Building A Gamers Brand

Posted by Steven Teo under Branding,
October 12, 2007

Entrepreneur Daily: Sports fans of all ages have plenty of team memorabilia to help them root on their favorite players. But what about the increasing number of grown-up gamers? How can they show off their gaming pride? Before G8 Brand, there weren't too many options. But now, this lifestyle brand hopes to change the public's perception of gamers and their sense of style. "I always wondered why nobody had ever done an apparel brand for gamers," said Tony Crisp, owner of G8 Brand. "What Quiksilver has given to surfers and what Volcom has given to skaters is what I want G8 Brand to give to gamers … a brand to call their own."

The first collection of t-shirts consists of high-fashion prints inspired by gaming designs and classic video game imagery. As for the future, the brand plans to launch a special artist series of tees, in addition to a signature series with some of the world's top pro gamers.

New Brand Targets Gamers [Entrepreneur Daily]

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