YoungEntrepreneur: She never wanted to run her own business; she just wanted to be the best mom she knew how to be. But today, what began as a single children’s educational video that she filmed in her basement with a friend’s camera and her cat as a prop, has morphed into a billion dollar company that continues to be an industry leader.

According to Aigner-Clark:

“About a year into my daughter’s life, I started thinking about the whole idea of making a video for babies. Something stimulating and positive. I wondered, ‘Why isn’t there a way to expose her to the arts and sciences?’ I found the marketplace completely lacked what I was looking for.

I started this company because my children are at the age when you start to worry that they know about stranger safety, especially when they are on the Internet. I wanted a video that would be fun for them to watch as well as teach them. I am passionate about this and I am optimistic in its success.

I knew my baby. I knew what she liked to look at. I assumed that what my baby liked to look at, most other babies would, too.

The first Baby Einstein video took off because it was a completely new concept. It was an entirely new idea. No one else had videos for babies.

There was nothing on the market that I felt was any good, so I decided to make something myself.”

To be successful as an entrepreneur you need to sell a unique product or service. If you are selling the same product as everyone else you are unlikely to break through and create a successful company.

Is your product or service really something that is unique and valuable?

Find Something Nobody Else Is Selling [YoungEntrepreneur]

• 0 Comments

  

Comments

 Add your own comments

Name:

Email Address:

URL:
Remember Me? YesNo

Comments: (you may use HTML tags for style)

What next?

 Digg it

 Save This Page

 Subscribe to GetEntrepreneurial.com

 Leave a comment

Next Article: Things to Consider before Starting a Business »

Previous Article: Positive Workplace Relationships »

Steven Teo is a GE Network Expert. View Steven Teo's profile or read more articles from Steven Teo. Learn more about the GE Experts Network.

Have an expert opinion on issues entrepreneurs and small business owners face everyday? Join the GetEntrepreneurial.com Experts Network and share your expertise with the community!

The new GE Experts Network is inviting seasoned entrepreneurs and small business owners to come on board and contribute small business advice to our community of aspiring entrepreneurs. If you have an effective way of generating sales or you know how to use social networking to connect with your customers, join us in providing wider entrepreneurial content that would benefit small business owners worldwide.

Click Here to Learn More >>

Related Articles

 Calendar Marketing » Calgoo In-Calendar Marketing is a new, permission-based marketing platform to promote time-sensitive products and services to your customers. This new marketing concept enables...

 uWink Interactive Restaurant » Springwise: At the prototype uWink restaurant in Woodland Hills, California, customers use tabletop touch-screen terminals with a proprietary user interface to self-order...

 Happy Socks » TrendCentral: This Swedish hosiery company, Happy Socks, makes us want to never wear plain black socks again. Offering a literal rainbow of...

 Planet Phone Design » Hallyu Tech: LG Japan hosted a Mobile Design Contest and with the winners announced the phones were put on display at a Tokyo...

Need more brand new promising business ideas and innovations around the world you wish you'd thought of? Visit CoolBusinessIdeas.com now!

Ever wanted to be the CEO of your very own Starbucks or Amazon.com? Fire your boss and be your own boss? Now you can, with BIZNESS! - the free biweekly business newsletter about new business ideas, opportunities and innovations from around the world. More than just new business trends, BIZNESS! helps the aspiring entrepreneur (you!) with small business advice, business tips, and entrepreneur resources and opportunities.

   Subscribe for free now!    

---