is a Website Editor for Franchise Direct, a leading Internet franchise advertising portal. Aine creates high quality franchise information for its international websites in the U.S., and Europe. Aine has a BA (First) in English and History; MA in Literature & Publishing; Diploma in Media Journalism and a Diploma in Marketing.

• 0 Comments

If you are considering a franchise as your next career move, you probably already understand a number of the benefits to being a part of a franchise system. However, as each franchisor will offer different levels of assistance, it can be confusing to someone trying to evaluate a potential franchise purchase.

Since the value of a franchise is that the system has been developed to have replicable results, you will want any system you evaluate to score high in those areas that are important to the success of your unit.

Location – Location – Location
If your franchise is going to be site-dependent, the franchisor should, at a minimum, provide guidelines for selection of a site and the general terms of a lease agreement applicable to this type of location. Some franchisors will provide company personnel who will help you search for and select a site while some even work with national real estate brokers to find the best properties. If your franchisor provides help in site selection and lease negotiation, you are working with a good company.

Build-out Assistance
A typical franchise will provide each franchisee with instructions for the design and lay-out of the store along with details of where to purchase the components. As group buying power an important benefit of being part of a franchise company, you should expect to pay less for these components as a franchisee than if you purchased them as a sole proprietor.

At the high end of franchisor build-out assistance are those companies with design groups who help the franchise design the store, sometimes with such high-tech devices as CAD (computer-aided design) systems. Also, some franchisors will even hire a construction team to do the build-out and then deliver the components right to the new business.

Initial Training
The majority of franchised businesses do not require a new franchisee to have previous industry experience, primarily because they believe they can train a person with good business acuity to run the business successfully. A good training program is therefore essential. Most franchise companies will bring the franchisee to corporate headquarters for classroom training and some will allow time for hands-on training at a nearby franchise unit or corporate store.

This initial training should cover all aspects of the operations of the business, including book-keeping, record-keeping, operations, recruiting and retaining employees, and finding customers. The franchisee should receive an operations manual and get answers to any remaining questions she may have so that she feels confident she will be able to get her business up and running.

Some franchisors will provide corporate or field personnel to work side-by-side with the franchisee during grand opening and during the first week of operations, ensuring the franchisee has mastered the training and achieves a comfort level with the business. Franchisors that are willing to train a franchisee’s manager along with a franchisee are providing a value-added service.

On-going Training and Assistance
A good franchise business will continue to improve and evolve with time and the addition of new units and on-going training is often a necessity. Similarly, a good franchisor will offer continuing educational opportunities to franchisees as well as providing on-going assistance as needed. Many franchisors provide a help-line for issues that come up in the field and some will make regular visits to the franchisee’s location. A company that provides conferences or other opportunities for a franchisee to connect with fellow owners has the best interests of their franchisees in mind as these opportunities allow for creative problem-solving, the sharing of best practices and can reenergize the business focus.

Marketing Expertise
Your franchisor should provide you with a complete marketing plan for your new business that covers grand opening through at least the first 3-6 months. Since the franchisor has every reason to want you to succeed, a savvy franchisor will do much more. Many will provide you with the actual marketing materials, professionally produced. These may include pieces such as posters, banners, direct mail postcards, newspaper ads, and maybe TV and radio spots, all of which can be customized for your location.

Permits, Compliances and Other Legal Issues
Depending on the type of business, you may also need assistance in dealing with local governmental agencies for various permits. If your franchise involves food or beverage, there are numerous health-code compliance issues you will need to handle. Your franchisor should provide help in these areas so that your opening is not held up waiting for permits to come through.

There are several ways to find out how the franchisor handles these support items. The first, of course, is that you will want to ask questions about each as part of your investigation into the business. The second step is to talk to existing franchisees about the support they received and how well prepared they were to open and run the business.

Be sure to ask these franchisees if they felt there was anything missing from the training and support they received and if there is anything they wish had been more complete or done differently. If the company you are investigating scores well with these franchisees, you can be confident you will be happy with the support they will provide to you.

Kimberley Ellis is the President of Bison.com, a leading online resource for franchise and business opportunities. She has been quoted as an industry expert in USA Today, Wall Street Journal and a variety of local and regional publications regarding trends in business and franchising. Kim combines her entrepreneurial spirit with a diverse background in marketing and operation to help others succeed in franchising.

• 0 Comments

Perhaps one of the most important elements in driving the success of your business or franchise venture is to market you business in the most effective manner to get high visibility of your company, products and services. While you may think a start up business will not have the capital available for a huge advertising campaign that involves national exposure on television, billboards etc, but PR can offer a cost-efficient and effective alternative...

One great aspect in investing in a franchise is the instant solid brand recognition you receive from the start. Your business will have been established within a consumer’s mind prior your investment in the franchise. However, in order for your franchise to succeed within its own exclusive territory, you need to gain promotion of your business with local people to make it truly successful.

Your first step in building a visible marketing business portfolio is to create awareness of your business within the local market place. And how do you achieve this? Gaining coverage in local media, whether it be press or radio or local TV, will help put your business ‘on the map’ and has the added advantage over advertising of being more likely to be read- and more likely to be believed!

If someone reads an editorial piece on how good your business service, products is, then they are more likely to trust this source, than a 30 second advertisement recorded on radio…In saying this, editorial coverage has also the added benefit of providing you with the opportunity to say more about your business, products and services than a short advertisement will allow.

So what makes a good PR story? The launch of your new business within the local market place is a good start. Thereafter you should announce:

• new business gains;


• achievements and awards;


• special deals;


• promotions and


• family, birthday and seasonal occasions.

A regular flow of newsworthy information will increase your business credibility and visibility in your locality and even outside of your local marketplace. This is a classic example of pull factor, whereby word of mouth can drive new customers to come looking for you. Once you have achieved this pull factor, your well on your way to business success and profitability…

Next make sure you send your story to the right place. It is important to find out the correct names of editors, writers, news reporters, radio editors who you will be contacting to promote your PR story. Keep your communications simple and to the point. Journalists do not what novels! They want snappy and short editorial pieces of news that is to the point, gives factual information and possibly a short bio of the business. Where possible include a photograph to illustrate your story too. As readers our eyes are drawn first to pictures in the pages of newspapers and magazines, and a good picture with your PR story should grab attention…

There are other forms of “PR” that falls under the banner heading of press releases, such as your business sponsorship of local sports events and charity events, supporting customers and clients can be an effective means in creating brand awareness and high visibility of your business. The principle of PR is based on fostering positive perceptions of your business through communication of information. What people feel and say about you- your customers, suppliers, business franchisees and franchisor, the wider community- will influence potential customers and make a real difference to your business success in the future.

In short, PR is not just about generating a “feel good factor” but in making a significant contribution to real business success for you and the franchise operation.

For more information on PR and marketing campaigns and incentives, please feel free to leave me a comment…

Aine Meade is a Website Editor for Franchise Direct, a leading Internet franchise advertising portal. Aine creates high quality franchise information for its international websites in the U.S., and Europe. Aine has a BA (First) in English and History; MA in Literature & Publishing; Diploma in Media Journalism and a Diploma in Marketing.

• 7 Comments

If you are like most women, you chose a career path at the tender age of 18 or 19 and have dutifully followed that path for many years. But let’s say you’ve grown tired of your career, or worse yet, never liked it to begin with. What are your choices?

-Stay where you are and make the best of it
-Change careers and start all over at the bottom
-Take advantage of the training offered by a franchisor and become your own boss in any industry you choose!

Let’s imagine a woman has been in public relations for ten or fifteen years but has a burning desire to spin pizzas instead of situations. What is she to do? As everyone knows, it isn’t easy for someone 40 or 50 to quit a career and start over, especially if she wants to try an entirely different field. She would have to give up a steady income and face months or years of reinventing herself. Perhaps she’d take a job at a pizza parlor and hope to learn enough to open her own shop someday. An alternative solution may be that she could buy a pizza franchise and take advantage of the training and support offered by the franchisor. Provided she has the financing, that would-be pizza chef could be managing a team of pizza spinners in just a few months.

Many or even most women will change careers at least several times their lifetime, whether because of changes in the economy or workforce, or because their careers don’t provide them with enough money/control/opportunities/ etc. While it was once common for someone to keep the same job from college to retirement, this had changed dramatically, particularly in the past 10 or 20 years, and this trend is expected to continue. Studies suggest that teens today may have between six and 12 careers in their lifetime.

Besides – many people really enjoy the challenge of a taking on a new career. Corporate executives replace their suits with sweats and open fitness centers. Doctors become fried chicken moguls and teachers get remade as pet groomers.

How do they make the transition? Many times through the power of franchising and one of the bonuses you’ll discover about franchising is that they can train you to excel in a job you’ve never done before!

No Experience Necessary

If you are a woman who is ready for a career change via franchising, the training a provided is one of the most important benefits a franchise system will offer you. The benefit of training goes both ways. It provides you with the tools you need to learn a new career and be successful in your new business. But it is also important to the franchise company. The franchise system depends on the integrity and stability of their brand from store to store and franchisee training is essential to this process.

You’ll find that a good franchise system will take pride in their training programs because, through the payment of royalties, your success becomes their success.

And guess what? Most franchises don’t require you to have experience in their field. In fact, many don’t even want a franchisee with previous industry experience. Because the systems of a franchise are structured for maximum success, previous industry experience often gets in the way when training a new franchisee.

Branding

Branding is another area where a franchise can offer you a shortcut. From California to Washington DC, you can buy a Häagen-Dazs ® Mayan chocolate cone and the quality and taste of the product will be exactly the same. If you own a Häagen-Dazs Shop, the public will know what you sell and that awareness will often make the difference between the success and failure of your business. Imagine how long it would take you to create a branded awareness of your new business if you started from scratch, not to mention the cost of hiring firms to create and advertise your brand.

Just as important to the quality of the product is the service the public expects from a franchised concept. You never know what to expect from the staff at “Jane’s Ice Cream Parlor” on the corner but you can trust that the people serving you at a Häagen-Dazs Shop will be friendly, clean and efficient. Why? Because the franchisor has set standards for employees and provided training and guidance in hiring practices. Everything that effects the perception of their brand is accounted for in the franchisor training.

Franchisors Care About Your Success

Your number one reason for choosing a franchise business over creating your own concept is that studies show your chances for success are exponentially greater. The franchisor has done many things before franchising the business that you, as a franchisee, you won’t need to, including establishing and building the brand, testing a variety of marketing concepts, finding the best way to deliver a quality service or product, and researching the best value in suppliers.

Most franchisors offer help to their franchisees in a combination of important areas, which may include: site assistance, initial training, operations systems, field support, grand opening assistance, national marketing programs, on-going training, and full-time encouragement for you to succeed. They become your business coaches and cheerleaders as you establish your new career.

The greatest merit of a franchise system is that you should be able to walk right into your new business after training and expect to have the tools needed to make it successful. It’s up to you, of course, to put in the hard work that will make that success a reality.

If you are thinking about a career change, don’t overlook the advantages of letting someone else do much of the work for you. A great franchise will offer you the training and tools you need to not only start a new career but to own your own business in any field you choose! Consider it a “shortcut to success.”

Kimberley Ellis is the President of Bison.com, a leading online resource for franchise and business opportunities. She has been quoted as an industry expert in USA Today, Wall Street Journal and a variety of local and regional publications regarding trends in business and franchising. Kim combines her entrepreneurial spirit with a diverse background in marketing and operation to help others succeed in franchising.

• 1 Comments

The food franchise industry is the largest and the most profitable of all the franchise industries. The biggest sub-industry of the food sector is fast-food franchises, such as McDonald’s, KFC, Burger King, 7-Elevin Inc, and many more fast-food franchises. But every year there is always a new departure in the food industry that rivals fast-food eating and dining, and 2008 is no different.

This begs the questions, which way are consumer food trends heading for 2008? Although consumers are constantly bombarded with messages about healthy eating, encouraging them to cut down on fats, sugar and salt, obesity levels are still at an all time high. Convenience foods and takeaways are increasing. Nevertheless, there is a still a huge part of the market that is interested in new, healthier food which is all part of a global campaign for awareness of living a healthy, balanced life.

As a result the food industry is responding to consumer’s demands and changes in the market for fast-food convenience food. I have identified 10 key food trends that are encompassing this new desire for healthier foods, and these trends will be big news in the food franchise industry in 2008.

1. Wellness Foods

In response to government and health organizations warnings for greater awareness of what we take for granted in relation to excessive food habits, food companies are producing more foods with lower salt, less fat, more grains and fibres as well as other types of nutritionally beneficial ingredients.

The combination of nutrition and medicine is offering franchisors the opportunity for unlimited scope for new product developments. Recent examples include green tea drink with ginger that burns calories rather than adding them, vitamin enhanced beer and dark chocolate sold as an antioxidant.

2. New World Foods

There is a burgeoning interest in new foods sourced from “new” or “exotic” places. Superfruits like the purple acai berry from the rain forest, which has already achieved a market place in health food shops could make the transition to mainstream if undertaken effectively by clever business people.

Some have suggested that Peruvian cuisine- a combination of Spanish, Italian, Indian, Japanese and native cookery- could be the next big ethnic food. Coconut is finding new uses such as natural juice while fruit soups have also been encouraged as holding consumer potential.

3. Ethical/Environmental eating

This trend overlaps with wellness since both espouse organic and free range foods. However ethical eating goes beyond natural taste and health and into the realms of green politics and anti-globalization. It includes concepts of “fair-trade” and “sustainable” and also “food miles”, which brings together the related concepts of locality and seasonality. Good farming practices in terms of the treatment of livestock are also part of this trend. Organic or free-range food products will be a top of the food list for food franchises 2008-2012...

4. Ethnicity

Ethnic flavors that draw inspiration from distant cuisines are increasingly popular in the U.S. and across Europe. Vietnamese cuisine is becoming popular and, in cities, sushi is now a mainstream restaurant cuisine, and, in some locations, a mainstream supermarket product.

Spanish cuisines and South American restaurants are identified as trends with consumer potential. Similarly Asian food is also becoming quiet a popular food trend across the U.S., with great tasting low fat cuisines full of flavor becoming the dish of the day!

5. Water

Water is huge and is increasingly becoming a political and social conundrum, with the effects of global warming and the reduction in levels of water both for living and for consumption. The market potential for bottling naturally flavored water is huge and continues to be a highly lucrative industry. For example, there are now water bars, water menus along with some water sommeliers in restaurants to pair water with good food choices.

6. Specialities

Making ordinary food special, such as the way water can now be viewed as having health or other benefits, and can come in a range of product variations, is another growing trend.

An example is salt which has been diversified into gourmet sea salt, Hawaiian Red, Black Lava, Sel Gris, pink salt from the Andes and Tahitian vanilla salt. The variations are endless and any “ordinary” food product can be diversified into numerous “types”.

7. Portion Control

Portion control is one of the keys to attaining a healthy diet and losing weight effectively. This principle is also having a key influence on products and services within the franchise industry, such as “portion-controlled scoops”, or “portion-controlled plates” that help individuals effectively measure what is a good amount or bad amount of the food groups for each meal.

In addition, Spanish tapas, Greek meze, and Japanese izakayas are all types of the “portion-controlled” food an individual can buy in a restaurant. Manufacturers have also developed calorie-controlled mini portions of snacks and confectionary in response to healthy eating trends.

8. Constant Diet

Dieting will always be big franchise industry news, with the rise in products and services that help people diet lose weight and manage their weight. The increased pace in everyday life, the stress and longer working hours has ensured a consumer society that is dependent on quick food products.

But this is not great for the waistlines! Manufacturers have as a result come up with new services and products to encourage healthier eating and dieting. More personalized diets tailored to an individuals needs is becoming the new constant diet trend…

9. Provenance

Consumers are increasingly becoming aware of where their food comes from and its origins for safety. This trend overlaps with both wellness eating and ethical eating, but it is also a food trend and consumer preoccupation in its own right. Consumers no longer accept less than transparency. And this means products and services must display origins of content and structure...

10. Retro eating

Consumers, particularly boomers and generation X, tend to evoke sentiments of traditional food products. For the younger demographics, the concept of retro eating can be fun and exciting. There is an association with foods that are additive-free and pure, which, ostensibly, predate mass production and factory farming. And then there are as many new angles to retro eating as there are hindsight re-interpretations of history.

Appeasing today’s consumer is no small task. Food products need to address health concerns with features such as whole-grains, pro-biotics, omega-3, antioxidants, carotenes, vitamins, sugar-free and low-salt together with a dash of the three E’s- ethnicity, exoticism, and ethics- to top it all of, they need to be packaged in convenient, calorie-friendly portions!

Aine Meade is a Website Editor for Franchise Direct, a leading Internet franchise advertising portal. Aine creates high quality franchise information for its international websites in the U.S., and Europe. Aine has a BA (First) in English and History; MA in Literature & Publishing; Diploma in Media Journalism and a Diploma in Marketing.

• 1 Comments

I started playing golf about 10 years ago and over time have come to love the game. Although technique is a large part of what drives many golfers back to the greens, golf also has a very specific set of rules that define the game and create an equal playing field. The rules spell out how to play, how to keep score and how to determine a winner.

Franchising, too, has a set of rules, and these rules are manifested in a document called the Uniform Franchise Offering Circular (UFOC). Each prospective franchisee of every franchise company in the U.S. will receive this document as a requirement of the Federal Trade Commission. Effective since 1979, the stated purpose of the FTC rule is:

“The Rule is designed to enable potential franchisees to protect themselves before investing by providing them with information essential to an assessment of the potential risks and benefits, to make meaningful comparisons with other investments, and to further investigation of the franchise opportunity.”

In other words, the UFOC should provide you with enough information to be able to make an informed decision about purchasing the franchise. The UFOC serves as a protection for the individual against making a decision based on information not supported by fact and should be read carefully by each and every woman looking at buying a franchise as it contains such “need to know” items as the costs and fees involved, any litigation history of the franchisor and much more.

The FTC Rule requires franchisors to provide the UFOC to the prospective franchisee at the earlier of the first personal meeting or 10 business days before the franchisee signs an agreement or pays any money. (The UFOC will probably contain a receipt for you to sign and date, to show they have complied with this rule.) It also provides that the franchise agreement must be given to the prospective franchisee at least five business days before the franchisee signs any agreement or pays any money. A franchisor’s UFOC must be updated on an annual basis, or sooner if certain conditions are met.

Here are some of the items a UFOC must contain:

• History and Experience. The franchisor must provide you with a history of their past activities, especially as it may relate to potentially negative information. This information must be provided not only for the company itself as well as for its predecessors and affiliates but also for the officers and directors. The information includes factors like the business experience of the company and its principles and any fairly recent litigation or bankruptcy history for either.

• Financial Factors. The company must disclose to you the relevant financial terms of the franchise opportunity. This would include the initial franchise fees, other startup costs, and an investment range estimate for your total cost to get into the business. The UFOC must also disclose any other fees, such as the royalty, marketing and renewal fees that the franchisee will have to pay throughout the life of their franchise.

• Obligations and Restrictions. The company must disclose the obligations of both you and the company under the terms of the franchise agreement. They must also spell out any mandated restrictions that you will operate under in terms of your purchasing options and behavior as a franchisee. This may include such items as site selection and development, training, trademarks, customer service, advertising, personnel, territory, reporting and dispute resolution.

• Earnings Claims. FTC rules leave it up to the franchisor whether they want to supply information about the earnings that can be achieved in their business. If a franchisor does want to provide earnings claims, they must follow stringent rules on how this information can be given to a prospective franchisee. It is essential for the franchisor to make sure that the data provided is as accurate and representative as possible and they must also clearly label any assumptions or qualifications on the data provided. As a result, earnings claims can take a variety of angles and approaches, so reviewing the background information is vital.

• Exhibits. The company must also provide other data including audited financial statements, current franchisee lists with contact information, contracts and receipts. Item XX, information regarding franchisees of the company, is particularly important to you as you will be calling a number of these franchisees to learn about the business from the franchisee point of view. Item XXII contains the Franchise Agreement, which you will want to review with your franchise attorney before signing.

Individual State Requirements
In addition to the laws that mandate disclosure, there are also some states that have passed specific laws to further protect franchisees in that state. These laws may add additional disclosures or rules about franchise agreement terms. As an example of this, there are a number of states that require that the legal venue for any dispute must be in their state rather than in the state where the franchise company is located. These types of additional requirements vary from state to state but any that are appropriate to your situation in your state should be disclosed in the UFOC you receive.

Your responsibility
The most important point to remember regarding the UFOC is that you need to read and understand the material that the franchisor is disclosing to you. The FTC has a requirement that these documents must be presented in understandable English so that the material should be clear. It won’t make any difference, however, if you don’t carefully review the material. After you have read the document, you may want to have your attorney go through the paperwork as well.

Make sure you take the time to study the information supplied to you and you’ll have a much better chance of making sure that these legal requirements actually serve their purpose of protecting or safeguarding your interests. Just as a good SCRABBLE® player knows the 16 words that use a Q but don’t need the U, and that playing a 7-letter word like “qindars” will gain her 50 bonus points, those who read and understand the rules of the UFOC are also likely to be ahead in the game.

Kim Ellis is the President of Bison.com, a leading online resource for franchise and business opportunities. She has been quoted as an industry expert in USA Today, Wall Street Journal and a variety of local and regional publications regarding trends in business and franchising. Kim combines her entrepreneurial spirit with a diverse background in marketing and operation to help others succeed in franchising.

• 0 Comments

The old adage “If you fail to plan, you plan to fail” is especially important for first time franchisees. Those who understand the benefits of business planning are more likely to be successful and pro-active to management decisions, than are those who react to day-to-day operational issues. Franchisees who fail to plan strategically end up confronting problems head on and may be unable to manage the business effectively on a daily basis.

This type of business management can have a negative impact on the franchise, staff and other individuals involved in the operation. It can also leave very little time for any other business management concerns. Therefore it is necessary for franchisees to construct an effective business plan for their franchise system.

Your business plan will be the “sales document” for you and your business and its preparation should project the image of what you want for your business.

The following is a useful guideline on how best to approach drawing up a business plan and the key terms it should contain.

1. Introduction
• Purpose of the business and business concept;
• Overall business objectives;
• Legal status of the business stated; benefits and shortcomings of this business system.

2. The Product and Service
• Product or service your business will offer; include relevant history of the franchise product
or service;
• List the Unique Selling Point (USP) of your business product or service; the key feature
that makes your product stand out from the rest in the market place;
• How the product or service can be developed with the help of the franchisor.

3. The Personnel
• Include details of anyone who will be involved in making your business a success. These
people are a very important asset to your business success. Include in this section:
• Brief summary of each person’s skills and knowledge of the particular sector, including
their personal assessment of attributes, strengths, weaknesses as well as your own
assessment of each person;
• Relevant experience, commitment and reasons for involvement;
• Don’t forget to include yourself in this assessment of key personnel- you are the driving
force behind the business operation.
• Include a detailed CV for each person in the “Appendix” at the end of your plan.

4. The Market
• This is probably the most important section of the business plan. Without a clearly defined
market, your business will not succeed. If you can show that you have “done your
homework”, you will gain credibility for the whole business plan. Your franchisor will also
have research in this area you can avail of.
• Describe the current conditions in the market place for your product or service;
• Detail any relevant facts and figures relating to the market sector(s) that you will be
targeting, and the type(s) of potential customers for your product or service.
• Details of competitors should be included with reasons why potential customers will
choose your product/service over your competitors.

5. The Marketing Plan
• Include your marketing objectives; i.e. number of sales.
• Where your product or service will be positioned within the market place in terms of
image, price and quality. You can avail of franchisor assistance in determining the
marketing strategy.
• Planned marketing, PR campaigns and advertising;
• Customer service policy is planned and how it will work.

6. The Operation
• Include sources of supply, labor and materials;
• Detail resources required to operate your business; what you already have and what you
will need to acquire;
• Identify any crucial procedures or sensitive issues and outline possible solutions;
• State where you intend to operate from- your current premises and future requirements;
• Outline your projected Health and Safety policies.

7. The Premises
• Location;
• Future business growth;
• Running costs and Uniform Business Rates, rent, etc.
• Insurance
• Planning Consent, planning issues.

8. Financial Information

(a) Introduction: Start with the key facts; the forecast profit (or loss) for the year;

• Whether additional financing will be required and what for;
• Break even sales for the business should be calculated and shown as a % of your
anticipated sales;
• Details of the money you need to take out of the business to live on – required income.

(b) Profit and Loss Forecast

Your forecast profit (or loss) should be based on your anticipated sales, minus your direct costs and overheads. The assumptions made should include:

• Justify anticipated sales as best you can;
• Any direct costs (materials, etc) should be detailed;
• Don’t’ forget overheads;

(c) Cash Flow Forecast

To anticipate how much cash your business will require, you should convert your profit and loss forecast. List the following assumptions:

• When will you get the money from sales;
• When you will have to pay suppliers;
• The timing of specific overheads;
• How much capital equipment that you require for the business. Differentiate between
existing equipment and expenditure still to be made- how much and when.

9. The Appendix

This is the final section of the BP. It should include the detailed information mentioned earlier and the following:

• Details of premises;
• Insurance Details;
• Product brochure, photographs, letterhead.
• Anything else that you believe will enhance the credibility of you or enhance the credibility
of your business.

If you use these guidelines as your point of reference to guide you through creating your own business plan, you should have no problem in writing a successful Business Plan for your own personal use, or for approaching investors for your business, financial institutions and a franchisor.

Aine Meade is a Website Editor for Franchise Direct, a leading Internet franchise advertising portal. Aine creates high quality franchise information for its international websites in the U.S., and Europe. Aine has a BA (First) in English and History; MA in Literature & Publishing; Diploma in Media Journalism and a Diploma in Marketing.

• 0 Comments

The lure of franchise ownership can be a heady experience. You imagine the thrill of being your own boss, creating wealth for yourself instead of someone else. But you don’t want to enter the search process unprepared, susceptible to mistakes.

You have so many questions: Will you be happy as a franchisee? Can you make the money you need to provide for yourself and your future? Where do you even start, with thousands of franchise opportunities available?

Before you even begin looking at franchises, you need to do an introspective self-evaluation of your own strengths and challenges. Sit down, get out paper and pen, and as objectively as possible answer these questions:

SKILLS / STRENGTHS
• What part of your current and past jobs have you liked doing the most?
• List your skills and evaluate how well you perform each.
• Describe the work environment that most appeals to you.
• Are you an animal lover? Auto buff? Artistic? What skills/hobbies do you have that may be applicable to a franchise business?
• Are you status conscious? Does it matter to you what the product or service of the franchise is or does the business potential matter more?

CHALLENGES
• What part of your current and past jobs have you liked doing the least?
• List your weakness, those things you’d not want to do or would want to hire someone to do in a business.

MANAGEMENT SKILLS
• Do you have experience managing employees? Did you enjoy it?
• Are you comfortable with recruiting employees?
• Do you have the experience and skill needed to create a work environment that will allow you to retain employees?

FINANCIAL CONSIDERATIONS• How much capital do you have to invest?
• Can you afford to do without a regular income during the start up phase of your new business?
• What are your financial goals?
• How do you see your lifestyle changing as a result of meeting your financial goals?
• How do you feel about taking the risk of becoming self-employed?

ARE YOU A TEAM PLAYER?
• Franchising is all about following someone else’s system. Can you picture yourself in this role, executing a system you didn’t create?

Once you have answered these questions, you’ll begin to see a clearer picture of what talents you can bring to a franchise business and what you expect to receive in return. The next step is to start looking at opportunities and evaluating them based on your answers. It may take some effort to find the right franchise so don’t compromise.

Franchise opportunities come in many shapes and sizes and you never need to settle for one that is just not a great fit. There are businesses you can run yourself from your home and others that call for multiple unit locations in upscale malls with numerous employees.

Choosing the franchise opportunity that best matches your needs, interests and style is your greatest assurance of happiness and success.

Kim Ellis is the President of Bison.com, a leading online resource for franchise and business opportunities. She has been quoted as an industry expert in USA Today, Wall Street Journal and a variety of local and regional publications regarding trends in business and franchising. Kim combines her entrepreneurial spirit with a diverse background in marketing and operation to help others succeed in franchising.

• 1 Comments

In the early days of franchising, the relationship between franchisors and franchisees was a lot less complicated and less sophisticated, and the franchise agreement was a lot less vague than it is now. Today many franchisors limit what they offer to franchisees within the franchise agreement. The reason for this lack of specific clauses is because franchisors fear franchisees will demand more from their franchise agreement if more clauses are added in the agreement at the begining of negotiations.

So what does this mean for potential franchisees and what general clauses should they expect to be positioned within the franchise agreement?

1. Training

It is essential in franchising, that franchisors must provide training for new franchisees in how to operate the franchised business. This obligation to train must continue beyond initial training, so that franchisors are obliged to provide continuing and further support to franchisees during the continuation of the franchise agreement. This must be stated in the franchise agreement from the beginning...

2. Protection

Franchisees pay franchisors for the right to use the franchisor’s intellectual property such as the trade name, trade marks, know-how, copyright, business system and so on. A balance has to be struck between what is necessary, desirable or practicable for the interests of the franchisor, the franchisee and the franchised network as a whole.

Franchise agreements should contain provisions relating to branding/trademarks and its portection (for example, taking court proceedings against infringers of franchisor's intellectual property) so that prospective franchisees can make a decision, as to whether such provisions are acceptable to them or not.

3. Support

Crucial to any successful franchised operation is the level of support a franchisor gives to its franchisees in its operation of its franchised business. This after all is one of the things franchisees pay for.

Therefore there should be a positive obligation on the part of the franchisor to provide such support as a franchisee may require from start to finish. The level of support however, will vary from one franchisor to another. The best advice here is to state clearly what support is offered by the franchisor, and if there is a possibility of continual support.

4. Improvements

One of the fundamentals to any franchisor/franchisee relationship agreement is the on-going improvement of services, products and the business system itself which is implemented from the start of the franchise agreement.

One of the principal obligations of franchisees is to sell goods or services which are the subject of the franchise, not to develop them. It is up to the franchisor to think of improvements for the business and to implement these changes with the help and assistance of the franchisee. At the beginning of the franchise business, improvements to the business system must come from the franchisor.

5. Quality Control

Different franchisors have different methods of ensuring that quality is maintained throughout their franchised network. Before franchisors can do this they must be sure of the quality of their own system, products, services, staffing and so on. This is best achieved by demonstration, and these days very few if any franchisees will buy a franchise without having first proven the business system works effectively.

Having established a high quality business system, the franchisor must also state in the franchise agreement, that all franchisees must meet the standards of quality put in place. This ensures that high standards of quality are met and the business system can run more smoothly.

6. Advertising marketing and promotions

This is the last obligation, and one in which not everyone will agree to. Some feel that the obligation to provide advertising marketing and promotions of the franchise, at least at the national level, should be that of the franchisor.

Much depends on the nature of the business. In some cases franchisors are content to leave it to the franchisees and feel that their franchised business would benefit little, by any form of national advertising.

Other franchise systems are increasingly reliant on national advertising and marketing campaigns, and promote such campaigns in a consistent way that involves the entire franchise network.

In essence, PR and Marketing is generally regarded as a beneficial campaign for the effective promotion of the business system, and most franchisors will obligingly manage campaigns on behalf of the franchisees.

In other cases, the franchisor may enable localized campaigns to be conducted and managed by the franchisees themselves. Once again, this obligation on the part of the franchisor will be mentioned within the franchise agreement.

There are many more “obligations” by which a franchisor should help a franchisee operate a franchise system successfully. It is up to the franchisee to study carefully the clauses within the franchise agreement to understand fully the consequences involved within running a franchise business before signing on the dotted line...

If you have any more obligations a potential franchisee should be made aware of it, please feel free to leave a comment.

Aine Meade is a Website Editor for Franchise Direct, a leading Internet franchise advertising portal. Aine creates high quality franchise information for its international websites in the U.S., and Europe. Aine has a BA (First) in English and History; MA in Literature & Publishing; Diploma in Media Journalism and a Diploma in Marketing.

• 0 Comments

If you’ve ever dreamed of owning your own business, you’re not alone. The desire for the autonomy and financial security that being your own boss can provide has never been more prevalent than it is today. There are many reasons for this but a main one would have to be that as big business gets bigger, the value of the individual employee is diminished and people are fed up with being disposable. Owning a business is a great way for a woman to take charge of her future.

One way to become a business owner is through franchising and the franchise industry is at an all-time high. There are more franchised businesses than you can possibly imagine. A recent survey found almost 500 concepts in fast food alone, a category that represents only 20% of U.S. franchises. The IFA Educational Foundation’s Economic Impact of Franchised Businesses study indicates there were three quarters of a million franchised businesses in 2001.*

There are other ways to become a business owner, include buying a business opportunity and creating a business from the ground up. There are definite advantages and some disadvantages to owing a franchise business over these other business ownership options and the franchise model is not right for everyone.

To see if franchising could be right for you, compare your previous business experience, your motivations and your current situation to the following examples.

Franchise Ownership

Let’s imagine that you are in your early 40s and have worked for a half a dozen large companies over the last 20 years. You’ve been recently laid off but even before the layoff, you realized you desperately wanted to change careers and find something that would allow you to use a larger skill-set and provide a greater income. Your company has given you a cash settlement and you are keen to take charge of your life, become your own boss and try something different. You want a good income and are willing to put in whatever hours necessary to jump start the new career but your overall goal is to eventually work reasonable hours and have more time for yourself and your family.

If your history is similar, you are probably an excellent candidate for franchise ownership. This path will allow you to benefit from a proven system of operations and a training program that will quickly get you up and running. As you have no previous business ownership experience, the ongoing support you will receive from a franchisor will be vital to your success. Many franchise opportunities offer a turnkey package that will include almost everything you need to start your business. In addition, most franchisors require no previous experience in their industry so you can be open to a variety of types of businesses and won’t need to stick to the one industry you know.

Another advantage to franchising is that franchisees can take advantage of lower cost materials due to group buying power. They also learn from each other and usually form a peer support system. Because you won’t be occupied with every minute detail of owning a business, you will be able to concentrate on growing your business.

Franchisors learn from their franchisees and use this information to continually improve their systems. Data from other franchisees can be used to help you predict your break even timeframe and franchisors are required to provide you with a UFOC (Uniform Franchise Offering Circular), which will help you learn about the company, the officers, the current franchisees, and any litigation against the company.

Franchising is a business model that works very well for those who have previously been in middle or upper management – particularly women as they are historically more likely to comply with a franchisor’s rules. Women, many franchisors report, are also quicker to see the value of using a proven system and less likely to waste time trying to fix something that’s not broken.

Compliance with a franchisor’s rules can also been seen as a disadvantage to franchise ownership. A franchise lets you be in charge as long as you follow and adhere to all of the elements of the franchise system. This is necessary so that the franchisor can offer consistency across the brand – and let’s face it, they’ve done the research and tested the procedures so their way is usually the right way. This is also a benefit to the consumer who can expect comparable quality products or services no matter which franchisee he patronizes, anywhere across the country or around the world.

Another perceived disadvantage is that a franchisee must pay royalties and sometimes a marketing fee to the franchisor. Royalty payments are compensation for everything the franchisor provides, including access to the brand, the operating system and related items. The franchisor uses the marketing fee to provide national advertising to build the brand and drive market penetration at a greater level than a franchisee could do on her own. Also, national marketing funds enable franchisees to benefit from professionally produced marketing materials and realize efficiencies from commingled funds.

If your are comfortable learning from others who have experienced success and would rather follow a proven trail than bushwhack your way through the jungle, buying a franchise could help you achieve your personal and financial dreams. However, if you’re the type of woman who likes to run with scissors and would never stop to ask directions, there may be better options for you. Read on!

Buying a Business Opportunity

As another example, let say that a varied work history has given you some great skills which you wish to put to use running your own business. You are not concerned about the type of business you buy but want to have freedom to run it your way. You would be okay with a certain degree of risk but also recognize the advantages of an established system of operations.

A business opportunity is a business you buy outright and have the freedom to run any way you choose. The benefit of a business opportunity is that they generally provide you with a successful business model and possibly some training and marketing assistance. The initial investment is usually lower than for a franchise and there are no ongoing royalty payments.

A downside to a business opportunity is that the seller isn’t as invested in your success or failure as is a franchisor because they make their money up front. Therefore, you won’t have extensive ongoing training, assistance, a national marketing program, research and development, etc. The risk factor is probably greater than for owning a franchise but could be less than starting your own business.

Starting Your Own Business

In this third scenario let’s assume that you have a steady, predictable income, perhaps from a working spouse or other source. You think of yourself as a truly entrepreneurial woman and you are brimming with ideas for new products or services and love to “tinker” with things until they are just as you want them. You are strongly attracted to the idea of being your own boss and don’t like to answer to others. You’ve previously been a business owner and have enjoyed the experience. You have the drive to follow through on your plans and have a background in a variety of disciplines, including sales, marketing, accounting and management, so you are not looking for outside support. In addition, you have plenty of money to spend on researching and developing your product/service so a predictable timeframe for break even isn’t a concern.

If you are like this type of person, one who likes blazing her own trails, franchise ownership is not for you. Instead you will be more comfortable setting up your own business using your own ideas. This is the most risky way to become your own boss because you will not have the proven operations system, nationwide brand and marketing, and the ongoing support of a franchise company. You may also have more difficulty obtaining business loans and the time from inception to when you start turning a profit will be hard to predict. On the plus side, you will owe no royalties and can run you business just as you please.

Historically this is the model least likely to succeed on average so it is recommended only for truly exceptional individuals who have the desire and stamina to start their own business based on their own unique idea or approach.

The chart below will help you compare the advantages and disadvantages of these three types of business ownership opportunities. For a majority of people, franchising has proven to be a viable way to become a business owner. For the most part it offers the lowest risks and the highest level of support. Because a franchisor doesn’t succeed until the franchisees do, you’ll find a team of dedicated professionals willing and able to help you every step of the way, from site selection to employee hiring to grand opening. They will keep in touch with you from the very beginning to years down the road and have web sites, toll free numbers and dedicated staff to make sure all your questions are answered quickly.

But it takes the right sort of person to be a happy and successful franchisee. Before you become too involved in the process of finding a business to buy, carefully consider which type of opportunity will be right for you. It can make all the difference between the success and failure of your new venture.

Business Ownership Comparisons

* IFA Educational Foundation-FRANdata study released August 2006

Kim Ellis is the President of Bison.com, a leading online resource for franchise and business opportunities. She has been quoted as an industry expert in USA Today, Wall Street Journal and a variety of local and regional publications regarding trends in business and franchising. Kim combines her entrepreneurial spirit with a diverse background in marketing and operation to help others succeed in franchising.

• 1 Comments

Susan, a bright, energetic and make believe person, has decided to become a business owner by buying a franchise. She understands that there are many steps to the process and asks me how long it will take before she will be able to open the doors to her business. Figuring she wouldn’t be satisfied if I told her that it could take anywhere from several months to a year or longer, more or less, I came up with the following timeline:

Step 1: Finding the right franchise

Susan could be out shopping and see a for sale sign in the window of a storefront franchise. If she likes the business, can meet the seller’s price, is approved by the franchisor, and gets in on a franchisee training program right away, Susan could be running her new business in a short period of time.

However, a more likely scenario is that she will spend weeks or even months doing research on a variety of franchise businesses before selecting one for purchase. Once she finds a business to investigate, Susan will have to go through a Discovery Day to meet with the franchisor in person, learn more about the business, have financing arranged, and be approved as a franchisee.

There are a lot of variables here but much depends on a person’s motivation –
how anxious they are to start a new career. Another variable would be how the search is conducted. If Susan uses a franchise broker to help her narrow down her search, the process usually takes about six weeks. If she decides to do research all on her own, it may take months or even as long year before she is confident she has found the right business.

Average research time: Six weeks to six months

Step 2: Finding your location

The actual territory of your business will be part of your contractual agreement with the franchisor and within that territory you will probably need a physical location. The location could be in a mall or strip-mall, a warehouse in an industrial park, or a stand-alone building. Some exceptions would be home-based businesses that you could run from a home office or cart-based franchises that you would take to events like parades, carnivals, fairs, etc.

Most franchisors offer at least some help with site selection to find the most advantageous location for your business. Some even help with the lease negotiations. Specifics for build-out and furnishings are usually covered in your agreement and franchisors use their bulk purchasing power to get you reduced prices these items.

Depending on how difficult it is to find a location and the amount of work needed to get your location ready for business, this process could be lengthy. I’d tell Susan to be both prepared and patient.

Average time for location search and build-out: Six to eighteen months

Step 3: Financing

I spoke briefly about financing but that was assuming that my friend Susan had cash in the bank ready to spend on a franchise business. The cost for opening a business covers three areas: the initial fee paid to the franchisor, the cost of preparing the business for opening, and finally the cost of running the business for that period of time until it is profitable. That includes paying your bills and your employees and also the money you need to live on.

Fortunately a prospective franchisee doesn’t need to have all that money in her pocket. Some of it can be borrowed from a bank, usually using equity in a home. Another option is taking the money from your retirement savings plan.

Often the franchisor will help you find a franchising option by connecting you with some companies that do these types of loans. However, the sooner you can get financing, the sooner you will move ahead with your new business so don’t put this item off until the last minute.

Average time to secure financing: One to three months

Step 4: Training

Once Susan has selected her business, she will be excited and anxious to start training. Training programs can vary quite a bit from company to company. Some franchisors will do training by email and phone for a period of weeks and then bring in the new franchisees for some classroom work and hands-on training at headquarters. Other businesses need only to provide several days of classroom training.

Since Susan’s training should cover all aspects of running her new business, from operations to marketing to customer service, a training program of several weeks or more is typical. Many franchisors will offer a number of continuing training opportunities as well, and because I believe the more you know the better, I’d be sure to encourage Susan to take advantage of all the training available.

The good news for Susan, who is anxious to get started, is that a majority of the best franchisors have new franchisee training classes scheduled at least monthly so her wait to start training won’t be long. The franchisor will be just as anxious to get the new business open as the franchisee, so they will have the training process thoroughly mapped out.

The length of time for training will depend of the type of business. If the franchise provides a service, training to learn the service may require a more lengthy training time than would be required for a simple retail outlet. In a business with a more involved retail operation, a new franchisee may need to work in an existing location for a period of time to thoroughly learn the business.

Average time for franchisee training: Two weeks to two months

Step 5: Other Issues

Depending on the type of franchise you buy, you may also need to deal with zoning or permit issues, hiring and training employees, and stocking your store. If these will apply to your business, add more time to your estimate.

I’d caution my friend Susan to use these figures as estimates only. Each situation will be unique. The most important thing I’d tell her is to be sure she has adequate financing to cover whatever delays may occur because being under-financed is considered the number one reason most franchisees fail.

Kim Ellis is the President of Bison.com, a leading online resource for franchise and business opportunities. She has been quoted as an industry expert in USA Today, Wall Street Journal and a variety of local and regional publications regarding trends in business and franchising. Kim combines her entrepreneurial spirit with a diverse background in marketing and operation to help others succeed in franchising.

• 2 Comments

The thought of being your own boss can sound pretty wonderful to someone tired of working 50 to 60 hours a week to make money for some impersonal corporation. And there is probably no better way to be self-employed than by buying a franchise and taking advantage of all that franchising has to offer: a tried and proven business model, initial and continuing training, an operations manual, a recognizable brand identity, corporate buying power, a national marketing program and often much more.

But if you’ve never been a business owner, you will probably wonder if you really have the skills to be successful as a franchisee. After more than a decade in the industry, I’ve learned that great franchisees come from a large variety of backgrounds and possess an endless variety of skills and personality traits. However, there are a few key characteristics that most successful franchisees have in common.

If you are considering the purchase of your own franchise business, I’d suggest you first take a look at the following attributes and determine if you have what it takes to be successful as a business owner.

Leadership

It can take an enormous amount of work to get a new business off the ground – not that you need to do everything yourself. That’s why leadership is an important attribute to a successful franchisee.

Are you comfortable delegating responsibilities, making decisions and dealing with the results of those decisions? Can you motivate your employees to work hard for you without constant supervision? Most importantly, do you lead by example, inspiring confidence in your employees?

If you can answer these questions affirmatively, you probably have the leadership qualities necessary to be a successful franchisee.

Coach-ability

“Whoa,” you may be thinking. “First I need to lead and then I need to follow?” As we say in Minnesota, “You betcha!”

While you may need to lead your employees, it is just as important in franchising that you understand you are not only buying a business but an entire system. Your success as a franchisee depends on you ability to learn and follow the system provided for you. If you think your time is better spent making your own rules and revising the system than in learning how to do it the franchisor’s way, you’ll be a failure in your business.

The whole advantage of franchising is that the customer gets the same great service and/or product from franchise to franchise and all the franchisees reap the benefit of that expectation. If you are unable, unwilling or uncomfortable executing someone else’s system, then you’d be better off starting your own business and leaving franchising to others.

If, however, you can understand the advantage of following a franchisor’s system, you are now one attribute closer to franchisee success!

Networking

As you choose your franchise company and the location to open it, you are also choosing to become part of the community. This is where someone with great networking skills will shine. By getting to know your neighbors and fellow business owners, you will be able to publicize your business more easily while also building good-will and loyalty with your customers.

For the business-to-business franchisee, joining civic organizations such as the local chamber of commerce will be critical to success by allowing you to network with the leaders of the business community.

If you are truly a people person and enjoy social interaction, you have one of the most important features of any successful business person.

Determination

The last attribute of most successful franchisees is that they are willing to do whatever it takes to make their business successful. Many people think that being a business owner means you take a lot of time off and are free to play golf three days a week. This may be true of some franchisees but it does not happen overnight! A lot of hard work is needed the first couple of years you are in business as you build your customer base, train employees and go through your own learning-curve.

If you are someone who is likely to quit when the going gets tough, this isn’t the career for you. However, if you have the determination to make it happen and will work whatever hours are necessary to establish your business, you have a good chance of success as a franchisee.

One of the statistics sited over and over in franchising is that franchise businesses are exponentially more likely to succeed than individual new start-ups. According to Department of Commerce figures, after seven years 91% of new franchises are still in business, as compared to only 20% of individual new start-up businesses. Perhaps one of the reasons for this success is that franchisors can hand-pick their franchisees and choose only those they feel have a good chance of making it as a business owner.

Do you have what it takes to be successful as a franchisee? If you have leadership qualities, have the willingness to follow a tried and proven system, are skilled at networking and have the determination to follow through, then you, too, may achieve your career goals through franchising.

Kim Ellis is the President of Bison.com, a leading online resource for franchise and business opportunities. She has been quoted as an industry expert in USA Today, Wall Street Journal and a variety of local and regional publications regarding trends in business and franchising. Kim combines her entrepreneurial spirit with a diverse background in marketing and operation to help others succeed in franchising.

• 0 Comments

Have you ever wondered what it would take to leave the corporate world behind and own your own business? Are you tired of being the go-to girl, a small fish in a big sea, earning money for someone else? Is it time to take charge of your future and really be in control of your destiny?

If you answered “Yes” to any of these questions, then you’ve thought about business ownership – but something has stopped you from moving forward. Was it lack of experience? Couldn’t think of a unique concept that would compete with established brands? Fear of the unknown? If so, you are not alone.

That’s why so many people have turned to franchising – and a record number of those franchise owners have been women. When you buy a franchise, you have help setting up and running your business. The concept and brand name are established and recognizable by the public. And there are experts to “hold your hand” and answer any questions along the way.

In the United States the number of women-owned businesses grew at twice the national rate for all privately held companies from the period of 1997 to 2002, according to census data. One reason may be that business ownership is a way for women to crack through that proverbial glass ceiling. Another reason is that it can give a woman more flexibility, something greatly desired by those with a home and children to manage.

For many women, owning a franchise can be the easiest way to achieve their dream of business ownership. No one claims that every franchisee is successful; however your comfort level will be greatly increased if you follow a tried-and-true system instead of building something from scratch.

Here are some of the ways a franchisor may help their franchisees:

• Build-out/Site Selection. From the look and layout of your store to the location to the signage, a franchisor knows what works to draw customers. Most franchisors will offer guidance in these areas and some even have employees who will work one-on-one with a franchisee to accomplish each of these tasks.

• Marketing. Most franchisors have a marketing strategy that takes into account the demographics of the franchisee’s territory and the best way to get business. Many also require the franchisee to contribute to a national marketing fund, which buys national advertising. A national TV ad, for example, will increase brand awareness and the buying power of many contributors will allow greater penetration into markets.

• Proprietary Software. If your business will rely on technology, many franchisors have specifically designed software to keep track of customer lists, inventory, accounting, or whatever is needed to keep the business running smoothly.

• Employees. When a business has many open locations, they have significant data to draw upon. This can be of great help when you need to hire, manage and retain employees. A franchisor can tell you what type of person to hire, where to advertise for employees and may even provide employee manuals and other resources.

• Buying Power. A major advantage of being a franchisee over being on your own is having the buying power of a large business. Whether your product consists of bread or batteries, or your service is house painting or dry cleaning, you will benefit from the greatly reduced prices you pay for supplies and inventory because of the quantity purchased by the franchisor.

• Training. Say you want to own a window tinting business but you don’t know a Cavalier from a Camry. No problem. A franchisor will train you in most everything you need to know to run your business – including how to hire the people who do know their way around cars. You will still need to have innate business skills and a great work ethic to succeed in your business but most specific parts of the business can be learned.

This is the safety net a franchise provides: a tried and proven concept with operations, marking, distribution, accounting, technical support, brand, etc. all in place, tested, retested and ready for a sharp, hard working entrepreneur to join the team. Growing a business through franchising obviously works. U.S. Department of Labor statistics show that franchising accounts for approximately one trillion dollars a year in sales and is increasing at a rate of about 8% per year. For a woman who is preparing to run her own business for the first time, it can be the best of both worlds. A franchise provides the help and guidance of a big company along with the control and flexibility of a small business.

If you’ve been thinking about owning your own business, buying a franchise may provide you with the security you need to make the commitment. A good franchisor will provide you with training, support and continuing help – after all, they don’t succeed until you do. With over 1,600 franchise concepts in the US today, there’s never been a better time or a better place to follow your dream of business ownership and you will find lots of company – women populate all areas and all sectors of franchising.

Kim Ellis is the President of Bison.com, a leading online resource for franchise and business opportunities. She has been quoted as an industry expert in USA Today, Wall Street Journal and a variety of local and regional publications regarding trends in business and franchising. Kim combines her entrepreneurial spirit with a diverse background in marketing and operation to help others succeed in franchising.

• 1 Comments

For years you’ve listened to your mom’s sage advice: “Turn off the lights,” and “Save your money” Most of the time that advice was pretty good and many times you even followed it. Now don’t tell your mom I said so, but there’s one time when your mother’s advice may not help you and that’s when you are about to invest in a franchise opportunity.

Look, I still think mom is right up there with baseball and apple pie. It’s just that when it comes to making a life-changing decision, those “trusted advisors” in your life may not be the best people to help you make the choice. Whether it’s your Uncle Ed, your best friend, or Dear Old Mom, your biggest fan can quickly turn into Ebenezer Scrooge when you tell them you want to buy a business.

Let’s take Uncle Ed. He’s been around the block a few times and knows a number of people. As a matter of fact, he knows a guy who knows another guy who had a brother-in-law who once owned a business and it didn’t do well. Now that business may have been selling pet rocks a decade after the fad went out of style and the owner may have spent more time in hip boots fly fishing than he did in his store selling painted stones. But in Uncle Ed’s mind, only one fact is relevant: “The guy didn’t do well.” Therefore, he is certain, you won’t either.

Is this the person you want to make a career decision for you? He may think he wants what’s best for you but instead he’s picturing you as having already failed. If you need advice about purchasing a franchise, make sure it is from someone who understands franchising.

I’m not suggesting you keep your franchise research a big, dark secret. But I would suggest that you carefully consider who you listen to. If you don’t, you will find yourself swamped with well-meaning but ill-considered advice.

“But I tell my best friend everything,” I can hear you say. “She knows me better than I know myself.”

If you are considering business ownership as the next step in your career, you’ve already done a good deal of soul-searching and self-evaluation. There’s always the element of risk in a new venture but, because you are considering business ownership through franchising, you’ve already taken a big step towards limiting that risk.

Franchising offers you the ability to start a new business without starting it from scratch. Your franchisor will provide you with training, an operations manual, marketing assistance, on-going support – and more. They know what works in their business and truly want you to be successful.

Of course if there’s one person who truly has your best interests at heart, it’s your mother, right? No one can disagree with that. However, let’s take a look at this picture through your mother’s eyes.

First, she’s coming from a different generation. In her day, people picked a career, got a job, and then worked in that job until they retired. I’m generalizing here but for a good part of the last century, having a job meant security. Keeping a child safe and secure was mom’s number one goal. Therefore, she believes you should have a job. She wants you to be happy but she’d rather have you safe and any change in routine is seen as fraught with potential danger.

Now, there is one person you must include in your decision making and that’s your spouse. Any decision you make should be with the full support of your partner. Many franchisors require the spouse be a part of all phone conversations and face-to-face meetings because they know that no decision will be made unless the spouse is onboard. Whether or not your husband or wife will be involved in the business, it is of critical importance to a new franchisee that the significant other agrees with the purchase and will provide emotional support.

As for the others? Our experience shows that those trusted advisors can be well-meaning, but sometimes they are not equipped to help you evaluate such a significant decision. Generally, family and friends want to support us and want to see us do well, but they also recognize their job as protecting us from dangerous decisions.

In the end, buying a franchise is not about your uncle, your best friend or your mom. It’s about you and your future. You need to make the decision whether owning a franchise is the right move. If you need an advisor, make sure you choose someone who understands franchising and will help you make a decision based on fact, not emotions.

Mom was right about so many things. Sitting up straight, eating vegetables and getting enough rest are still part of my daily routine. But mom and your usual trusted advisors aren’t usually experts in franchising. So, when considering business ownership, you may want to keep mum to mom. When your franchise purchase is a fait accompli, invite your trusted advisers to do what they do best: bring the balloons, buy the champagne and help you celebrate your new business!

Kim Ellis is the President of Bison.com, a leading online resource for franchise and business opportunities. She has been quoted as an industry expert in USA Today, Wall Street Journal and a variety of local and regional publications regarding trends in business and franchising. Kim combines her entrepreneurial spirit with a diverse background in marketing and operation to help others succeed in franchising.

• 0 Comments

Buying a franchise is a lot like marriage. Two parties enter into a relationship with the expectation of mutual benefit, long-term support and common goals. When entering into marriage, both people spend a great deal of time learning about each other and making sure they are a good match before making the commitment. The same is true for franchising. Both the franchisor and the franchisee gather information about each other and evaluate whether there is a good match. Although it may not be immediately evident, a franchise company is under no obligation to award a franchise to just anyone who can afford the franchise fee. In many cases a franchisor has as much or more at risk when a franchisee fails.

A franchisee that fails loses money, but a franchisor must report every failed franchise unit in a document called a UFOC (Uniform Franchise Offering Circular). This document is provided to each and every person interested in buying the franchise. A company that shows significant franchise unit failures will have a more difficult time attracting new franchisees. A failed store can also tarnish the brand.

Like any good business, a franchise company will want to populate their system with great people. Since franchising is based on a strong, consistent brand, a franchisor looks for franchisees who will present the brand in the most positive light. In the same manner, they only want franchisees that are able and willing to learn the system and work within its specific parameters.

In many ways, this is actually an advantage for women entrepreneurs. Historically, women are seen as better listeners and more likely to follow the set of rules provided by a franchisor. Experience in a particular industry is not as important as general business knowledge. Marketing and sales experience are often required and these are also areas where women tend to be strong and have experienced success.

When researching a franchise company, you will find that they may have as many questions about you as you do about the company. A franchisor is putting their time, money and reputation on the line, so most have developed a “profile” of a successful franchisee which they use to determine if you are “right” for their business.

While this may sound exclusionary, franchisors have a very good reason to learn what works and to stick with it. Successful franchise companies want their franchisees to excel. They have refined their systems around a set of standards they have learned franchisees need to thrive.

Yes, it’s true. You can’t buy a franchise as easily as you can buy a condo or a pair of Manolo Blahnik shoes. You must first pass the franchisor’s test. These are the most common items a franchisor looks for in a potential franchisee:

• Money may not buy happiness but you will need it to buy a franchise. Most franchisors have a minimum net worth and liquid capital requirement for their franchisees. While this may seem obvious, there are other demands on cash availability beyond the initial costs of the franchise – such as the length of time it will take your business to start making money and the living expenses you will have during that time. There are financing options available that may help you qualify if you are short of capital, however no good franchisor will want to see you start out your business heavily in debt.

• Personality is paramount to passing the “test.” Few businesses run themselves. They require hard work to get them up and running. There are some personality characteristics that seem to be common in all successful franchisees. Other characteristics are specific to individual businesses.

o Are you willing to follow a system or are you the type who wants to do everything your own way?
o Do you enjoy working with people?
o Can you lead a team of employees?
o Are you focused and decisive?
o Do you enjoy solving problems?
o Can you set and meet personal goals?

These are some of the questions a franchisor may have for you and your answers will determine not only if you can qualify for a particular franchise but also if you will be a successful franchisee.

• If the shoe fits, you’re a match. Fit is another area franchisors look for. Each company has its own culture and franchisors realize that a franchisee must be comfortable with the corporate staff as well as the other franchisees – and vise-versa.

• Does experience matter? Franchising is one area of business where your specific experience is less important than other factors. That’s because of the excellent training provided by most franchise companies. In truth, many franchisors prefer franchisees without industry experience because it is easier to train someone in a franchisor’s system than it is to “un-train” a franchisee who has ideas that may conflict with the way a franchise system works. Again, it is the overall business experience you’ve attained through life that will make you a “star” in a franchisor’s eyes. One attribute that is required by most franchisors is that you have business acumen and understand how the parts of a business contribute to the whole.

The goal for every franchisor is successful franchisees. As much as you may want to qualify for a franchise opportunity that interests you, remember that the franchisor has the background and experience to know what type of person makes a good franchisee in their system.

Those strappy sandals you want may look great but it they don’t fit, you’ll be unhappy in the long run. The same is true for buying a franchise. It really has to be just right for you to provide you with the opportunity for long-term success, so passing a franchisor’s test is just another way to be sure you’ve chosen the right business.

Kim Ellis is the President of Bison.com, a leading online resource for franchise and business opportunities. She has been quoted as an industry expert in USA Today, Wall Street Journal and a variety of local and regional publications regarding trends in business and franchising. Kim combines her entrepreneurial spirit with a diverse background in marketing and operation to help others succeed in franchising.

• 0 Comments

You’ve thought about it for years and you’re finally ready to make the leap into business ownership. It’s time to be your own boss, to be the one in charge of your financial future – your destiny. Because you are a smart woman, you want to avoid making mistakes along the way. You have so many questions: Will you be happy as a franchisee? Can you make the money you need to provide for yourself and your future? What kind of franchise would be best? Where do you start, with thousands of franchise opportunities available?

The simple answer is that you start with YOU.

Before you even begin looking at franchises, you need to do a thorough self-evaluation of your own business style, strengths and challenges. So find a quiet place, get out paper and pen, and as objectively as possible answer the following questions. (And don’t worry; unlike the quiz in Cosmo, “Are you a good friend?” there are no wrong answers!)

What's Your Personal Business Style?
What part of your current and past jobs have you liked doing the most?
Do you like working with the public or would you rather be involved in a B2B company, helping other businesses to grow?
Are you an outgoing, people person or do you prefer to be behind the scene, managing the business?
Are you willing to ask for help when you need it? One of the benefits of franchising is the ongoing support you will receive but it will do you no good unless you use it.
Describe the work environment that most appeals to you.
Are you status conscious? Does it matter to you what the product or service of the franchise is or does the business potential matter more?

What Are Your Skills and Strengths?
List your skills and evaluate how well you perform each.
How do you feel about sales and marketing? These skills are most often on a franchisor’s list of desired attributes in a potential franchisee.
Are you good a networking? In many cases, a franchise owner’s role will be to make community connections by joining civic organizations and networking with various groups.

What Do You See As Your Challenges?
What part of your current and past jobs have you liked doing the least?
List your weaknesses, those things you would not want to do or would want to hire someone else to do in a business.

What Experience Do You Have In Employee Management?
Do you have experience managing employees? Did you enjoy it?
Are you comfortable recruiting employees?
Do you have the experience and skill needed to create a work environment that will allow you to retain employees?

What Is Your Financial Profile?
How much capital do you have to invest?
Can you afford to do without a regular income during the start up phase of your new business?
What are your financial goals?
How do you see your lifestyle changing as a result of meeting your financial goals?
How do you feel about taking the risk of becoming self-employed?

Are You A Team Player?
Franchising is all about following someone else’s system. Can you picture yourself in this role, executing a system you didn’t create?

Once you have answered these questions, you’ll begin to see a clearer picture of what talents you can bring to a franchise business and what you expect to receive in return. Do you see yourself managing a string of dry cleaning franchises and vacationing in Tahiti ? Or, would your perfect opportunity be to own a mall-based tax preparation service where you could mingle with your customers and have lots of free time to spend with your family?

The next step is to start looking at opportunities and evaluating them based on your answers. It may take some effort to find the right franchise so don’t feel that you need to compromise. Just like jeans, franchise opportunities com e in many shapes and sizes and you never need to settle for one that is just not a great fit. Choosing the franchise opportunity that best matches your needs, interests and style is your greatest assurance of happiness and success as a business owner.

Kim Ellis is the President of Bison.com, a leading online resource for franchise and business opportunities. She has been quoted as an industry expert in USA Today, Wall Street Journal and a variety of local and regional publications regarding trends in business and franchising. Kim combines her entrepreneurial spirit with a diverse background in marketing and operation to help others succeed in franchising.

• 1 Comments

Entrepreneur: They say that wisdom comes from experience and experience comes from making mistakes. How true. This article intends to help you gain wisdom from the experience of others rather than having to pay the cost of learning from your own mistakes. These mistakes can represent real dollars--and avoiding them can make a big difference in the total investment you need for your new business and ultimately how profitable the business becomes.

Franchise companies will almost certainly have manuals, training programs and other support documents and services designed to help you avoid making costly mistakes. The challenge is that most new franchisees are trying to learn and execute many new things at once and sometimes make what they feel are logical decisions without remembering or consulting all the advice provided by the franchisor.

It's always a great idea, during your due diligence conversations with existing franchisees in the system, to ask them if they made any expensive mistakes when they were first building or operating their new business. A good form for this question is, "Knowing what you know now, what would you do differently if you got to start all over again in building your business?"

Expensive Mistakes to Avoid as a New Franchisee [Entrepreneur]

• 0 Comments

About.com: Buying a franchise is a dream for many aspiring small-business owners.

There are conflicting opinions as to whether franchises tend to be more successful than independent small businesses, but this much is clear: Franchises are expensive to buy, carry the same risks as any startup business and require plenty of sweat equity to make them profitable.

"Buying a franchise is a serious, serious business, and one should contemplate the downside," says George Naddaff, chairman of the KnowFat! chain of restaurants, who created franchises including Boston Market and Sylvan Learning Centers. "The danger … is that every franchise is a startup."

Franchising allows entrepreneurs to take advantage of a proven business model and do business under a brand name that already enjoys market recognition and a loyal customer following.

As a franchise owner you will probably get support from your franchisor, which is one advantage over owning an independent business.

Buying a Franchise is Serious Business [About.com]

• 0 Comments

The Johnnie’s Dog House Franchise is the newest addition to the growing fast-casual restaurant franchises. Over the past three years, Johnnie’s Dog House customers have enjoyed the best hot dogs brought to them from around the world, and a variety of menu selections of “The Foods You Crave!” Their food, coupled with a comfortable-nostalgic atmosphere has made Johnnie’s Dog House a destination restaurant for friends and families of all ages.

With an eye towards the future, Johnnie's Dog House has developed multiple business formats that compete in the booming fast-casual restaurant business, both locally and nationally. The fast-casual restaurant is a natural fit in Residential Business Districts, Town & Lifestyle Centers, and Beach & Shore Communities. The Fully Self-Contained Mobile Kiosk Solution is well suited to locations such as airports, college campuses, malls, retail outlets, hotels, tourist attractions, shopping centers, transportation centers, and casinos. Starting in August 2007, Johnnie’s Dog House will begin taking franchise applications from their newly re-designed website.

Johnnie’s Dog House

• 0 Comments

StartupNation: With over 2,500 franchise concepts in the US alone, business owners are finding ways to appeal to investors. And one major way to do that is offer them the benefits of working from home. Several of our clients have perfected the system, including:

At Matco Tools, franchise distributors of automotive tools and diagnostic and service equipment have utilized home based offices for 61 years. Their franchisees utilize a mobile distribution system that features weekly sales and service contacts with pre-identified potential customer in an exclusive area. I'd say Matco has perfected the work-from-home business model.

Another example is FocalPoint Business Coaching. The FocalPoint model requires no inventory and has low operational overhead, while obtaining premium margins for the service your franchise will provide to the clients. A quiet place to work, a computer and phone and you're set.

And there are dozens more. When you're considering owning your own business, don't forget about the franchise opportunities like these and many others that allow you the flexibility and benefit of owning your own business and working from the comfort of your home.

Home Based Franchising [StartupNation]

• 0 Comments

StartupJournal: Bob McQuillan runs a tight ship at his Hollywood Tans franchise in Arlington, Va. He knows precisely when workers clock in and out, who each of his daily customers are and which employees are selling what products, at regular price, or discount. But there's a twist: He's doing all this micromanaging from home -- 133 miles away in Mullica Hill, N.J.

"We monitor the business remotely via the Internet," says Mr. McQuillan, who co-owns the store with his wife and another business partner.

While a manager handles the tanning salon's day-to-day affairs, he pulls up data from afar by computer. A fingerprint scanner monitors workers' arrivals and departures, while intricate software tallies sales data and pricing, almost in real time. "I'm down there once every three months," he says.

The franchising world is letting loose. Gone are the days of one owner being chained behind the counter of a single store day in, day out. Today, there are absentee owners who oversee their operations from laptops and Treos, and owners who maintain dual careers or run multiple franchises. At Hollywood Tanning Systems Inc., more than half of the 330 franchise owners have another job. The chief executive of Sport Clips Inc. hair salons estimates that 10 hours a week is a "generous allowance" for owners to physically be in stores. And franchisees for the Decor&You Inc. interior-design business can receive decorating and product training at home whenever they like via online video seminars.

Why Running a Franchise Is Easier Than Ever [StartupJournal]

• 0 Comments

StartupNation: Franchising is a wonderful way to go into business for yourself. So many things have already been established for your benefit: branding, marketing, processes, products, systems, etc.

Building a business through franchising has been so successful that franchised businesses generate jobs for more than 18 million Americans and account for 10 percent of the private-sector economic output, according to a study recently released by the International Franchise Association Educational Foundation.

If you’re convinced that you want to investigate franchising for your next career move, how do you go about finding just the right one?

Step 1 – Take Stock of Yourself
Before you start looking at franchises, take stock of that most important component of the equation – you. By starting with a list of what you have to offer and what you need from a business, you can create a strategy and model for your research.

Step 2 – Research, and Keep an Open Mind
Whether you use a resource like FranChoice or do your own research elsewhere online, keep all options open when considering a franchise. And don’t lock yourself into one or two concepts. If you think, “I’ll only look at ice cream and exercise franchises,” you could miss finding a gem that meshes perfectly with your needs.

Step 3 – First Contact
Let’s say you’ve found several promising franchises. What’s next? Contact the franchisors and ask for information about their concepts. You’ll probably get call from someone in their development department who will gauge your interest and tell you if the territory you want is available. Thoroughly review the franchisors’ Web site and any brochures and videos they send you.

Step 4 – Read the UFOC
Every franchise in the United States is required to provide a UFOC (Uniform Franchise Offering Circular). Read it thoroughly. You’ll learn the franchisor’s history, training and marketing programs, and what costs, royalties and fees you’ll have to pay.

Step 5 – Talk with Existing Franchisees
Getting feedback from existing franchisees is one of the most important steps you can take to judge how happy you’ll be with a particular franchise. They’re your best source of information about what really happens in the business day to day. Ask what they like and dislike, if they’re happy with corporate support, and even get a feel for their earnings.

Step 6 – Narrow the Field
It may not be easy, but it’s time to narrow down your choices. Hopefully you’ve now found one or more companies that fill your needs.

Step 7 – Making your Choice
As with any major decision, you’ll be filled with anticipation and anxiety, excitement and fear. Any or all of those are normal. But if you’ve done your homework and followed these steps, you’ll be fully prepared and can be comfortable with your decision.

7 Steps to Choosing the Franchise for You [StartupNation]

• 0 Comments

 Local Paper Wrapper » Inhabitat: Here’s a source for gift wrap paper that is as beautiful as it is eco-conscious. Known as The Local Paper, these...

 Wine with Burgers » Iconoculture: It’s hard to speak pretentiously about terroir with secret sauce dripping down your chin. Los Angeles-based Learn About Wine’s Blind Date...

 Reknit Your Old Sweater » Springwise: Each month, Reknit will unravel old sweaters and re-knit them into a different item; this January, it's scarves. Consumers begin by...

 Marbling Art on Stone » Hurriyet Daily News: Saadet Erciyas, a female entrepreneur from İzmir, and her team are creating decorative products by using the marbling art...

Need more brand new promising business ideas and innovations around the world you wish you'd thought of? Visit CoolBusinessIdeas.com now!

Ever wanted to be the CEO of your very own Starbucks or Amazon.com? Fire your boss and be your own boss? Now you can, with BIZNESS! - the free biweekly business newsletter about new business ideas, opportunities and innovations from around the world. More than just new business trends, BIZNESS! helps the aspiring entrepreneur (you!) with small business advice, business tips, and entrepreneur resources and opportunities.

   Subscribe for free now!