Found+READ: As I have discovered in my years as an entrepreneur and during the past ten years leading TIBCO Software, scaling a company requires both the discipline to follow sound strategic processes and the courage to take bold, yet calculated, risks. If you are too aggressive, your company might make imprudent choices and go out of business. If you are too slow or cautious, you might miss an opportunity. Take, for example, a champion downhill skier: if he goes too fast down the slope, he risks crashing and burning. Too slow and he might lose the race. It’s all about striking the right balance. Following are four fundamentals that founders should consider in their quest to finish first:

1. Find, and foster, top talent. Mediocrity doesn’t win Olympic medals, nor will it result in a winning company. But while hiring outstanding, dedicated people should be a given for any company founder, it is equally important to create an open environment within the organization that allows top talent to flourish.

2. Wow the crowd. Never forget that happy customers are an asset far more valuable than simply the revenue they generate. Satisfied customers are your organization’s most credible supporters – more powerful influencers than any advertisement, white paper or marketing strategy alone will ever be.

3. Know when to take short cuts. Building a company with staying power is frequently sought after yet rarely achieved. Taking short cuts can be tempting, especially when the competition is fierce, but know that not all short cuts are created equal.

4. When you see your opening, move quickly. Great companies cannot be built on process alone. As we all know, antiquated, disconnected or bureaucratic organizational procedures can stifle innovation and slow progress to a crawl. If the right decision-making infrastructure is in place, your team should feel confident enough to move quickly – even in chaotic environments – and go out and dominate a market segment.

Talent, Wow!-factor, Speed & Short-Cuts [Found+READ]

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