Business Opportunities: Greg Ford, managing director, Sage accountants division comments, "The research confirms what we have believed for quite some time, in that accountants can't be bracketed into one stereotype. We are seeing the rise of a new breed of accountant, one for whom technology and an entrepreneurial spirit is extremely important in the running of the practice they work for or own. We feel that accountants should always be regarded in this manner, recognising that these new breed are looking for ways to help diversify their business."

Supporting the theory that accountants are aiming to diversify their business, a healthy proportion considered that technology is an important revenue opportunity. Nearly a third (28%) regard technology as a big source of potential income, whilst 52% acknowledge that it has certain benefits. Indeed 40% of accountants admitted that they regularly use online news sources and blogs for work purposes.

Zoe Walsh of TPH Accountants adds, "The accounting profession is becoming increasingly entrepreneurial, and the stereotype of an accountant is changing fast. Accountants are looking for more ways to diversify their offering, and are increasingly giving general business advice to those wanting to set-up in business as well as the traditional accounting services. As a result the skill-set of an accountant is changing, making them an important part of the business lifecycle."

There is a New Breed of Accountants [Business Opportunities]

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