WSJ.com: Sick of cleaning sticky floors after bouts of beer pong, a popular campus drinking game, recent Northwestern University graduates Andy Wright and Mike Johnson put their engineering degrees to use. They devised a triangular rubber mat that helps keep plastic cups of beer from toppling over.

Then they started marketing the mats through their online company, Bottle Cap Technologies, for $9.99. They say they have sold more than 100 since April and are negotiating to sell 1,000 in one swoop to an online store called drinkingstuff.com. "Now, you don't have to clean up the mess and you don't waste beer," says Mr. Johnson.

These guys aren't exactly Steve Jobs and Bill Gates. But Messrs. Wright and Johnson, both 22 years old, are part of a new wave of young people trying to make money tapping into their peers' devotion to beer pong, a cross between ping-pong and beer chugging. As beer-pong season hits a peak with the start of the school year, these beer-pong entrepreneurs are running tournaments and peddling customized beer-pong tables, balls and apparel.

Thwock, Gulp, Kaching! Beer Pong Inspires Inventors [WSJ.com]

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